Chic2009 Creates Chinese Fashion Trend And Releases "Brand"

As one of the most important projects of the 17th China International Fashion Fair (chic2009), the 2009 / 2010 autumn and winter Chinese fashion trend release will be staged in chic2009 with professional level, exclusive positioning and mature operation mode. The organizers have made a new improvement on the internal and external forms of the release, making it present three major characteristics. It is reported that the 2009 / 2010 autumn and winter Chinese fashion trend release is divided into four major inspiration themes, and the themes of these four fashion trends are completely consistent with the theme of fabric fashion trend. The 17th (29th) China International Fashion Exhibition Center will be held from March 29th to 29th, 2009. The 2009 / 2009 fashion trends show will be released for two categories of men's fashion trends in the chic winter show. From the perspective of exhibition, the release of fashion trend breaks the static display mode of the exhibition and injects more dynamic vitality into the exhibition; from the perspective of the audience, the release of fashion trend enables the exhibition audience to appreciate the trend of clothing consumption in the visual feast of neon clothes; from the perspective of enterprises, the release of fashion trend provides a set of clothing brand enterprises in China Market forecast identification for reference. three characteristics 2009 / 2010 autumn and winter Chinese fashion trend release not only continues its forward-looking and authoritative release characteristics, but also makes a brand-new improvement on the internal and external form of the release, which is shown in three aspects: firstly, in addition to the fabric sponsors, the organizer also specially invited several brands to participate in the production Clothing will further enlarge the practicability and marketization characteristics of the trend release, highlighting the commercial appeal of China's fashion trend release. secondly, in addition to the dynamic show, the trend release will also launch a static display in the chic2009 Pavilion. It is planned to set up a theme concept area for each pavilion, which combines dynamic and static, and has rich forms, highlighting the characteristics of both fashion and Commerce of the exhibition, so as to realize "vertical" communication. The setting of static exhibition area in the exhibition hall also reflects that the organizers strive to make every professional audience deeply feel the popular concept of the next fashion season, and give full play to the role of "wind vane" of trend release. In addition, in addition to providing standardized services on the show, the organizer also has a brochure entitled "2009 / 2010 autumn and winter Trends Release", which further interprets the relevant trend concepts for the audience in the form of illustrations and texts. third, the target audience will be ordinary audience and relevant personnel of small and medium-sized enterprises, and the proportion will be controlled at 5:5. According to the organizer, the general audience will be invited to watch the release show. The purpose is to convey the popular trend of the next season to the public consumers more vividly, form a wider social influence and deepen the consumption leading force. The purpose of inviting relevant personnel of small and medium-sized enterprises to participate is to help the majority of small and medium-sized clothing brands accurately grasp the fashion trend of Chinese clothing The concept of potential is accurately applied to product design in order to win the first opportunity in the future market competition. four themes 2009 / 2010 autumn and winter fashion trend release is divided into four main inspiration themes: retrospective, Rubik's cube, noise and care. These four themes are finally put forward by researchers from the fashion trend research department of China Textile Information Center through in-depth analysis of the spirit of the times, people's lifestyle, consumer preferences and values, combined with market research and expert research and development. Qi Mei, director of the fashion trend research department of China Textile Information Center, said that the themes of the four fashion trends are completely consistent with the theme of fabric fashion trends. It is hoped that through this integration of the consistency of upstream and downstream industries, China's textile and garment industry will create a fashion trend exclusively for China's textile and garment industry and release "brands". Chic has always attached great importance to the fashion content of chic. As early as the initial stage of the Expo in 1995 and 1996, the 1995 / 1996 and 1996 / 1997 epidemic trend press conferences were held for two consecutive years. At the 1999 Expo, the fashion trend of Chinese men's and women's clothing in autumn and winter of 1999 / 2000 was released, and the fashion trend of "bosden" cold proof clothing was also released. In 2002, the autumn and winter 2002 / 2003 Chinese fashion trend week was held in China Hotel, Beijing, which promoted chic's characteristics of focusing on enterprises and customers into another grand event of the whole clothing industry. In view of the economic maturity of China's clothing industry and the urgent need for the promotion and development of China's clothing brands, China Fashion Association integrated a systematic release method of China's fashion trends in 2006 by means of market research, R & D team work, expert meeting, collective brand release, etc., striving to provide Chinese clothing brands with more easily referenced trend content. During chic 2006, the top 10 domestic garment brands released the 2006 / 2007 autumn and winter Chinese fashion trend in Beijing, which is known as an important symbol of the transformation of the trend prediction of China's clothing industry to maturity. "Fashion" has played a far-reaching role in guiding the trend of fashion and fashion in China from the launch of this year to the fashion trend in China. in 2007, the release of China's fashion trend in autumn and winter of 2007 / 2008 was held again during chic in the form of dynamic clothing display. This release no longer covers all clothing categories with one theme, but more scientifically publishes men's and women's clothing themes, reflecting more truly the different characteristics of fashion trends in different categories in the market. in 2008, the 2008 / 2009 autumn and winter Chinese fashion trend release is different from the previous way of selecting ready-made clothes from the existing styles of well-known enterprises. Instead, according to the theme requirements of 2008 / 2009 autumn and winter fashion, nine outstanding designers in China's clothing industry were invited to "experience" and "rethink" to make ready-made clothes for public display.