Student Venture Business Wins Olympic LED Display Order

During the Olympic Games in Beijing, a LED display designed by a college enterprise in Shanghai will appear on the fast bus and the exit of sports venues.

Ling Xin Electronic Technology Co., Ltd., founded by PhD student of Shanghai Univer, has obtained the relevant orders of the Olympic LED display. Some of the products they have designed have entered the commissioning stage.

Chen Daming, PhD of Automation Department of Shanghai Univer, told reporters that during the Olympic Games, Beijing will launch the BRT system. This special line bus is 2-3 times longer than the average bus and can accommodate more than 100 people. Such large buses need clear, updated and time information display screens.

After getting the information, the university student venture enterprise immediately worked with Hisense network Polytron Technologies Inc in Qingdao to jointly develop the guidance display of BRT.

According to the introduction, there are 7 screens to be installed inside and outside the Olympic car. "The LED display on the front end and the rear of the car must tell where the bus is heading for, and the middle of the vehicle is equipped with an indicator light system including all the station names, and which station the indicator lights on is to tell the passengers to arrive at the stop now."

The LED display adopts GPS global positioning system, and has the function of automatic reporting.

These are the technical difficulties that the doctorate must overcome. The product must ensure the stability of the system, and establish a buffer mechanism to prevent the confusion code.

At the same time, at the entrance of several Olympic venues connected to the underground garage, the LED display system of Ling Xin will also take the heavy responsibility.

They work with Schneider Inc to install guidance systems, and instantly display relevant information on the display, displaying information about people's traffic, congestion, parking space and so on.

"These projects are the initiative to find the door."

Chen Daming said with pride.

In October 2005, Chen Daming and several graduate students, supported by the 300 thousand venture capital foundation of Shanghai university student foundation, founded their own company in the student entrepreneurship Park of Shanghai Univer, specializing in the integrated control system of the electronic display screen.

In just two years, the research team led by him already has 18 employees and has applied for 3 invention patents, and its products occupy 40% to 50% share in East China.

Now, we have provided LED large screen display control system and scheme for Huashan hospital and Ruijin hospital, and also have undertaken Zhejiang provincial highway passenger guidance display system and Guangzhou bus station guidance display system and so on. Their system has also been widely applied to the electronic display screen of Shanghai Metro Line 1 to line six.

During the Beijing Olympic Games, 5000 fast buses will be on the road. Now, Chen Daming and his partners have completed the design and display of the 400 cars. After the commissioning is completed, they will be on the streets of Beijing with the BRT.