Unveil The "Mystery" Of CHIC For The First Time

In the face of the sudden global financial crisis of last year, there are pessimists who believe that the global economic situation will fall into a L turning point, and an optimist will also enter the U reversal. More importantly, some senior financial experts pointed out that China's economy will take the lead in the world's economic downturn. "This is a special period full of challenges and a strategic period full of opportunities". I am afraid this has become the biggest consensus of the apparel industry since 2009. China's international clothing and Accessories Fair (CHIC), which has a history of 16 years each year, has entered the 2009 in this context. In 2009, CHIC still put forward the trend of appreciation when the environment was not good. In 2009, the clothing enterprises refused to tighten their money under the influence of the financial turmoil, but chose to launch a strong attack and participate in CHIC. This is the brand effect and value embodiment of CHIC. It is the wise decision and long-term strategy of entrepreneurs, and also the appearance of brand competitiveness and self-confidence. Under such a background, there will be a lot of new faces on the stage of CHIC2009. In the financial turmoil, they chose the seventeenth China International Clothing and Accessories Fair (CHIC2009), the most fashionable experience, the most commercial value, the most industry and social influence of clothing brand exhibition and business platform. Because CHIC is the platform for resource integration of Chinese and foreign garment industry, and it is a booster power for the development of Chinese clothing brand. Guangzhou conjecture Clothing Co., Ltd. is one of the representatives. "For the prepared enterprises, the current world financial crisis is definitely an opportunity. Good brands and good enterprises can maintain normal growth in the storm." Wei Lifang, general manager of Guangzhou conjecture Clothing Co., Ltd., who first participated in CHIC, said that the designer's brand "riddle" will be exhibited in 2009 and has already booked a large area of booths. So why does this company want to go against the trend? How is the designer's brand "riddle" alive? Let us uncover the "mystery" of Guangzhou conjecture Clothing Co., Ltd. for the first time. Reserve talents, and opportunities are always there, but few people can grasp opportunities, because few people can make preparations in advance. Wei Lifang, general manager of Guangzhou conjecture Clothing Co., Ltd. believes that the world financial crisis is absolutely an opportunity for ready enterprises. "The financial crisis has made the market seem depressed, but in fact, good companies and good brands are still growing. The financial crisis only challenges those brands that do not have their core competitiveness. They are likely to go bankrupt in the storm. And for those companies that are prepared to be strong and have strong resistance to risks, especially those with their own unique style and core competitiveness, it is absolutely an opportunity. Wei Lifang said, 2009, "guess" must practice our own skills, through the introduction of human resources projects, improve the structure of enterprises, reserve talents, cultivate talents, so that when the market is better, only "physical strength" is chosen. Therefore, when other industries and companies are cutting people, "guess" is recruiting talents with high salaries. Wei Lifang believes that reserve talents and good internal strength are one of the conjectures prepared for the economic crisis. It is the basis for conjecture to achieve further development and the necessary condition for its participation in CHIC. Of course, participation in CHIC2009 is one of the important preparations for clothing. From the sidelines to the exhibitors, Wei Lifang went to visit CHIC every year from 2004. He was a "bystanders"; in 2009, they finally became participants. "The first visit to CHIC is to see which brands are exhibiting and learn more about some brands. At that time, I would see from the market point of view what market policies, prices and fabrics are all about this brand. It can be said that over the years, CHIC has long been the "weathervane" of Wei Lifang's eyes in the industry and the market. "Later, I was very familiar with some of the brands I participated in, but I still go to CHIC every year to see who has a special layout and see if there are any new brands." Watching CHIC every March to the Beijing national exhibition has become a common practice of Wei Lifang. Unconsciously, the creative and fashion visual effects brought by exhibitors became the focus of her CHIC watching. In Wei Lifang's eyes, CHIC is not only a professional exhibition serving the clothing industry, but also a fashion business platform for the clothing industry to create value. After so many years of watching and exhibition, Wei Lifang also put forward some pertinent suggestions to CHIC: "traffic problems must be solved, and the diet problems of the audience." At the same time, she also affirmed the relevant services of CHIC2009: "the first two days received a fax, recommended some hotels around the new national exhibition, I think this is pretty good." Wei Lifang said that all exhibitors want to make better use of the exhibition platform to publicize themselves and make full use of the opportunity to participate in the exhibition. Therefore, we hope that CHIC can recommend some excellent customers to many exhibitors, and organize customer referral activities for different enterprises. Because if the exhibition does not make targeted recommendations, such a large exhibition hall, so many booths, let franchisees find their own brands, it is very difficult. Although it is the first time for CHIC to participate in the promotion stage, it is assumed that the brand is 171 square meters. For the purpose of exhibiting, Wei Lifang said: "we hope to enhance the popularity of the" riddle "brand from 2009 to 2010, and let the company and brand enter a new stage of upgrading through participation in CHIC. At the same time, through CHIC, we can let more shopping malls understand us and recruit some excellent customers throughout the country. And this is the core advantage of CHIC. The main purpose of the exhibition is to continue to promote the "riddle" brand, enhance brand awareness, and open some convenient conditions for us to enter the shopping mall. Now we have entered quite a lot in the whole country, and some shopping malls are going to enter. We can let them know more about us through exhibitors. Indeed, every year, CHIC attracts thousands of excellent brands and tens of thousands of professional audiences from dozens of countries and regions, and promotes the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries. It has become the most forward-looking information brand, fashion, business opportunity, exchange and sharing fashion in the fashion industry. So, what is the reason why this costume is so large that it takes 171 square meters of booth? Wei Lifang said that by the end of 2008, he had conjectures a costume and made a press conference to let "riddle" brand and designer Liu Star get a lot of attention in the industry. "But we think that after the release of the show, the brand needs a" landing "platform. So, decided to let the "riddle" brand participate in CHIC2009. Because in the past seventeen years, CHIC has not only maintained the honor of the most influential and influential clothing professional exhibition in Asia, but also gradually developed into a fashion brand exhibition and business platform with the most fashionable experience, the most commercial value, the most industrial and social influence. CHIC, today's fashion is fleeting. It is still an incomparable charm stage. As a rising star, the first exhibition will surely bring greater influence to the brand. Then, guess how the brand of "riddle" brought by costumes will seize this opportunity? What is the shape of the "mystery" stand? Can it surprise CHIC2009's sense of fashion? In response, Wei Lifang said he wanted to "keep secret". "In 2006, we participated in a local exhibition. The first time we participated in the exhibition, we won two awards -- the ten best design brand award and the best booth award. CHIC is different from the local exhibitions. We will be more careful. This time, CHIC2009 will be more characteristic and more attractive, so that the audience can remember the riddle when entering the booth, because uniqueness has always been the characteristic of "riddle". What is worth mentioning is that every clothing in the "riddle" has its name, which makes clothes containing thoughts have fresh life. "She" tells more and more people in modern and modern urban romantic stories with more mature and free language. Its unique natural culture -- "love nature, love freedom, love yourself" has won the recognition of the industry. The brilliant appearance of the "riddle" brand on CHIC2009 will become a good model for China International Clothing and accessories fair to further promote the value of Chinese clothing brand with the aim of "promoting brand value enhancement" and focusing on "professional service, brand service and comprehensive service".