CHIC2009 Sets Up The Value Matrix.

With her 16 years of concentration and perseverance, CHIC has proved that she is not only an exhibition, but rather a fashion trend and a multiple value matrix. There is no doubt that CHIC2009 will be a very important exhibition in the development course of China International Clothing and Accessories Fair (CHIC). At the turning point of transformation, it also meets the special stage of China's garment industry development, and "change is the only way out". Starting from CHIC2009, China International Clothing and Accessories Fair (CHIC) will change from "scale" to "branding", and the growth mode of exhibition will be changed by the promotion of brand value. Since the beginning of this year, due to the high labor costs, high price of raw materials and appreciation of the renminbi, China's garment industry has encountered great difficulties. Under such circumstances, how to turn crises into opportunities, turn challenges into opportunities and create greater value has become the common appeal of Chinese apparel practitioners. The Chinese garment industry needs to break through. In particular, it needs a kind of guiding power to build confidence in the whole industry and get out of the predicament and win. It is a natural historical mission for CHIC to make every participating individual - enterprise, brand, businessman, buyer, designer, agent and so on. From this perspective, the value of CHIC2009 has far exceeded the exhibition itself, and exhibitors do not seem to be as simple as business behavior. In fact, at the beginning of its founding, CHIC jumped out of the monopole value thinking for exhibitions and exhibitions, but positioned itself as a professional exhibition that can reflect the development of the industry, and integrated CHIC into the development process of the entire Chinese garment industry. The so-called "industry promotion, CHIC prosperity". CHIC is well deserved to become a barometer and weathervane for the development of China's garment industry. Over the past 10 years, CHIC has gradually become a microcosm of the development of the industry. Besides the radiance of the exhibition itself, it has also demonstrated the value matrix for the industry: the Chinese clothing forum founded during the CHIC1996 period is closely linked to the fate of Chinese clothing entrepreneurs at the very beginning. The China garment forum has become a high-end platform for Chinese and international fashion giants and influential personages. It is a top event in the clothing industry that embodies the spirit of entrepreneurship, advanced thinking and successful practice. Over the past 10 years, there are over 5000 leaders of local enterprises and leaders of transnational corporations, and nearly 200 experts and experts from international management, marketing and cultural strategy attended the forum. China garment forum has become the think tank of China's clothing industry. In the view of Zheng Yonggang, a famous entrepreneur, the success of the Chinese clothing forum is that she is the product of the development of China's garment industry. From the very beginning, it has been accompanied by the vigorous development of China's garment industry since the reform and opening up. It has helped the upgrading of China's garment industry, and promoted the service of China's fashion brand strategy, and has been responsible for the establishment of a new era of clothing with both practice and theory. He said that every time a Chinese costume forum is held, we will further clarify our development ideas, help to raise the standard of Chinese clothing brand, and will point out the way forward for us. Today, the China clothing forum has played an important role in guiding China's garment industry to move forward strategically. What has China garment forum brought to China's clothing industry? Perhaps we can find Chen Guoqiang, a veteran in the industry, to answer her questions. Good action is bound to have good thinking, and the China clothing forum is just such a venue for Chinese clothing industry to explore, think and disseminate for action. A clothing entrepreneur said, "we are just doing it. We need a summary of theory. The China clothing forum has raised us." From the beginning of CHIC2004, the China clothing association, one of the organizers of CHIC, in order to fully recognize the achievements made by Chinese brands in the year, strengthen the brand awareness and intellectual property protection awareness of Chinese apparel industry and enterprises, held the "China clothing brand annual award" activity, and established more than 10 awards, namely, Chinese clothing brand style, quality, planning, innovation, potential, marketing, public, value, promotion and achievement. The "China clothing brand annual award" has established the weathervane of the garment industry, constantly encouraging the development of the existing brand and the emergence of new excellent brands. It has set up a platform for exhibition, study and communication for Chinese original clothing brand, so that the Chinese original clothing brand can show its image to the society in a group posture, and then establish the value and status of the Chinese brand, and promote the overall development of the garment industry. As the most influential and influential clothing professional exhibition in Asia, CHIC's "magnetic force" for clothing brand is derived from its strong commercial function. Finding the real "buyer" for itself is also the primary purpose of brand participation. In order to facilitate the cooperation and cooperation between garment enterprises and the elements of China's clothing retail distribution, namely, franchisees, agents and business organizations, the China Apparel Association, one of the CHIC organizers, held the first joint conference of China apparel distribution retailers in 2005, and began to hold the same period with CHIC in 2006. As the representative of the annual conference of China apparel distribution retailers, the emergence of nearly 1000 senior apparel distribution retailers, as well as the emergence of experts in the clothing industry and circulation industry, has helped to boost the CHIC business function. With the further maturity and development of China's clothing brand market, CHIC's promotion and influence on China's clothing industry and brand is growing. Simple static display has not satisfied the requirements of exhibitors to "better display their image". Through collective and large-scale dynamic exhibition, it conveys the profound connotation of the enterprise or brand to the professional audience. This is what enterprises want, and is also an inevitable move for the brand to seek broader development space and enhance itself. Therefore, starting from CHIC2007, the sponsor launched the "CHIC Shows" for the needs of enterprises, providing a good dynamic display platform for exhibitors who focus on marketing and brands. A series of commercial and publishing activities aimed at mature brands in the market, which are more mature and effective, aim at the brand next season's product line, and adopt the international operation mode to promote the professional clothing series business releases for the media and buyers. The launch of this activity is highly recognized and participated by the brand. As the center of exhibitions, various professional activities are driven by multiple wheels and coordinated development. CHIC has become an integral part of China's apparel industry chain. If CHIC is compared to a necklace, the professional activities such as fashion brand fashion exhibition, China Fashion Forum, China fashion brand annual awards, China clothing distribution retailers annual conference, and China CHIC Shows, are the dazzling pearls on this necklace, and the necklace's core is professional service and value drive. In French, "CHIC" is "fashion". It is "elegance". CHIC2009, which will be held in Beijing new national exhibition from March 26, 2009 to 29, will be a completely different experience from the past. - CHIC, with her 16 years of dedication and persistence, she is not only an exhibition, but rather a fashion and a multi value matrix.