CHIC2009&Nbsp: Self Confident Sword.

In January 20th, Mr. Yu Tao, the general manager of a clothing enterprise in Guangzhou, was finally relieved. The more than 300 page "CHIC2009 exhibition execution plan" at the desk finally signed his name. All the company's work in the near future will revolve around this plan. Under the severe winter of winter, some garment enterprises have been shrinking and shrinking. But Yu Tao and his team are keen to see unprecedented opportunities. They are ready to CHIC2009 and let go. The best entry point for the domestic demand market is "only losing money business without losing money." This is a common saying, which is also true. Yes, everyone is crying out in the economic crisis, and the fact that the textile industry is in a bad life is also a fact. However, enterprises still have achieved very good results. "Our sales increased by 30% in the first half of this year, all of which are single store sales growth." State Clothing Design Co., Ltd., Guangzhou City exception Clothing Co., Ltd. chairman Mao Jihong said. "Now our list is too much to do." Gao Dekang, chairman of Bosideng, spoke highly of the media. "This year's output value is the same as last year, there are no problems in completing 1 billion." Shenzhen's vice chairman of Hua Fei garment company is also full of confidence. If these cases are not enough to convince us, let us look at the operation of China's textile and garment industry through a series of macro data: "we should see that although (2008) most of the enterprises have encountered difficulties, we still have 1/3 enterprises to maintain a better development. In the 1~8 months of this year, the sales of industry 1/3 increased by 24%, profits increased by 33%, the average profit rate was 8.3%, 7% of the enterprises (3198 households) grew 27%, profits increased by 52%, and the average profit rate reached 15.4%. Du Yuzhou, President of China Fashion Association and China Textile Industry Association, said. In fact, the biggest impact of the financial turmoil is the survival of the garment manufacturers who rely on the outside world. The vast domestic demand market in China still has great potential to tap. There are still endless opportunities in the garment industry. All of these prove that if we have confidence in China's domestic demand market and its own strength and pay effective measures, we will still have a good performance in the cold winter. In a sense, clothing enterprises will pay more attention to China's domestic demand market and pay more attention to CHIC2009. CHIC is the best entry point for China's clothing enterprises to import into China's domestic demand market, a "fulcrum" that can pry the earth. CHIC is the largest platform for China's garment industry, and is the market prediction symbol for China and even the clothing industry in Asia. To grasp CHIC is to grasp the opportunity of China's garment industry. It is a great opportunity to strengthen customer confidence. Those companies that can outshine the whole industry are naturally different in temperament and style. At any time, they are good at grasping opportunities, standing at the high end of the industry, and observing the fleeting opportunities in crisis with keen and rational eyes. In 2009, the world economic downturn could be predicted. However, Bosideng, red beans, conjectures, Boyang, pink, wedding birds and other famous brands in the industry went all the way against the market and invested heavily in CHIC2009. It seems that ignoring the foreseeable downturn of the clothing industry in 2009, unexpectedly increased investment, Bosideng even asked for nearly one thousand square meters of super large booths in CHIC, and the booth of Boyang dress doubled that of 2008 and expanded to 200 square meters. It was assumed that the booth was 171 square meters at the first time. In their eyes, there is only "strategic opportunity" and no "industry difficult period". And insist that CHIC is a great opportunity to strengthen customer confidence under the "cold winter". Yes, it is true that the good players do not seek the potential, and the outstanding enterprises not only see difficulties and obstacles, but also see opportunities for development. They go against the market and invest more to build their own strength. In general, enterprises choose the contraction front when the severe winter comes, reduce the cost of brand promotion and promote the so-called "hibernation" strategy on the basis of "reasonable use of capital". It is natural for consumers to be forgetful and happy to hate new things. Choosing "hibernating" clothing enterprises will often become the object of consumers and dealers' forgetting, and then suffer from double abandonment from "hibernation" to "departure". "How the clothing sells is determined by the intuitive sense of the consumer. When the enterprise is shrinking the brand marketing input, the customer will assign the brand to the poor strength of operation, the limited operation ability of the brand enterprise, and the brand that is eliminated by the market, otherwise, it will be attributed to the mature and powerful brand. Zheng Lei, director of Navigare brand in Italy, said, "in a sense, the clothing industry is an industry that relies heavily on eyeball attention." hibernation "means" leaving the field ". In a sense, CHIC's super T stage show its strength is the inevitable choice for clothing enterprises to avoid being forgotten by consumers and dealers. Dai Chenghao, general manager of Bo Bo Yang dress, is well versed in this theory: the more crisis time the clothing industry has to show its strength, this is the main reason that he invested heavily in CHIC this year. "When the economy is good, we may not need to invest so much. When we are not good, we would rather spend more money, which is also a strategy." "There is no road in the world, and too many people walk away." In fact, the development of the garment industry has been very mature. "There are too many people walking on this road". The competition in the industry has been very intense. In a sense, the clothing enterprises as the main body of the market are "difficult times every day". The difference is that excellent enterprises have thrown others behind this road and run ahead of them. How do you throw off others? When to throw off others? In fact, it is not a difficult question to answer: it is the most difficult period in the industry and the best opportunity to surpass others. Enterprises can be big and small, and there are many difficulties. But on the CHIC, they will show their indomitable will, show their confidence and show their unique charm. At least, they will voice their voices to consumers and distributors: they are still making progress in the fashion industry. Of course, Liang Jian CHIC shows its own characteristics. Naturally, there will be business partners to come to contact. Business opportunities may be born in CHIC. Those garment companies that have already lost large orders can no longer lose the CHIC platform. Participating in CHIC2009 may be the beginning of exhibitors going out of development predicament. In the past 16 years, CHIC has become a brand. It is not only an exhibition, a platform, but also a kind of guidance and power -- a force that makes the whole industry more progressive and makes every participating individual (including enterprises, brands, businesses, buyers) more progressive. CHIC is undoubtedly the weathervane of China's garment industry. CHIC is confident that China's garment industry will get out of its predicament. Establishing the theme of "breakthrough and innovation, transformation and upgrading", transforming the goal of exhibition from simple trade promotion service to brand value service. The original business promotion service has been further upgraded and refined. CHIC2009 has begun to provide a one to one targeted recommendation for high-quality exhibitors and excellent exhibitors, so as to enhance the turnover rate of participating enterprises. The organizer told the author: "for the positioning of CHIC2009, we are not confined to commerce, but to value. This year, we propose that CHIC should transform itself from a simple exhibition platform to a value platform. Commerce is no longer the only function of CHIC. CHIC2009 will pay more attention to helping enterprises build brand value. In turn, it is precisely because of the value of the building, will also achieve CHIC this new platform. The height division of CHIC2009 exhibition area provides the greatest possibility for the realization of the value of exhibitors. These pavilions are divided into men's suits, men's business wear, senior professional women's wear, mature women's wear, women's wear, children's wear, maternity dress, underwear, wedding dress / dress, cashmere, leather / fur, fashion leisure, fashion sports, denim, street wear, design gallery, overseas exhibition group. For the first time, the "Design Gallery" is set up to promote the creative industry of clothing. The opening of the design gallery is also one of the outstanding performance of Chinese garment enterprises eager to break through the dilemma of value and upgrade transformation. Some people say that the transformation of CHIC is not only a realistic demand for garment industry transformation, but also a direct expression of CHIC's confidence in China's clothing and textile industry. Obviously, this will set up an industry upgrading, brand development and enterprise upgrading mentality in the enterprises and even the whole industry, and bring better prospects for those who are prepared. In fact, some exhibitors are ready, and they are making great efforts to expand their skills in CHIC to realize their dream of brand expansion: a clothing company is going to build a bar in the exhibition area and create the pioneering spirit of its own brand. Another company plans to launch an art exhibition named after its own brand, to create the high-end image and cultural connotation of its own brand. More and more exhibitors regard their booth design as a "secret", and fear that premature disclosure will make the audience lose their freshness. In an interview with the media, Wei Lifang, general manager of the clothing conjecture, clearly stated: "attending the CHIC2009 this time will definitely be more characteristic and more attractive, so that the audience can remember the riddle when entering the booth, because uniqueness has always been the characteristic of the" riddle ". These new brand promotion methods rarely appeared in the clothing industry have not yet met with the audience, which has aroused widespread reports in the domestic media. The confidence and wisdom of Chinese garment enterprises in upgrading and transformation have been spurred. These ready garment enterprises have made great efforts in the coming of CHIC2009. They have produced very meticulous and meticulous exhibition execution plans, and strictly prevent the negligence during the exhibition, which may leave a bad impression on the customers, thereby affecting the customers' evaluation and confidence in the brand. In the exhibition execution plan of a clothing enterprise, I saw that the exhibits specially produced for CHIC2009 have been completed, and the vice president of the exhibition and the vice president of the enterprise has already signed the confirmation. The staff at the exhibition site spend 2 hours training sessions every Monday, learning customer reception etiquette and receptionist, trying to leave a good impression on customers from all aspects. The design and sanitation of the trash can even be carried out at the exhibition site. Only models in the show.