The Exhibition Should Foster Strengths And Circumvent Weaknesses And Create Distinctive Features.

Exhibition of famous ethnic costumes

Since its entry into the 90s of last century, the exhibition industry in China has been developing very fast, and it has quickly formed a convention and exhibition economy that has begun to take shape. Now, it is moving towards the development of an international convention and Exhibition Center.

According to the survey and statistics, there are more than 300 kinds of exhibition halls in China, which have surpassed Germany and ranked second in the world.

Nowadays, becoming a domestic or even international regional economic city has become a new target established by many cities.

Among them, dozens of cities have put forward the slogan of building the Convention and Exhibition Center and written into the government work report.

But unlike the Convention and exhibition economy in China, many pavilions that cost a lot of money to build pavilions are mostly furnishings. The overall utilization rate of the exhibition hall is only 10%~30%.

At present, the annual revenue of the exhibition economy exceeds 250 billion US dollars. It is known as "the capital of the conference". Paris has to undertake more than 300 large-scale international conferences annually, with an income of about 700 million dollars.

Convention and exhibition industry includes conferences, exhibitions, festivals and so on. Some places are not suitable for professional exhibitions, but they can hold meetings and engage in festivals.

In view of China's domestic, although more than 30 local governments have promoted.

Economic development policy, but not all cities are suitable for the development of exhibition economy.

As a kind of economic activity, the key of exhibition is whether there is market demand.

Therefore, it is necessary to have the right positioning for all the exhibitions and exhibitions, such as creating famous brands and exhibitions.

Now, the Convention and exhibition economy of some big cities and tourist cities in China has taken shape. There are quite a number of mature market players.

And it is worth noting that for the development of convention and exhibition industry, there are many situations in which there is no separation between government and enterprises, and many governments also advocate intervention and approval for exhibitions.

Such "management" thinking can easily lead to contradictions among those who manage, who to grant and who to take money. Therefore, the government should prevent the phenomenon of "exhibition economy" from happening.

First of all, the government should define its own functions, improve the environment for the development of exhibition economy, and build a new exhibition economy system.

In formulating the promotion policy for exhibition economy, the government should follow the market rules more closely and treat the investment entities like foreign investment and private enterprises equally, so as to attract competitive enterprises to develop locally.

If the government's starting point is changed from "management" to "promotion", the situation may be greatly changed.

At the same time, only by adjusting measures to local conditions and starting from their respective cultural details and unique resources can each place go out of the road of the exhibition economy.