CHIC3.0 – The Call Of The "Fast" Era

In 1968, American science fiction writer James Bailey predicted that in 2008, the most important thing for families is computers. Now, as they say, computers have definitely become the core tools of people's lives.

The scope of Internet applications is expanding, and Internet technology is changing rapidly. On average, every 3~5 years, there will be progress from quantitative change to qualitative change.

Today, the Internet has come from the Web1.0 era to Web2.0, and in the next 5 years, it will enter a new era - Web3.0 era.

If the essence of Web1.0 is union, then the essence of Web2.0 is interaction, and Web3.0 is the Internet way based on Web2.0 and will completely change people's life.

On this issue, the response of most people is - when we haven't figured out what Web2.0 is, Web3.0 is coming again. The speed of Internet development is so amazing that the spirit of Internet innovation will always exist, and the charm of the Internet seems to be reinterpreted in seconds.

So, whether you accept it or not, Web3.0 came here.

As we all know, the development of things is a process from low to advanced, simple to complex metabolism, and a process of gradually rising from a low level of equilibrium to a high level of balance.

At this level, we can understand that everything has its own "1, 2, 3 and even N.0" era in its normal development.

As a traditional industry, the Chinese clothing industry is even more so.

China apparel 3 - - the rapid development in a short time, the Internet officially entered China and began its embryonic stage, in 1987, after nearly 20 years of development has formed a thriving situation today.

The development of China's textile and garment industry is even longer. It just passed through the 30 years of reform and opening up, moistening the rain and dew, and surpassing the development speed of the Internet.

After 30 years of reform and opening up, China's textile and garment industry has completed the hundred years' development of foreign garment industry in a short time.

After experiencing the "1" era from the initial product sale, OEM processing to the joint venture with foreign brands, the "2" era of rapid development of ethnic enterprises and the beginning of brand management, as well as their own designer brand clothes and the international level of "3", have made remarkable achievements: at present, China has become the world's first major producer of textile and garment, a big exporter and a big consumer country, playing an important role in the world.

Chinese local designers have been invited to the fashion world of Paris and Tokyo to make new launches.

In the spring of 1979, Pierre Cardin, a famous French fashion designer, was invited to hold a fashion show at the National Cultural Palace of Beijing, revealing the "red cover" of Chinese clothing.

- in the era of Chinese clothing 1, with the support of national policies, the garment industry as a traditional industry mushroomed.

Although there are some problems due to the backwardness of information and the positioning of its "processing industry", the Chinese apparel industry has never ceased to seek the pace of brand development and international cooperation.

In this period, the independent brand of Chinese clothing has begun to emerge.

In May 1989, Zheng Yonggang was pferred to the Ningbo Yong Gang garment factory (the predecessor of the Shanshan Group) as director of the factory, and began to create the Shan Shan empire. By January 8, 1996, Shanshan Group (600884) became the first listed company in China's garment industry, making the Chinese garment industry excited.

In 1997, in the work report of the China clothing association, formally put forward the famous "three" (famous enterprises, famous teachers, famous brand) project, and China's clothing brand strategy has established the direction of development since then.

Chinese clothing has entered the "2" era with its own brand as its main body.

During this period, China's clothing industry emerged more and better independent clothing brand.

At the beginning of 1999, Shanshan headquarters moved from Ningbo to Pudong, Shanghai. After operation and adjustment, it formed an investment holding group with diversified development of clothing, science and technology and investment, and three sectors.

In December 11, 2001, China formally joined the WTO, and its advantages with the world increased the status and development speed of Chinese clothing.

In May 2002, when Pierre Cardin was asked who could lead the fashion in twenty-first Century, he made the following prediction: "I am sure Chinese fashion will be very strong.

China has many talents, and it may become one of the leading countries in the world of women's fashion.

Now this prediction is slowly moving towards the direction of realization.

These are just a few epitome of the rapid development of China's garment industry from "1" to "3" in the 30 years of its development.

After upgrading and breaking through again and again, China's clothing industry has been adjusting the way and pace of its own progress in a timely manner under the background of challenge and opportunity coexistence, and has maintained a stable and sustainable development trend.

The upgrading and pformation of the era calls for the development of China's clothing industry. It has been known as the "barometer" and "thruster" of China's international clothing and Accessories Fair (CHIC). Since its appearance in 1993, it has experienced several "epochs" called "important turning points" in the 17 calendar year of its development. The eight years of CHIC have been the exhibition of all brands, and until 2000, the scale of the CHIC has been the first time that the size of the clothing is "male and female difference". The 8 China Pavilion of the new China International Exhibition Center is designated as women's wear and international exhibition area, and the 1 floor of the 1 hall is men's wear area. CHIC3.0 -

It can be said that with the further deepening of the market segmentation of garment industry, CHIC also opened the era.

By the year 2003, the CHIC exhibition area has been subdivided, opening up men's wear area, leisure area, women's wear area, children's wear area, comprehensive fashion district, overseas brand exhibition area and so on.

In 2004, CHIC appeared with a new look. Men's and women's wear was displayed in two phases.

From zoning to phasing, changes in CHIC fully reflect the trend of subdivision of China's apparel industry, and the brand cohesion and the best influence, publicity and display effect and scale of CHIC as the first grand event in the industry after years of development.

In the era of "CHIC2.0" - 2008, CHIC moved to the new museum, with first-class hardware facilities and excellent external environment. At the same time, it also started the exhibition of men's and women's wear.

This change and promotion has won numerous praise and reputation, and CHIC has finally successfully completed its major turning point.

But despite the smooth opening of the CHIC2.0 era, CHIC is afraid to lie in the praise words such as "perfect" and "satisfied". It must go to a higher level and must shoulder a new mission. Because in this special and important year in 2008, China's clothing industry has entered a new strategic adjustment period.

President Du Yuzhou pointed out that at present, the development of China's garment industry has entered a new stage, facing a critical period of pformation of development mode and upgrading of industrial structure.

After many years of rapid development based on the expansion of scale, the "11th Five-Year" period will be an important period of pformation in the development of China's textile and garment industry. The full implementation of Scientific Outlook on Development and the pformation of the mode of economic development are the inevitable choice for the industry to adapt to the international trend and the requirements of China's economic and social development.

The current international trend is that the US financial crisis has led to global economic turbulence. Under this background, China's textile and garment industry (especially manufacturing industry) has been affected by various sectors led by foreign trade, and upgrading and pformation has become the top priority for the development of the industry.

In this strategic adjustment period, the industry will be reshuffled, leaving behind the big brands with strong capital, strong strength and rich experience in operation, and small and medium-sized enterprises with strong design and innovation capabilities.

How to organize these "elite brands" in these Chinese clothing industry to guide them to develop better and faster, thus embody the core value of CHIC, which is business, fashion and influence, is one of the important tasks of CHIC2009.

So, just like many people have not yet understood what Web2.0 is, Web3.0 era has arrived. In the age of CHIC2.0 and the shock and shock of the CHIC2.0 era, the upgrading and pformation of CHIC3.0 is already imminent.

In the information age, the development of all things is faster than people's imagination.

With the rhythm of the "fast" era, the era of CHIC3.0, which will be unveiled by CHIC2009, will enter a new era of changing the way of stereoscopic integration.

"New thinking and new faces", CHIC2009 will innovate in the form of organization and presentation, increase the intensity of brand communication, strengthen professional business services, enrich the cooperation and cooperation among all kinds of elements, introduce the concept of cross-border integration, and integrate supporting resources.

From the culture, independent innovation, science and technology, marketing, brand strategy and other aspects to create brand display effect, so that its market development function to a higher level, to show a higher level of brand capability.

In the strategic opportunity period of China's garment industry, CHIC will be further pformed into the most forward-looking information brand, business opportunity, exchange and sharing fashion brand in the fashion industry, so as to promote the deep development of Chinese and foreign garment industry and fashion related industries.

This is the development pace set by the industrial environment for CHIC, and is also the responsibility and mission entrusted to CHIC by the new era.