108 Yuan Started Online And Made Millions Of Millionaires.
Since June, Shiyan Carter industry and Trade Co., Ltd. is still in short supply day and night, and some orders from abroad have to be declined.
Why is there such a big market for the small factory that is not famous and its non famous brand HOSE?
How did he turn 108 yuan into tens of millions of assets in just over ten years?
How did his product develop from supporting the car to supporting the aircraft?
With these questions, Jiao Siqing, chief executive of Shiyan evening news, interviewed the general manager of the company.
Jiao Siqing, 40 years old, was born in Hengshui, Hebei. She blushed from her introverted, shy, quiet voice and spoke with others. So people gave him a nickname "fake girl". In a flash, Jiao Siqing graduated from high school. Though the boy was getting more and more men's flavour, he still could not change his shyness.
After several discussions, the parents decided to send him to the army because it was a good place to cultivate masculinity.
When Jiao Siqing returned from the army, he became more cheerful, but still unwilling to deal with strangers.
The family was looking for help everywhere, and he was placed in a state-owned enterprise in Hengshui to produce automobile pipelines.
The days of work are very quiet, but with the emergence of a series of things like getting married, having children and buying a house, the wages of 500 yuan a month can not meet the needs of his expenses.
When he was a family member, 108 yuan started to enter the market. One night, when Jiao Siqing came in, his wife happily handed him a pair of new sandals.
It's shabby and smelly. "
He changed his sandals and was very happy.
"How much is it?"
"70 yuan."
Jiao Siqing changed his face as soon as he heard it.
He took off his shoes angrily and threw it into the corner. "Why buy such expensive shoes?
I only buy a pair of shoes for a week's salary.
After the husband and wife had a big fight, he put on those old shoes to a salesman's home.
Jiao Siqing couldn't sleep at night when he saw a rich family.
On the second day, Jiao Siqing made a bold decision to sell himself.
His idea was not supported by his family. He did it alone. When he did not adjust his position, he resigned.
In the summer of 1996, Jiao Siqing embarked on the road of promotion with a 108 dollar piece of money that he had spent together with his dream of changing his life.
In the Internet cafe, the first time out of the screen is business opportunities, and Jiao Siqing is facing pressure and challenges that he has never had before.
He did not know where there would be customers and how he could talk about the business.
What is more serious is that if 108 yuan has run out and orders have not been received, it is trivial for them to return to their own homes, and their wives and children must starve at home.
To this end, he eats a dollar of noodles every night, 3 yuan per night of the hotel, in addition to eating and sleeping, all the time used to run the market.
In the 3 days, he successfully received an order of 3000 yuan for automobile pipeline in Xingtai, Hebei.
When he got home, he worried about orders. Where did it come from without money?
When the husband and wife discussed each other, they looked for acquaintances and friends, and then they ran to the store to arrive at 3000 yuan. Jiao Siqing packed the products and did not have time to go home to catch their breath. Then they went straight to Xingtai to deliver and pay their money.
A week later, he made 600 yuan, more than a month's salary.
With the accumulation of customers and capital, the expansion of market and interpersonal relationship, Jiao Siqing is no longer satisfied with being a mere peddler.
In 1998, he invested in Hengshui to set up his own hose manufacturing enterprise.
On the road of self production and self marketing.
As the head of small enterprises, Jiao Siqing should not only grasp production but also look for the market.
In July 2001, he came to Nanchang alone to develop the market.
How far is it from the train after the train has run down? Hang up, please see a large scale mechanical enterprise on the side of the road, then go straight into the general manager's office.
Before he said three words, the security guard was called out by the security guard.
Back in the street, he had no courage to walk into second companies with strong self-esteem.
Where to rest?
The hot weather in Nanchang in July made people feel like entering a steamer. A well intentioned person told him that there was an Internet cafe nearby. There was air conditioning in it, and only one hour was left.
Jiao Siqing, who never understood the net, walked into the Internet cafe.
He looked at the boy on the right, and the other party was browsing the website. He asked, "where is the picture of the beauty above?
The other person replied: there are all over the world.
He looked at the lady on the left, and the other party was chatting in voice.
He asked again, "speak to the people there?"
The other side replied, "who do you want to talk to" from all over the country?
After listening to two people, Jiao Siqing suddenly whims. Now that we can see photos from all over the world, can we see the mechanical enterprises all over the world?
Since the Internet can speak with people from all over the country, can we talk about business with those buyers?
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