Google'S Chinese Style Survival: Targeted Development

"Opening API to all developers is the embodiment of Wiki principle in the development of Internet applications."

In June 6th, Li Kaifu, vice president of Google global and President of Greater China, told reporters.

The reporter learned that Google Developer Day will be held in Beijing in June 12th.

On the open day, Google will open API (open application interface) to all developers, including individuals, including cloud computing geographic platform, Open Social (social networking platform open platform), Google AJAX (WEB Toolkit) and so on.

This is also a feature of the Web3.0 era.

Li Kaifu believes that Web1.0 is a content publisher who publishes content to many people, typically to be a portal; Web2.0 is to open the right of publication to ordinary people, typically to the community; Web3.0 is able to get the information it needs at any time through the Internet, typically Open Social, Open Social is a set of unified interfaces, through the interface, community applications can run directly on any community website.

At present, communities including YAHOO, MySpace, Tianya community, Skynet, Salesforce, Friendster, hi5, LinkedIn, Oracle, Orkut, etc. have all expressed support for the interface standard.

The opening of API is also a sign that Google China has entered the next stage.

Li Kaifu said that the first step for Google China is to recruit people and create development capabilities; the second step is to find the application of China and do the basic application of search engine; the third step is to open Google API platform, gather the wisdom of netizens, and provide more Internet value-added applications.

The most important thing for Google China to develop its search is to thoroughly search China.

In fact, over the past 3 years since Google entered China, many people are wondering: what has Google China done in recent years?

What has Google engineers in China developed?

In this regard, Li Kaifu took out the computer and opened the two window, with Google on the left and Baidu on the right.

He entered the keyword "bird's nest", the first two search results on Baidu's left side were keyword advertisements, and the third one was news; Google first showed the "bird nest" image search results, followed by the National Stadium photos.

Li Kaifu introduced that the "bird nest" image search results and the National Stadium display model are one of the R & D results of the Google Chinese engineers team.

Li and Li also entered "Bill Gate". The first search result was Gates's "last lecture". Baidu's search results were introduced by Baidu encyclopedia about Gates.

4 days later, Google's theme changed to "Microsoft's post Gates era". Baidu did not change.

Li said that the full display of events through thematic mode is also the result of R & D of Google technicians.

While searching for an article just published by reporters, Google can search the repmission pages of sina and Sohu, but Baidu can not search it.

Li Kaifu explained that there are several reasons for this. Baidu is crawling from a web crawler to a web page, while Google is crawling by several web crawlers. In addition, the search results are also related to the degree of importance attached by search engines to the relevant web pages. According to the understanding of internetworking, search engines take some time to pick up some websites, some of them are scratching once a day, the higher the degree of attention is, the more frequent the grips are, and Google's most important website will be "picked" once in a few minutes.

At present, there are more than 300 engineers in Google China. Every 3 to 5 engineers are divided into one group, each responsible for the development of Internet applications.

Li Kaifu's goal is to integrate many of these applications to optimize Google search experience.

Li Kaifu said that the above search applications were developed on the basis of understanding and investigation of Chinese netizens.

Google and China's targeted development can not be said to be no effort. However, Baidu is still firmly in the forefront of Internet users' cognition and usage of search engines.

The success of Baidu is not only due to its Chinese search experience, but also due to post bar, music, video downloads and so on. These functions are due to Baidu's understanding of the habits of Chinese Internet users. However, in the process of Google search in China, the Baidu mode can not be duplicated completely. In some applications, such as music and video downloads, Baidu will do it, and Google will choose not to do so.

In this regard, Li Kaifu said that Google China is pursuing a kind of Chinese existence, which is different from Google world and Baidu. This kind of Chinese survival is due to China's environment, especially netizens environment.

Li Kaifu thinks that netizens in such an environment can understand the hooligan software and understand the audio and video without copyright, so China Internet Corporation can do the above things, but Google can not do it.

In addition, the United States believes that the impact of search results on users is huge and must be regulated by the industry. Regulation is not done through legal means. Instead, it is the norm for the industry to abide by and supervise each other. For example, FTC (the Federal Trade Commission) has two important requirements. First, advertising content and news content must be clearly and clearly understood. Two, it is impossible to block search results.

At present, China has Internet associations and network supervision departments, but they mainly regulate unhealthy information, and their functions, especially in the establishment of industry rules, need further enrichment.

Therefore, enter the "heart disease" keywords, Baidu search results in the top 5 are some heart disease hospitals and drug ads, Google is related to medical information.

Li believes that because search has a huge impact on the whole society, advertising or its ranking based on interests will lead to misleading Internet users and even society. This is the logic of American society. The logic of Chinese manufacturers is that manufacturers provide free services, and what kind of results can be provided by manufacturers, users can choose, or they can not choose, and do not compel each other.

Li Kaifu said that Google China is pursuing Chinese style survival, but is unwilling to use such logic to think about it. Opening API to gather Chinese wisdom is a middle road.

Finally, Li Kaifu hopes that the effect of Chinese survival can be reflected in revenue.

At present, Google traffic is far away from Baidu. Li believes there are many reasons. First, brand recognition. Many users think Baidu's Chinese search is better than Google. Two, young people who are currently online are taking the lead in using Baidu, especially those in two or three tier cities.

Li Kaifu said that Google China will develop more applications, while opening up API to bring more partners' wisdom, the next step is to strengthen the establishment of Google brand, and then exchange traffic with other companies. "At present, cooperation with Tianya community, Kingsoft community and MySpace community is an exploration."