Lighting With Creative Perspective -- CHIC2009 Opens Up Creative Design Area

The seventeenth China International Clothing and Accessories Fair (CHIC2009), jointly sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council of the International Trade Promotion Commission, will be held on March 26, 2009 -29 in Beijing China International Exhibition Center.

CHIC has been holding the 16 session. It is a fashion brand with the most fashionable experience, the most commercial value, the most influential industry and social influence. It has accumulated countless glory and praise over the years.

But she will never lie on her achievements. She has new changes every year. Every year there are new bright spots. Every year, under the guidance of the organizers' "innovation" idea, we will meet the domestic and international costumes' inspection with a full spirit and a new look.

This is the case in 2009.

We can say that after CHIC2008 moved into the new museum, the hardware and software facilities have been upgraded unprecedentedly, and have reached a new peak.

In 2009, how to achieve pformation and upgrading on the basis of "summit" is the focus of the CHIC sponsors.

The creativity is rooted in the needs of enterprises. It is learnt that under the call of "innovation", CHIC2009 will focus its attention on the two words "creativity". It will focus on creating the "creative design area" based on the original "designer corridor" and combining the idea of "cultural creativity and brand value".

The newly opened "creative design area" will more closely reflect the culture, brand image and value connotation of CHIC in Chinese clothing enterprises.

As we all know, creative economy will undoubtedly become the main target of economic competition in the future.

In response to the instructions of Du Yuzhou, President of the China Textile Industry Association and the president of China clothing association, as an indication of "culture and creativity as an important field of industrial upgrading, as the training of the whole industry and the international competitiveness of China's textile industry", after drawing on the successful experience of "fashion and creative space" held in Shanghai for two consecutive years, CHIC2009 will open up the "creative design area" to set up a platform for enterprises to display their overall innovation ability, so that people in the industry can further recognize the importance of "creativity" in the industry, thus playing a role that CHIC has long played in "promoting the industry's progress".

In fact, the term "creativity" has been in China for ten years. Until now, the word "creativity" has become an important measure and accelerator for the trend of the consumption terminal.

In 2008, China's garment industry, which is in a strategic period of opportunity, was affected by the great environment and suffered a "painful period". It is bound to set off a new wave of reshuffle in the industry. The new competitive era of Chinese clothing brands has arrived.

At present, the era of Chinese clothing brands, which rely on "storytelling" to cater for consumers' values and enhance their brand loyalty, is over.

Because brand story is only a tool and means to make goods differentiated in the era of homogenization of commodities, the focus of future competition will be "innovation".

Du Yuzhou, President of China Textile Industry Association and President of China clothing association, summarized the industrial data of the first 8 months of 2008, and pointed out that technological innovation should be the best way for the industry to deal with the financial crisis.

He concluded: "the quality of an enterprise is not the size, but the innovation."

While explaining the importance of raising the sense of "creativity" to the development of the whole industry, he pointed out that creativity is one of the specific actions to increase the contribution rate of science and technology, the contribution rate of brands, and change the mode of growth.

The so-called creativity means that we need to achieve the "two contribution rate" and the core issue is innovation.

As we all know, the foundation of an enterprise in the industry is the market, the means to survive is competition, and the condition for growth is its own strong competitiveness.

If we want to gain strong competitiveness, we must concentrate on market changes wholeheartedly, and constantly strengthen our technological innovation capability, management innovation capability and strategic adjustment capability around market changes.

It can be seen that innovation is the core value of a brand, whether the brand is creative and the degree of creativity, determines whether the brand can further develop.

Creativity is a kind of spirit. Innovation is a kind of energy. It is not only one of the basic elements of the design strength of clothing brand, but also the core embodiment of brand value.

Creativity is so important, but it is just invisible.

Therefore, under such a big background, Chinese clothing brands urgently need a platform to display their brand culture and creative ability.

CHIC set up a platform for creativity, recalling the development process of China's garment industry in the past thirty years, from simple garment processing to know how to open channels, brand, redesign and culture, and every upgrade has the special witness - China International Clothing and Accessories Fair (CHIC).

It has been coming all the way from 1993, one step at a time, one year, one change, and has created brilliant again and again.

It can be said that in every important period of China's garment industry, CHIC has been left behind. It has helped to create a harmonious and symbiotic development sky for many Chinese garment enterprises, a bridge of value for fashion and commerce.

It is learnt that CHIC2009 will make a comprehensive innovation in the form of organization and presentation, focus more on the brand's creativity and vision, and enhance the brand culture connotation and fashion.

It can be said that this move is not only the trend of the times, but also the market demand.

It is understood that the CHIC2009 "creative design area" will invite the designers with the market potential, professional institutes and design studios, the designers recommended by the domestic designers' gathering area, and the international outstanding young designers to participate in many fields, including clothing, accessories, bags, shoes and caps, photography and other fields. Through the "static display", "art discussion", "fashion reviews" and "market evaluation", the overall international competitiveness of cultural creativity in the industry will be strengthened from different levels.

According to CHIC organizers, CHIC2009 launched the "creative design area", which is an innovative activity of the Chinese garment industry to integrate creativity, design power and related resources. It is a concentrated presentation and promotion activity for the creativity and design strength of China's textile and garment industry.

It converges the industry's creative design elite and boutique. It aims to enhance the communication between fashion design force and clothing brand enterprises, terminal business groups and media through CHIC, which is the most influential and influential professional trade platform in Asia and its vast resource platform. It promotes the value realization of creative design and promotes the improvement of brand creative design.

In order to embody the concept of "quality CHIC", static display in the exhibition hall will become the focus of CHIC2009's "creative design area".

It is reported that the exhibition area and corresponding theme of the "creative design area" will be roughly divided into five parts.

These five areas can be regarded as ingenious in the theme. From five sides, we can show the unique style of different creative groups, so that the concept of "boutique" can be incisively and vividly.

Through the creative design area, people will understand that today, with the economic globalization sweeping the world, the search and mastery of "cultural creativity" and value reengineering have become an important part of the apparel industry to implement brand strategy and improve the contribution rate of science and technology.

Creativity and innovation are becoming the lifeblood of the industry.

Through the creative design area, people will know whether they can have the future and win the future. Fashion creativity will play a crucial role.

In the critical period of upgrading China's textile and garment industry, creativity is also becoming an important factor related to product efficiency, brand growth and the success or failure of the industry and even the future of the industry.

Through the creative design area, people will understand that creativity has become an important measure and accelerator for the trend of the consumption terminal.

Fashion never stops and creativity never ends - this is probably the best interpretation of CHIC's innovative and innovative initiatives every year.

(CHIC2009) the creation of creative design area is significant both for enterprises and industries.

From the industry level, after breaking away from the simple "storytelling" era, it has now entered the brand new development period of Chinese clothing brand.

At this stage, the profit margins of conventional products will decline, and brands will be eliminated from the market if they are separated from the market in positioning, R & D and other links.

It can be said that this is the maturity of brand marketing.

Market environment determines that Chinese clothing brands need to improve brand value as the goal and direction.

In the overall promotion period of the brand, the comprehensive innovation ability will be the key to decide the brand's ultimate promotion.

It involves design, management, logistics, information, terminal, cultural and creative issues, business models, social collaboration, industry chain, resource allocation and internationalization.

Therefore, at present, the brand is considering how to better reflect the comprehensive innovation ability of product innovation, cultural innovation and scientific and technological innovation, so as to achieve the purpose of brand marketing.

Enterprises need to have a platform to help their brand upgrading and value upgrading, and the pformation and upgrading of CHIC2009 and the ultimate purpose of its new added services are also aimed at making the brand better open up the market.

CHIC2009 will increase brand communication efforts, strengthen professional business services, enrich related collaboration among various elements, introduce cross boundary integration concept, and integrate supporting resources.

From the culture, independent innovation, science and technology, marketing, brand strategy and other aspects to create brand display effect, make its market expansion function higher.

It will be a win-win choice.

For the participants, CHIC2009's "creative design area" will be an opportunity to demonstrate its outstanding design capabilities in the most influential and professional fashion fairs in Asia.

Apart from that, it can also keep close contact with thousands of garment brands at home and abroad on the professional trade platform of CHIC, interact with and interact with international fashion avant-garde designers, get the wide attention of the media and social media in the textile and garment industry, get the most direct fashion reviews of international fashion media and international fashion institutions, and get the most authoritative market value and market potential assessment of clothing brand enterprises and terminal commercial groups.

It is very profitable.