Showing The Fashion In Central China, Yinji Plaza Will Appear In The Most Beautiful Women'S Wear Exhibition Area Of 2025 CHIC With Six Original Brands

On March 11, the 2025 China Textile Federation Spring Joint Exhibition opened in the National Convention and Exhibition Center (Shanghai). This three-day event, As one of the important exhibitors of 2025 CHIC, Yinji Plaza has brought six original brands (women's brands: Zhu Zidang, Muduche, Mike Qiufu, men's brands: Peimeng, SY since 1981, Tihegu) Appearing in the most beautiful women's wear exhibition area, it became the focus of both popularity and professionalism at the exhibition site with its brand strength, novel design, popularity, etc.

　　 Li Li, a second level researcher of the Consumer Goods Department of the Department of Industry and Information Technology of Henan Province He said that Henan Provincial Party Committee and Government attach great importance to the development of the textile and clothing industry chain, which is also one of the 28 industry chains in Henan Province. The textile and clothing industry chain of Henan Province is led by Zhang Min, the vice governor in charge, as the chain leader. The Three Year Action Plan of Henan Textile and Clothing Industry Chain has been issued. As a key supporting unit in the circulation of textile and clothing in Henan Province, Yinji is also a platform unit for innovative and creative design of textile and clothing in Henan Province, which plays a very important role in the development of the industry. It is hoped that through the appearance of 2025 CHIC, the clothing brands in Henan will step onto a larger stage.

　　 Zhang Xun, President of Henan Garment Industry Association It is believed that as the bridgehead and leader of fashion industry in central and western China, Yinji Plaza has made great contributions to promoting the development of Henan clothing industry in recent years, and has also cultivated many local brands, making Henan fashion industry develop rapidly. In the future, it is hoped that Yinji can better play its role in the industry, better empower the development of Henan clothing industry, and contribute more to the promotion of industrial development.

In recent years, Zhengzhou Garment Association has actively led Zhengzhou garment brands to participate in CHIC, He Rong, Secretary General of the Association He said that through the strong support of the government in policy, as the representative of the professional market, Yinji has been constantly appearing and making a voice on the CHIC platform, which is to provide better opportunities for the brand development of merchants as far as possible.

according to Zhang Jingmin, General Manager of Yinji Commercial Brand and E-commerce New Media Center Introduction: Yinji Plaza, the seventh time to participate in the exhibition, has different experience and harvest every year. Yinji hopes to be an operation platform with core competitiveness, and will try its best to help merchants match resources and incubate more original local brands.

The whole Yinji exhibition area has a warm atmosphere and popular atmosphere. Overseas customers from all over the world consult and place orders, and buyers radiate many blank areas in China. People feel the collision of fashion and passion, and also witness the extraordinary strength of Yinji Plaza.

With the flattening of market channels, the textile and clothing professional market has entered the era of refined operation. Under this background, Yinji Plaza took the lead in launching a new model of "one batch of prices, two batches of services, four cities with the same price and new products (Guangzhou, Hangzhou, Shenzhen, Zhengzhou)", bringing together high-quality manufacturers, forming a scale effect, ensuring that the market is synchronized with the manufacturers' gathering place and the primary market, with the same price, and building a rapid new product transmission channel.

　　 Miao Junya, General Manager of Yinji Commercial Company It said that at present, Yinji Plaza provides full industrial chain services for more than 3000 merchants and 200000 downstream stores, covering design, production, marketing, trading and other links, with an average daily passenger flow of more than 100000 person times, becoming one of the first level professional clothing wholesale markets with the largest passenger flow and the most active transactions in China. At the same time, Yinji Plaza has successfully incubated more than 300 original design brands and businesses, cultivated a group of partners with market insight, brand building and design capabilities, and used industry chain resources to implement brand market pooling to improve revenue and profits.

In terms of digital transformation, Yinji Plaza has reached deep strategic cooperation with the Diaoyin platform, with more than one million fans of the official account, ranking first in the clothing category of the national clothing professional market. The matrix effect of its dithering account is significant. The broadcast volume of the topic challenge reached 620 million, attracting more than 300 people to the store, harvesting 2 billion grass planting videos and 10.61 million grass planting live broadcast rooms. Many data are leading in the country.

With designers as the core and the market as the guide, Yinji Plaza is working hard to build a comprehensive platform integrating product development, scientific and technological innovation, information exchange, achievement transformation, talent training and other functions to contribute to the high-quality development of the textile and clothing industry, centering on the vision of creative design promoting connotation, operation service ensuring effectiveness, and e-commerce improving efficiency.

(Source: Textile and Clothing Weekly)