Struggle After 80 Entrepreneurship: Do Not Bubble Nets Do Not Bubble Bar, Radish Year Sold 100 Thousand Jin

The name of He Xuhui: the age of 26 years old: the age of Wuhan: the age of the year: the head of the technology development center of the micro lotus farm in Wuhan, the birthplace of Jiangsu, Zhenjiang, China. At first, she knew that He Xuhui was in the agricultural fair in 2007. A friend brought back a bag of radish, and said it was a pickled radish developed by a female college student. It was delicious.

In November 1st this year, He Xuhui held her crystal radish again on the farm fair. 4000 kg of radish was sold in 3 and a half days.

6 days later, the reporter saw a quiet and elegant He Xuhui. Although he was the head of a company, He Xuhui, who had only graduated for 3 years, was still fresh.

Seeing that the reporter kept on recording in the book, she laughed, and her face was stiff and uneasy. "Look at you writing, very nervous."

1000 times more than a dozen times, we found a secret recipe of pickled radish, which was exposed to "pickled radish" and had a lot to do with He Xuhui's specialty.

In early 2005, He Xuhui and his classmates, who specialize in food science and engineering at Huazhong Agricultural University, were assigned to an internship in a food enterprise in Jinhua, Zhejiang. The main product of the company was Jinhua local radish, a local specialty popularized locally.

At that time, the company was worried about pickled pickled radish, because the time was long, the radish was easy to turn black and soft, and the shelf life was only one week.

He Xuhui returned to Wuhan and kept thinking about the radish in Jinhua. "I always feel that I have not finished one thing and I want to go back to solve this problem."

After graduating in July, He Xuhui gave up the opportunity to work in a big city, and returned to this private agricultural product enterprise as a technician.

He Xuhui, a persistent man, has done more than 400 experiments to solve the puzzle of "long bubbles and easy discoloration".

In a year and a half, she has to make four or five kinds of pickles almost every day. You know, a mixture of 0.1 or less will taste different.

After 3 months' hard work, He Xuhui suddenly discovered that the more than 90 day experiment was wrong, and the solution was very simple: only a small procedure in the curing process was changed.

The problem of easy yellowing is solved, and the crispness and quality of radish are easy to get up.

By the end of 2006, after 1000 experiments, He Xuhui finally found the secret recipe for pickling radish.

But, to her depression, because of the company's management and implementation problems, the production shop made radish flavor is not as good as she did in the laboratory.

If you can't find a partner, you will be your boss. "At that time, I didn't think a lot about it, such as" being a boss "or something.

When he said this, He Xuhui's eyes were clear, with the pure expression of a young girl.

Until now, the title of "development center leader" is still printed on her business card.

She said that when he left Jinhua for Wuhan, he wanted more people to eat their own radish.

In early 2007, He Xuhui returned to the familiar Wuhan, and set up a Wuhan micro lotus agricultural technology development center with a good friend. She named her Radish "Hongshan crystal Radish".

"We have no money to register companies. Only development centers do not need registration fees."

The choice of the development center was somewhat helpless. He Xuhui did not have much savings at that time. She wanted to pfer technology or cooperate with enterprises to develop products.

"What kind of technology do pickles need?

I don't want to pay for recipes or cooperate with me at all. "

After contacting some agricultural products companies, He Xuhui decided to develop it himself. A qualified food company in Jinhua provided her with Lanxi radish.

During the Han Dynasty, He Xuhui separated a laboratory in her rented house and made several kimchi dishes every day.

Now, she has developed more than 10 kinds of crystal radish suitable for Wu Han flavor, including pickled capsicum, fish sauerkraut and so on.

The production problems were solved, and He Xuhui, who was a technical worker, encountered new problems: no money to open up the market, and how to open up the market and how to negotiate.

For many people, He Xuhui seems to be unable to do business.

Indeed, He Xuhui was a bit "blind" in the first few months.

She and her two friends go to a vegetable market every day to sell.

In order to attract merchants, she offered to sell the goods and make payments.

Perhaps her innocence is easy to win trust, perhaps luck, He Xuhui and her partners did not meet a peddler who deliberately pressed money.

But the price of kimchi is low and the retail sales do not make the business run properly.

He Xuhui himself realized that he had to find distributors who could scale sales.

I don't know how to find others, so let others come to me and stand on the stage and let others choose me.

At this time, during the fourth session of the Agricultural Expo preparatory period, He Xuhui found the Agricultural Bureau of Hongshan District, said he wanted to participate in the agricultural fair, and the Regional Agricultural Bureau supporting the entrepreneurship of college students agreed to give He Xuhui 9 square meters of display.

He Xuhui's crystal radish came out and attracted many people to buy it.

"Five days sold more than 3000 Jin, also recognized a number of dealers, and received an invitation letter from WAL-MART supermarket".

This "show face" let He Xuhui suddenly find the market gap.

In the past two years, He Xuhui has participated in six or seven exhibitions.

However, lack of money has always troubled He Xuhui. The most common practice for dealers is to sell and pay first, but He Xuhui has no money to maintain such a long chain of returns.

If you ask the other party to pay cash, the purchase volume will be greatly reduced.

Even so, He Xuhui sold about one hundred thousand catties of crystal radish in the peak season of pickle sales between the end of 2007 and the beginning of 2008.

However, because it is not a leading enterprise of agricultural products, He Xuhui can not enjoy the preferential policies such as free entry fees in supermarkets, and the way that supermarkets sell two months' monthly payment will also allow He Xuhui to say no to supermarkets.

Young He Xuhui has yet to learn how to run capital. She has no loans and no financing. All businesses start rolling from the little snowball.

"I want to have my own production farm, processing workshop, and make the most pure and fresh crystal radish for everyone to eat."

He Xuhui hopes to open kimchi chain like duck neck.