Three Characteristics &Nbsp; Four Themes &Nbsp; CHIC2009 Create Exclusive Market Trend In China To Release "Brand".

On March 26, 2009 ~29, the seventeenth China International Clothing and Accessories Fair (CHIC2009) will continue to show up with the industry's fashion covenant annually in Beijing China International Exhibition Center. As one of its important contents, 09/10's fashion trend will be released in the autumn and winter. It will also be presented in CHIC2009 with professional standards, exclusive positioning and mature operation mode. (09/10) the trend of autumn and winter is basically a fashion show featuring two fashion categories, men's and women's wear. From the point of view of the exhibition, the release of the fashion trend has broken the single static display mode of the exhibition, and has injected more dynamic vitality into the exhibition. From the audience's point of view, the popular trend release shows the audience of the exhibition in the beautiful visual feast of the neon dancing, and has seen the direction of clothing consumption. From the perspective of the enterprise, the fashion trend release has provided a set of market prediction symbols for Chinese clothing brand enterprises. Three characteristics: according to the introduction of the "09/10 autumn and winter fashion trends released in China", in addition to continuing its forward-looking and authoritative features, the organizer has also made new improvements to its internal and external forms. There are three main characteristics: first, this year, the organizers invited many brands to participate in the production of garments, further amplifying the practicality and marketization characteristics of the trend release, in order to highlight the commercialization demands of the Chinese fashion trends. Secondly, this trend will be released in addition to the dynamic show. It will also introduce static display in the CHIC2009 exhibition hall. It plans to set up a theme concept area for each exhibition hall, combining static and dynamic forms with rich forms, highlighting the fashion and commercial features of the exhibition, and achieving the "three-dimensional" dissemination. Setting up static exhibition area in the exhibition hall also shows that the organizer strives to make every professional audience deeply feel the popular concept of the next fashion season, and will release the demand of the "wind vane" function in all directions. In addition, in addition to introducing standardized services for the show, the organizers also have a brochure for the publication of the 09/10 autumn and winter fashion trend. Third, this conference will lock the target audience to the general audience and related personnel of small and medium-sized enterprises, and the proportion will be controlled at 5:5. According to the organizers, we invite ordinary spectators to come to see the show. The purpose is to convey the trend of the next season to the consumers more vividly, to form a wider social influence and to deepen the consumption leading. The invitation of the relevant personnel of the small and medium-sized enterprises is to help the small and medium-sized clothing brands to grasp the fashion trend of Chinese clothing accurately and apply the concept of the trend accurately to the product design so as to win the opportunity in the future market competition. Four main themes: the 09/10 autumn and winter trends are divided into four inspirational themes: backtracking, magic cube, hustle and bustle, and concern. These four themes are the in-depth analysis of the spirit of the times, people's lifestyle, consumption preferences and values by researchers from the research department of the China Textile Information Center, and combined with market research and expert research and development. Qi Mei, director of the research department of China Textile Information Center, said that the themes of the four fashion trends are exactly the same as those of fabric trends. I hope that through this integration of the upstream and downstream industries, we will create a "brand" for China's textile and garment industry.