Yierkang 2025 Annual Marketing Summit And The Launch Ceremony Of The 30Th Anniversary Of The Brand Ended Successfully

The spring breeze is stirring up the new situation, and a spark is starting a prairie fire. On March 25, Yierkang Co., Ltd. held the 2025 Annual Marketing Summit in Qingtian, the headquarters, and held the launch ceremony and marketing dinner for the 30th anniversary of the brand that night. Shan Zhimin, Chairman of the Board of Directors, Zhang Dapeng, Vice Chairman of the Board of Directors, and Shan Erkang, President of the Company, together with regional agents and relevant departments to "improve quality and efficiency" The two themes of "re shaping value" and "30 peers and four seas" are to unite team partners, witness brand milestones and forge a new blueprint for the future.

　　 Improve quality and efficiency for development

Value remolding starts a new journey

In the afternoon of March 25, the annual marketing summit focused on "improving quality and efficiency" The theme of "reshaping value - Yierkang 2025" will be launched, systematically summarize the business results of 2024, and jointly deploy the strategic goals of 2025.

At the beginning of the meeting, Zhang Dapeng, Vice Chairman of the Company, delivered an opening speech. He stressed that in the face of new challenges and opportunities, we should calculate before we fight, actively explore, practice altruism and diversified development, inject new impetus into the development of the company and create a new engine for growth. He appealed that in the new year, all Yierkang people should recognize the same frequency, have the same goal, and work together to promote the new breakthrough of high-quality development of Yierkang in 2025 with keen insight and efficient execution.

▲ Zhang Dapeng, Vice Chairman of the Company, delivers an opening speech

Then, Li Cong, the deputy general manager of the company, made the market work report of 2024. He reviewed and summarized the basic situation of operation in 2024, and interpreted the key points of operation in 2025 market. He stressed that in 2025, we should deepen our management and practice our internal skills, strengthen experience to shape value, promote stability through progress, improve quality and efficiency, and jointly improve the quality of business to achieve better results.

▲ Li Cong, Deputy General Manager of the Company, makes a report

Later, Shan Erkang, president of the company, gave important work instructions. He stressed that we should base on the "three strengths" of Yierkang's brand power, intelligent manufacturing power and consumption power, adhere to the user oriented productionism, adhere to the continuous release of brand potential, and work together under the strategic guidance of the company to climb again with entrepreneurial passion, so that more consumers can know, recognize and own Yierkang.

▲ President Shan Erkang gives important work instructions

Since the establishment of Yierkang brand, agents in all regions of the country have been the most important partners in the brand development process. For 30 years, they have been in the same boat with Yierkang. They have always been steadfast, cohesive, and hard trained, and have shared the same breath, destiny, and hand in hand in the fierce market competition. At the meeting, the company commended the agents with outstanding achievements in the previous year, encouraging them to keep their original intention and continue to forge ahead.

Among them, the "Yierkang Wealth Management Award" awarded by Chairman Shan Zhimin for agents in Taiyuan region, the "Retail Management Model Award" awarded by Jingjiang dealers Li Qiankun and Ma Xiaomei, and the "Global Communication Benchmark Award" awarded by President Shan Erkang for outstanding regions are not only the recognition of the company for their outstanding achievements, but also carry the recognition of agents The dealers' higher expectations for future development encourage them to learn from excellent partners and make persistent efforts to achieve good results.

▲ Taiyuan regional agent won the "Yierkang Financial Award"

▲ Jingjiang dealers Li Qiankun and Ma Xiaomei won the "Retail Management Model Award"

▲ Outstanding regional representative of "Global Communication Benchmark Award"

"Success does not depend on heroic words, but on down-to-earth and continuous efforts!" At the end of the meeting, Shan Zhimin, chairman of the company, delivered a summary speech. He thanked all the partners who have walked hand in hand with Yierkang for 30 years, and carefully planned and deployed around the goals of the new year, pointing out a clear direction for everyone. He stressed that standing on the milestone of the 30th anniversary, we should make clear the direction and use 100% of our heart to truly achieve the leap from "big" to "strong". He called on everyone to unify knowledge and practice, grasp the present, consolidate the foundation with boldness, break the bottleneck with pattern, plan the future with vision, and create brilliance with struggle.

▲ Chairman Shan Zhimin delivers a speech

　　 Thirty peers forge ahead together

Accomplishing a brilliant chapter in the world

On that night, the launch ceremony and marketing dinner for the 30th anniversary of the brand "30 colleagues, four seas" opened in a brand time travel across time and space. Since the guests entered the venue, the immersive "time corridor" and carefully produced brand development videos have been full of feelings. The precious images have linked the struggling memories of Yierkang since its inception, evoked the good times of people's working together with Yierkang for many years, and triggered the resonance and emotion of all people on the scene.

"Let's welcome the chairman and his team of Yierkang Co., Ltd. with warm applause!" In the endless cheers and applause, the chairman, together with his partners, the company's management team, and dinner guests, confidently entered.

"Looking back, the past 30 years have been full of hardships and achievements." The launching ceremony was kicked off in the affectionate speech of Chairman Shan Zhimin. He affectionately reviewed the hard work and achievements of Yierkang in its thirty years of development, sincerely thanked the partners for their efforts and trust in advancing and retreating with the wind and rain over the years, thanked all the staff for their dedication and dedication, and thanked the family for their help, support and tolerance. Standing at a new starting point, he was full of pride, "We should work together, a group of people, one thing, a lifetime, hand in hand for a new journey, and together to the future."

▲ Chairman Shan Zhimin delivers a speech

In the spotlight, Chairman Shan Zhimin, Vice Chairman Zhang Dapeng, President Shan Erkang, together with the company's senior management representatives, agent representatives, supplier representatives, and employee representatives, pressed the 30th anniversary ceremony to start the device. The golden laser poured down, the light and shadow flowing on the large screen and the crowd boiling off the stage added radiance to each other, and the applause was mixed with passionate cries, pushing the 30th anniversary launch ceremony to the hottest emotional climax.

▲ Launching ceremony of the 30th anniversary of Yierkang

Blessing from all over the world, warmth resonates. At the ceremony, the video of blessing the 30th anniversary sent to Yierkang by agents all over the country and the central departments of the headquarters was specially broadcast. The people of Yierkang from all over the world gathered like stars to warmly express their gratitude, blessings and confidence in Yierkang in the camera. Different tones intertwined into the most sincere blessing symphony, and heartfelt words triggered bursts of resonance.

The whole dinner was full of shock and warmth, gratitude and glory. The exciting launching ceremony, the high tide lottery, the moving national blessing, and the chairman of the board of directors warmly told a story of three decades of entrepreneurship, from family workshops to national shoes, about a pair of scissors and a hammer, about several people in a room, which brought a feast of audio-visual feast and emotional resonance to all the guests.

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The dinner came to an end with the singing of "Towards the Future Together" by all senior executives and representatives of agents, and Yierkang's new journey of 30 weeks is starting from here. This launching ceremony is not only the memory and pride of Yierkang for the past, but also the rebirth and hope for the future. Facing the future, all Yierkang people will surely join hands in a new journey with the belief of "a group of people, one thing, a lifetime" in the earnest message of the chairman of the board of directors, and continue to write the legendary chapter of "30 peers, four seas".