CHIC2009 Integration Effect

In 2009, CHIC still put forward the trend of appreciation when the environment was not good. In 2009, the clothing enterprises refused to tighten their money under the influence of the financial turmoil, but chose to launch a strong attack and participate in CHIC.

This is the brand effect and value embodiment of CHIC. It is the wise decision and long-term strategy of entrepreneurs, and also the appearance of brand competitiveness and self-confidence.

As in previous years, the seventeenth China International Clothing and Accessories Fair (CHIC2009) will also be held from March 26th to 29 this year at the China International Exhibition Center, Beijing.

The best platform for CHIC to enter the market is CHIC, which is the best platform for Chinese clothing brands to move to the domestic market. At the same time, it hopes it will become the best platform for Chinese brands to enter the international market.

Consumption and domestic demand always exist. With the increasingly clear concept of rational and mature consumption, consumers' requirements for appearance and connotation of clothing products are more comprehensive and higher than before. This requires clothing brands to be more professional and more meticulous in management.

For a long time, Hangzhou fashion Limited has insisted on doing so.

Last year, exhibitor CHIC2008 was the first appearance of the "Jack Shi" brand after entering the integration pformation and upgrading period from the end of 2006. The brand is quite satisfied with the exhibiting effect. "With the help of the exhibition platform, we have established a big framework for the domestic market, and have also strengthened and defined the future development direction."

The biggest feeling of participation is: the brand style synchronized with the popularity, product innovation, diversity style and marketing mode determine the effect and harvest of the exhibition.

Mr Shi said that CHIC is the best platform for Chinese clothing brands to move to the domestic market, and hopes that it will become the best platform for Chinese brands to enter the international market.

"In 2009, the pformation and upgrading of CHIC is necessary.

In my opinion, CHIC should build an ecological circle of the whole industry, from originality to capital to marketing to channel to service, and to achieve a comprehensive and all-round structure and guidance for the brand to support the development of the industry. At the same time, it is suggested that CHIC achieve more detailed management and services.

Said Shi Jie.

In the past two years' strategic objectives of the "Jack Shi" brand, 2008 is the "development year", and 2009 is the "development and harvest year". We hope that we can make good use of the CHIC platform in March to lay a solid foundation for the comprehensive development and achievement of 2009.

According to Shi Jie, according to the introduction of CHIC2009, "Jack Shi" will continue to work in a "two pronged way". Not only will it carry out static exhibition in the 144 square meter booth of the 3 hall, so as to further expand the market, and will also unveiled the new creative brand image of "SHI.JIE" in the 108 square meter booth of the newly opened "creative design area" of CHIC 2. The purpose is to lay a solid foundation for the whole series of brands in the future.

"If this purpose is expressed as ambition or dream, it will be" the first step towards my ideal brand Kingdom, "because I think 2009 is the beginning of a hundred year career opportunity.

Said Shi Jie.

CHIC is the annual competitive stage of clothing brand.

Big brands should constantly display their innovative spirit and innovation results on CHIC, play a leading role in the development of domestic garment industry, and gradually realize their internationalization process with the spirit and pressure.

Small and medium-sized brands need to display their cutting-edge ideas, styles and patterns on CHIC and find opportunities to achieve breakthroughs, take-off and sustainable development.

This is the significance of CHIC. "

Shi Jie said.

It is a convention for Wei Lifang to let the brand watch CHIC from the sidelines to the exhibitors every March to the Beijing national exhibition.

Unconsciously, the creative and fashion visual effects brought by exhibitors became the focus of her CHIC watching.

On the stage of CHIC, there are many new faces every year.

For CHIC2009, the same is true.

Because CHIC is the platform for resource integration of Chinese and foreign garment industry, and it is a booster power for the development of Chinese clothing brand.

Guangzhou conjecture Clothing Co., Ltd. is one of the representatives.

"For the prepared enterprises, the current world financial crisis is definitely an opportunity. Good brands and good enterprises can maintain normal growth in the storm."

Wei Lifang, general manager of Guangzhou conjecture Clothing Co., Ltd., who first participated in CHIC, said that the designer's brand "riddle" will be exhibited in 2009 and has already booked a large area of booths.

In fact, since 2004, Wei Lifang has visited CHIC every year and is a spectator. In 2009, they finally became participants.

"The first visit to CHIC is to see which brands are exhibiting and learn more about some brands.

At that time, I would see from the market point of view what market policies, prices and fabrics are all about this brand.

It can be said that over the years, CHIC has long been the "weathervane" of Wei Lifang's eyes in the industry and the market.

"Later, I was very familiar with some of the brands I participated in, but I still go to CHIC every year to see who has a special layout and see if there are any new brands."

Watching CHIC every March to the Beijing national exhibition has become a common practice of Wei Lifang.

Unconsciously, the creative and fashion visual effects brought by exhibitors became the focus of her CHIC watching.

In Wei Lifang's eyes, CHIC is not only a professional exhibition serving the clothing industry, but also a fashion business platform for the clothing industry to create value.

After so many years of watching and exhibition, Wei Lifang also put forward some pertinent suggestions to CHIC: "traffic problems must be solved, and the diet problems of the audience."

At the same time, she also affirmed the relevant services of CHIC2009: "the first two days received a fax, recommended some hotels around the new national exhibition, I think this is pretty good."

Wei Lifang said.

All exhibitors want to make better use of the exhibition platform to publicize themselves and make full use of the opportunity to participate.

Therefore, we hope that CHIC can recommend some excellent customers to the exhibitors, and organize customer recommendation activities for different enterprises.

CHIC the best choice under the financial crisis. Although the economic environment has prompted many enterprises to take a cautious attitude towards the development prospects of 2009, CABBEEN still regards the new year as a new starting point for brand development.

Under the background of the global financial crisis, CHIC, which has been established since 1993, has become the focus of attention of all parties through its business platform and the function of creative exhibition base, guiding brand enterprises to deepen their sense of innovation, integrate effective resources, and then promote a new round of industrial upgrading trend.

In this regard, Yang Ziming, chairman of designer brand CABBEEN (CABBEEN), believes that the unique professional service characteristics of CHIC in China's clothing industry will play a special role in promoting brand development.

He said that through various forms of dynamic and static display, enterprises learned more about the dealer concept with CHIC, making it more targeted in marketing strategy, especially in upgrading regional brand to national brand, CHIC has great promotion effect.

Although the economic environment has prompted many enterprises to take a cautious attitude towards the development prospects of 2009, CABBEEN still regards the new year as a new starting point for brand development.

In 2009, CABBEEN will continue the diversified and personalized design style of 08/09 in autumn and winter. The products are divided into three series of leisure, urban and tidal current to meet the more comprehensive clothing requirements of the target consumer groups.

Yang Ziming said that CABBEEN, the first Chinese designer brand to enter the fashion week in New York, will not change its standards with international standards. The brand concept of "subversion" will not change.

Yang Ziming revealed that the design theme of CABBEEN brand in 2009 focused on environmental protection and human psychology. It chose a lot of fresh fabrics and emphasized the fashion concept of inner responsibility and process.

CABBEEN's innovation will take design as the source, design better products, pform the artistic conception into products, and finally provide them to consumers.

Yang Ziming said that CABBEEN will "demand itself every day on the basis of international brand standards, and is always ready to seek opportunities to open the global market."

As a Chinese enterprise and brand, CABBEEN needs more strength to support China's original brand so as to achieve the goal of going global.

"China needs brands and brands need to display platforms. As a brand exhibition, CHIC should have a clearer positioning, clearer objectives, more solid object locks, and build on the perspective of future market demand.

We hope that CHIC can do better as a whole, strengthen organization guidance, on-site coordination and detailed management of participating brands, and provide a better stage for buyers, professional spectators and exhibitors.