Jia Live Appeared At CHIC2025 Spring Exhibition, And Jointly Promoted The Innovation And Application Of Clothing Live Broadcast Technology

On March 12, 2025, (China) Co., Ltd., together with the "Best Live Broadcast" solution, appeared at the 2025 China International Fashion Expo Spring Exhibition (hereinafter referred to as CHIC2025 Spring Exhibition). The theme of this exhibition is "new brand, new channel and new aesthetics", which will anchor a new coordinate for the high-quality development of the clothing industry. As a Canon ※ 1 professional live broadcast solution brand, "Jia Live" appeared as the official recommended brand live broadcast solution provider of CHIC2025 Spring Show, providing a better live broadcast experience for live clothing brands. At the same time, "Best Live" and China Garment Association (CHIC) have reached a cooperation. The two sides will develop more innovative solutions for the diversified needs of clothing live broadcast brands, do a good job in visual communication between brands and users, and jointly promote the technical development of clothing live broadcast industry.

People flow outside CHIC2025 Spring Exhibition

From tradition to diversity, clothing live broadcast opens a new paradigm

As an authoritative organization in China's clothing industry, China Garment Association (CHIC) has always been committed to promoting the innovation and development of China's clothing industry. With the change of consumers' shopping habits, apparel e-commerce has become an important engine for industry growth, and the live broadcast room has also become a bridge connecting brands and consumers. How to help the apparel industry belt realize the visual optimization of the live broadcast room, improve brand popularity, and narrow the distance between the brand and consumers has become a new topic of the current industry development.

With the rapid development of the clothing live broadcast industry, live broadcast scenes and methods are constantly breaking through the traditional framework and moving towards diversified innovation. Bring consumers more intuitive ideas and immersive experience. Through the dual upgrade of equipment technology, a comprehensive experience effect integrating multi-dimensional vision, immersive shopping and real-time interactive telepresence is created, so that the live broadcast can move from "seeing clearly" to "immersive feeling", thus realizing the deep connection between the brand and users.

"Best Live" provides live broadcast solution for CHIC2025 Spring Exhibition

Create a visual feast and provide professional live broadcasting solutions for brand shows

With the influence of CHIC 2025 Spring Exhibition in the industry, many brands choose to appear in the form of brand release show, and let consumers witness it through live broadcast. As an official recommended brand live broadcast solution provider, "Best Live" provided professional multi seat live broadcast technical support for Fashion Haining Brand Joint Show and Guangzhou Nadian Forest Brand Release Show. 　

Fashion Haining · Brand Joint Show under the screen of "Best Live Broadcast"

Guangzhou · Nacenlin Brand Release Show under the "Best Live Broadcast" Screen

The live broadcast of this brand show is provided by Canon's new generation of video camera EOS C400 The 4K movie level multi stand live broadcast scheme can not only meet the high requirements of the live broadcast of the show for high-definition, smoothness and cinematic viewing, but also support professional requirements such as remote transmission and real-time control of the broadcast level live broadcast system. The brand show needs to accurately restore the color and material of the clothing, and highlight the details of jewelry such as metal or gems worn by the model, EOS C400 has 6K full frame supersampling capability, which can restore clothing color and material in detail; Based on Canon's professional portrait color science, the model's skin color is restored more transparently; Faced with the complex light changes and large contrast of the show, EOS C400 has three basic ISO, and can also shoot pure pictures in dark conditions; Compared with similar solutions in the market, EOS One of the highlights of the C400 movie level multi slot rebroadcasting system is that it supports automatic focusing of face recognition and connects Canon's full servo film zoom lens. Even if the LED screen faces the background with high brightness, it can accurately lock the face/eyes of the model in the whole process. Even in the shallow depth of field, there is no need to worry about out of focus. It can enable photographers to focus on composition creation and greatly improve shooting efficiency. 　

Facing the background high brightness LED screen, the EOS C400 can also achieve precise focus

Canon's three EOS C400 cameras are equipped with a CN8 × 15 IAS S 8x servo zoom lens for panoramic shooting, and two CN10 × 25 IAS S 10x servo zoom lens for fixing close-up camera position. The wonderful performance of Canon film servo lens is fully demonstrated through the film level picture quality to present the wonderful performance of the show in multiple directions. These lenses use native bayonets to achieve high-performance auto focusing through electronic contacts, and can be used with EOS C400 seamless compatibility. Each lens is equipped with a servo zoom function. The cameraman can achieve a smooth and fast zoom operation through the control handle, easily cope with the changing composition needs in live broadcast, and help live broadcast shooting to be more efficient and smooth. The film lens not only has excellent picture quality performance, but also its lightweight and portable design and EOS The small body of the C400 complements each other, which is not only convenient for carrying on special equipment such as rocker arm or PTZ, but also takes up very little space on the shooting scene and is easy to deploy. In addition, the lens also supports digital correction function to help reduce distortion and chromatic aberration and further improve image quality performance. Whether it is large-scale live broadcast or high-quality content output, this live broadcast combination can provide users with professional visual experience, making each live broadcast more attractive.

The staff focused on composition and creation, greatly improving work efficiency

Compact EOS C400 works on the rocker arm with CN8 × 15 IAS S 8x servo zoom lens

Canon two fixed positions EOS C400 with CN10 × 25 IAS S 10x servo zoom lens

Deep ploughing technical solutions, "Jia Live" has significant advantages in apparel track

As a professional live broadcast solution brand, "Jia Live", with Canon's profound accumulation in the field of imaging technology for more than 80 years, has quickly become a technical benchmark in the industry. Its HD image quality, color science, stable transmission and scientific equipment configuration, as well as professional services for online and offline construction and commissioning, can meet the live broadcast needs of customers such as beauty, clothing, mother and baby, green screen, entertainment, etc. under different scenarios and budget requirements.

"Best Live" Solution 2.0

In the field of live broadcast of clothing, "Jia Live" ensures that clothing presents real texture and details in live broadcast through the technical advantages of Canon camera's high-definition image quality and accurate color restoration, and helps brands better display their products. At the same time, "Best Live" supports multi slot switching and real-time special effects to improve the interactivity and viewing of live broadcast and make the brand live broadcast room stand out.

Scenarios of brand clothing live broadcast solution

Clothing live broadcast scene (left picture) and Canon camera output picture (right picture)

The integrated solution provided by "Best Live" has simplified the operation process of live broadcasting equipment, lowered the technical threshold, and helped the brand get started quickly. In addition, "Best Live" also provides online and offline professional studio building and debugging services. Its offline service team certified by Canon "Best Live" has covered 18 cities nationwide, including Harbin, Shijiazhuang, Jinan, Lanzhou, Zhengzhou, Xi'an, Luoyang, Wenzhou, Shanghai, Hefei, Wuhan, Changsha, Hangzhou, Suzhou, Guangzhou, Xiamen, Shenzhen and Chengdu, Provide technical support for the brand.

　 Jointly promote the industry to a new height

Zhao Yingjun, live broadcast business operation manager of Canon (China) Co., Ltd., said: "We are very happy to have reached cooperation with China National Garment Association (CHIC) this time. The apparel e-commerce industry is an important field of live broadcast technology application. We hope to help the brand improve the live broadcast effect and improve the live broadcast efficiency through the technical advantages of "Best Live". "

Zhao Yingjun, Live Broadcast Business Operation Manager of Canon (China) Co., Ltd., introduces the "live broadcast" business

On the spot, "Best Live", together with partner star partners, appeared at the first China Garment E-commerce Innovation Summit held at the same time, and shared the topic of "how to communicate with users and brands in the era of live e-commerce". Gao Xuexin, executive vice president of Star Partner Group, said: "For the big clothing track, the static and dynamic presentation from design to fabric, details and upper body is closely related to technical ability. Through the live broadcast of details, users can easily capture the luster and flexibility of a silk fabric garment, so as to feel its value. Users can also feel the elegance and flexibility of French design through the use of lens language Relax, and then fall in love with the concept of the brand, can also let users see the presentation of color aesthetics in the clothing field in the live broadcast room, so that users understand that dressing is an art. " Take Hu Ke's live broadcast room as an example. In more than five years since 2020, it has rapidly developed from a single scene camera of 50 square meters to a full range of live broadcast rooms of thousands of square meters, with multiple scenes and multiple technical means.

Gao Xuexin, Executive Vice President of Star Partner Group, shared

The strong combination of "Best Live" and China Garment Association will promote the innovation and application of live broadcast technology in the future, explore new ways to play in the field of clothing live broadcast, and help the industry achieve high-quality development.

1. For the convenience of readers, Canon in this article can refer to Canon (China) Co., Ltd., Canon Co., Ltd., Canon brand, etc.

Introduction to Canon Group

Canon started its business in 1937. Adhering to the corporate philosophy of "symbiosis", Canon aims to create world-class products and constantly develops towards diversification and globalization. At present, Canon's business focuses on optical technology, covering a wide range of fields such as printing, imaging, medical, industrial and other cutting-edge businesses. The group headquarters in Tokyo is closely linked with regional headquarters in the Americas, Europe, Asia, Oceania and Japan, and has built a business system that organically combines globalization and localization. In 1996, Canon launched the "Global Excellent Enterprise Group Concept" aimed at serving the society with technology and becoming a trusted and respected enterprise worldwide. (Data as of March 2024)

Introduction to Canon (China) Co., Ltd

Canon's Chinese business began in the 1970s. From the initial technical cooperation to the establishment of a sole proprietorship factory to the establishment of a sales company, it has experienced the exploration of a variety of business models. Since 1989, when Canon invested in the first production plant in Dalian, after years of efforts, Canon's affiliates in mainland China have covered production, R&D and sales. In March 1997, Canon (China) Co., Ltd. was established to take full charge of Canon's sales in the Chinese market. Up to now, Canon (China) has basically built 13 branches including three regional headquarters in North China, East China and South China, as well as exhibition halls, fast repair centers and fast service stations, forming a nationwide sales and service network. The business scope covers imaging system products, office products, industrial equipment, intelligent IT solutions and other fields, and is constantly expanding new businesses that meet the needs of Chinese consumers. Canon (China) is deeply rooted in the Chinese market and is committed to becoming an enterprise trusted and respected by the Chinese people. (Data as of March 2024)