Bosideng: CHIC Is An Unfailing Magic Weapon.

"In 2009, Bosideng will definitely participate in CHIC, and the investment will be even greater." Recently, Gao Dekang, chairman of Bosideng Limited by Share Ltd, said in an interview with reporters, "Bosideng will make good use of the resources provided by CHIC Exhibition for enterprises, and strive for greater development." According to CHIC2009 organizers, Bosideng has a large booth of nearly one thousand square meters. "CHIC has witnessed the vigorous development of China's garment industry in the past ten years. CHIC has changed the most in terms of fashion and social concern. Now it has become a leading edge in the development of industry and a fashion leader. It has become the fashion publishing center, cultural and creative center and brand exhibition center of all sectors of society and at home and abroad." As a long-term exhibitor of CHIC, Bosideng seems to have a say in CHIC. When it comes to exhibitors' harvest, Bosideng has benefited greatly. "Our bostman menswear started to cooperate with the UK to march to the European market, which is thanks to the CHIC Exhibition". In March 30, 2004, Bosteng men's wear in Beijing China International Exhibition Center started CHIC. Its excellent fabrics, exquisite crafts, concise design concepts and good international and domestic brand reputation attracted the eyes of many professional audiences. John Hansen, President of GREENWOODS from far away from England, was also deeply attracted. He learned in detail about the overall operation of Bosteng menswear from various aspects such as production, design, sales and so on, and showed great interest. Gao Xiaodong, chairman of Bosteng menswear company, immediately invited John Hansen to visit Bosideng, and John Hansen readily agreed. As Gao Dekang said, "to carry out deep cooperation with CHIC and seek the perfect combination of market and brand has become one of the magic weapons that Bosideng occupies the peak of the industry."