CHIC2009: New And Old Faces Are Actively Participating In &Nbsp.

At the end of March, a wave of "textile and clothing wave" will take place in Beijing, which will be held in Beijing for the three exhibition week (China International Textile yarn (Chun Xia) exhibition, China international textile fabrics and accessories (Chun Xia) exposition, China International Fashion and fashion fair, China Fashion week). The seventeenth China International Clothing and Accessories Fair (CHIC2009) will also enter a new era of transformation of stereoscopic integration mode, and further promote the value creation and value promotion of Chinese and foreign clothing and apparel brands. China International Garment and Accessories Fair (CHIC), CO sponsored by China Apparel Association, China World Trade Center Company Ltd and China Textile Council, has been the seventeenth session this year. It not only maintains the honor of the most influential and influential clothing professional exhibitions in Asia, but also ranks among the world's major apparel professional exhibitions, and has gradually developed into a platform for resource integration of Chinese and foreign garment industry, and it is also a booster impetus for the development of Chinese clothing brand. CHIC2009, which will be held on March 2009 26~29 at the China International Exhibition Center in Beijing (New Museum), will continue to play the main role of "deep service". It will adhere to the principle of "professional service, brand service and comprehensive service". It will provide all kinds of valuable intermediary services for exhibitors and professional spectators to organize related activities or meetings. At the exhibition site, a number of humanized service measures such as rest area, cafe area, dining area, network service area, inquiry interactive area, circular traffic vehicle and so on will be provided. As an annual industry event, CHIC not only provides a good opportunity for fashion brands to display their elegant demeanor, exchange and study, but also a concentrated display of the overall strength of the industry. The brilliant and prosperous CHIC reflects the confidence and ability of the whole industry. According to the organizer, this CHIC will show the vitality and vitality of the Chinese textile and garment industry to the whole world and the whole society with the power of innovation. The collection of more than 800 brands at home and abroad will be unveiled. It will be divided into men's wear, women's wear, children's wear, casual wear, leather fur, down garments, clothing accessories and other special areas. During the period, China's advanced clothing brands will be released, and the fashion trends of Chinese clothing will be released in the autumn and winter of 2009~2010. The annual Chinese clothing brand annual awards and high-end clothing forum will also be held. CHIC2009 attracted all kinds of clothing brands to compete for registration, and there will be a splendid Fashion Festival in each exhibition area. This is evident from the present situation of men's and women's wear exhibition areas. The women's wear exhibition area: the new and old alternating fashion eye-catching women's clothing exhibition area at the new museum W3 and W4 is about 20 thousand square meters, which is basically the same as last year, slightly increased. According to different market positioning, these exhibition brands are divided into mature women's clothing, youth dress, ladies dress and so on. The women's wear exhibition area continues to be colorful in the past and will be refreshing in the fashionable style. Apart from LILY, Han Po and other well known women's wear brands with long history and strong market appeal, some brands that will debut CHIC will not be underestimated. From Japan, the "Tzu Yu" brand booth has an area of 290 square meters, and its enterprise is an integrated company with clothing, household, jewelry and other categories of commodities. The brand of Guangzhou's mingnu Fashion Design Co., Ltd., not only has not been affected by the financial crisis last year, but also made outstanding achievements, and will sign a contract with the famous film actor Sun Li this year. For the first time to participate in the exhibition, CHIC, Sun Li will be invited to the scene, with the help of CHIC's good platform, high-profile appearance, laying a solid foundation for further achievements in 2009. In addition, some of the "old faces" who have been exhibiting CHIC have accepted the CHIC's exhibiting effect, and this time continues to come up with expectations. Shanghai Guan Hong Clothing Co., Ltd. is the second time to participate in the exhibition. Its brand is registered in France, combining the elements of European Court costumes in eighteenth Century with the Korean fashion design style, combining the essence of eastern and Western cultures. The person in charge of the brand said that after the 2008 CHIC, it felt that the effect was very good. "CHIC is a professional and large-scale activity after all, which is very unusual in the clothing industry." so this year, it signed a booth of 198 square meters, which aims to expand the brand awareness, display and enhance the brand image, and invite investment. The brand of Shanghai's purple gate also appeared again after exhibiting in 2007. In its 200 square meter booth, it will promote its new products that are collaborated with the new designers, and will inform the industry in its design transformation and upgrading through CHIC. Dongguan Cheng Xiao Clothing Co., Ltd. in 2008 after the exhibition that the effect is good. CHIC2009 continues to participate in the exhibition is aimed at promoting investment and brand promotion, "I hope that with the power of CHIC, let more stores know our brand". In the second half of last year, the sudden financial crisis caused many enterprises to rethink the way of the future. Many enterprises realized that transformation and upgrading are necessary for survival and development. Zhejiang Rainbow Printing & Dyeing Co., Ltd. is one of the top textile enterprises in the industry. With the transformation of many similar enterprises, "Rainbow Village" has also made full use of its fabric advantages and launched the "IN&apos. Q" brand. Its designer Zhou Jing has also won the 2008 China Fashion Awards fourteenth China top ten fashion designers. The brand leader said that Shaoxing's fabric was very famous, but its brand name was still very few, and the OEM was flooding. "Rainbow Village" has raised the fabric design level to the costume design level, in order to create a brand end product. The brand will be put on the market in the near future, in order to cooperate with this action, "Rainbow Village" will also appear on the stage of CHIC2009. What is worth mentioning is that this CHIC will introduce the concept of "big women's clothing". The boundaries of category are not very strict, so cashmere clothing will be covered in women's wear hall and displayed in the form of cashmere special area. This is also the trend. - nearly two years, cashmere clothing has been developing towards fashion. Many cashmere enterprises have developed decorative and fashionable products to make up for the lack of fashion in traditional cashmere garments, and hope to make women's cashmere fashion with fast changing styles and more eye catching. It is understood that although there are only a few cashmere brands in the exhibition this year, there are 4 leading enterprises and key enterprises in the field of cashmere, and each enterprise has a large area of booth. The "Snow Lotus" has been rebuilt after the acquisition by China National Livestock Company in 2007. It will remodel its brand image with 300 square meters of booth this year. The area of Huzhou's "precious shell" and Shanghai's "spring bamboo" will also reach 300 square meters. For the first time, the "Palo" brand, which belonged to Zhejiang Jin Li Bao Cashmere Products Co., Ltd., took the designer's route. Its designer participated in the China International Fashion Week and won the prize. This time, it will also use CHIC's platform to display and publicize the image. Men's wear exhibition area: the big men's Hengda leader has always been the focus of attention of all men's wear exhibition area this year, the trend is still undiminished. The brands of the 25 enterprises almost "package" a museum. It is learnt that the men's wear exhibition area is dominated by classic men's formal clothes, which are concentrated in famous brands in China. The "seven wolves" brand booth has an area of 1000 square meters. The concept of "comprehensive large living hall" will be built in the exhibition site. The "YOUNGOR" brand has been exhibiting for many years in a large booth, and will continue to exhibit its "golden YOUNGOR series". Since CHIC, the famous brand "Shun Mei", which has continued to participate in the exhibition, has witnessed the gradual development of CHIC and its professionalization. At the CHIC2008 exhibition, Xue Baojin, general manager of Shun Mei company, was invited to become a lifelong VIP of CHIC and got the 50 square meter booth provided free of charge by CHIC every year. At the CHIC2009 exhibition, Shun Mei will make full use of this advantage to show her demeanor. "Bosideng", a leading enterprise in China's down industry, will not debut this year with its down jacket. It will cooperate with its exclusive store in the UK to promote its men's clothing brand. Gao Dekang, President of Bosideng, said that CHIC has become a leading edge in the development of industry and a fashion leader. It is a fashion publishing center, a cultural and creative center and a brand exhibition center. And Boston menswear began to cooperate with the United Kingdom to march to the European market, thanks to the CHIC exhibition. In September 23, 2008, two Bosteng men's brand flagship stores landed in the UK, officially announcing the grand opening and the first battle of the national brand "internationalization Tour". Besides, Shanshan and Meyer will continue to participate in the exhibition. These big brands have been paying close attention to CHIC and have participated in exhibitions for several years. Even in the context of the financial turmoil, they showed their stable mentality and excellent quality. They recognized CHIC as the best platform to publicize and promote the image and highlight the status of the industry.