Selling Leather Goods Under The Internet

He Wen, the first person in Chongqing to open a business on the Internet, when most people still do not know what the net business is, He Wen sells the lighters as a starting point to test the knife on the Internet. When other people wake up and come online, they are standing at the forefront of the development trend of the Internet business. They combine the shop with the entity store, and help the advantage of the online store, quickly open the entity store to the whole country, and run the chain store business to Taiwan, China, and then expand the overseas markets such as the United States.

As more and more netizens rush to join the Internet business with the aim of gold rush, Ho's entrepreneurial experience and lessons will play a guiding role in the beginning of Internet business.

In the first place, Taobao shop's reputation rating has reached "one drill". After the successful Taobao membership paction, the seller can get the 251 "good" rating according to the standard of good, medium and bad, and the seller's reputation rating can get a "diamond". The more the number of diamonds represents the seller's reputation, the better it will be. If you know, it will be very difficult for the Internet operator to get the honor only after one year. Two, Ho Wen has hired a new office in Yangjiaping, he said, mainly because the buyer needs a sense of trust.

Despite the fact that he has made little achievements in selling leather goods and developing online entities, he still remembers the hardships of entrepreneurship.

String 7, the first half of the shop opened to the Internet, and in 2002, he was still the manager of the medical equipment company. Although the income was not high, it was also stable.

At that time, the online shop was just starting. He bought a printer on the Internet out of curiosity. For the first time online shopping was mistaken for the address of the website, so he failed to receive the product.

Fortunately, after consultation, the website will refund the amount.

The initial online shopping failed, but the seller's sincerity gave him the idea of becoming a network trader.

After months of investigation, Ho Wen's first online shop opened in that year.

His abacus is that although online shopping is in the ascendant, netizens are still used to pick up local cash pactions online, while online ZIPPO (Zippo) stores are numerous, but there are no Chongqing businessmen.

So he chose to sell ZIPPO as the start of entrepreneurship.

"The biggest competitive advantage of online trade is price," he said. "I find that the price of goods sold in many shops in Guangzhou and Shenzhen is still lower than my purchase price."

Due to lack of experience and the high cost of logistics, he had to turn online shop after half a year's hard work.

Fortunately, every purchase is not much, inventory down this investment profit and loss is flat.

He summed up his experience. He believed that the shop must purchase goods nearby, and the goods must be unique.

Just as some of his family has opened leather factories, and leather goods plants are expanding.

Therefore, Ho Wen simply resigned and went home to sell leather products when he was a net dealer, while developing a solid store for the factory.

Through the development of online stores, He Wen joined the online store of leather goods, which was mainly made of women's leather products. It was first sold in eBay, and sold its first female bag in 5 days, but then the business continued to stay warm.

In 2003, with the announcement of free joining by Taobao, Ho Wen also shifted stores to cheaper Taobao networks.

String 8, by sending posts and messages to all kinds of websites and forums, a year later, the leather store business is improving. There are more messages on the shop, but the monthly turnover is only one thousand yuan, which can only sell 10 items. It has a big gap with the annual sales volume of 100 thousand yuan.