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    The Improvement Of Exhibition Service Level Has Become The Short Board Of Internationalization Of Exhibition Industry.

    2012/5/31 11:01:00 42

    MICE Industry

    These years,

    MICE industry

    A common phenomenon is that governments have invested heavily in building pavilions, but there is no explicit provision for directional support funds for convention and exhibition services.

    Especially in recent two years, local governments have allocated funds to support the development of MICE industry. However, most government support policies stipulate that subsidies can be enjoyed only if the booth exceeds a certain number.

    However, even if the scale of the exhibition is within the scope of the supporting policies, it will still not be seen.

    government

    Support and subsidy funds reserved for exhibition projects.


    In view of this phenomenon, our reporter conducted an investigation. In the investigation, some government exhibition and project leaders said that it was not clear whether the exhibition services should be included in government procurement.

    In addition, support for exhibition services should be included in government procurement and it is not clear which part should be included.


    Online discussion


    According to the relevant news: "last year, the Audit Commission pointed out in the audit report that the National Tourism Administration did not make public tenders for domestic and international travel and rendezvous pactions in accordance with the relevant provisions of government procurement.

    The director of the asset management division of the National Tourism Administration of the National Tourism Administration said to Fei Dan Qing that the exhibition project adopted the way of "meeting in support of society", and the National Tourism Administration did not arrange budgetary funds for the exhibition items.


    Some netizens think: "the government exhibition project services open tender, the exhibition industry has not been static, this problem is very typical."

    In this regard, senior people in the industry leave a message: "as a result of the current exhibition and festivals," politics and many doors "and" fighting for each other ", whether the cost of service involved is part of the" government procurement "project.


    Aman Chang, executive director of the Shanghai Convention and Exhibition Research Institute of Shanghai Univer, believes that the exhibition industry has both public interest and market side.

    Therefore, convention and exhibition services should be selectively incorporated into government procurement.


    Procurement of services is also difficult.


    In the first section of the Ministry of finance's "main points of government procurement in 2012", it explicitly requests: study and formulate guidance and suggestions for promoting and standardizing service procurement, create conditions to promote government procurement of services, and gradually expand the scope of government procurement for public services, business services and professional services.

    It is obvious that the content and scope of service items have been expanded through consulting the collection catalogue of the whole country.

    For example, "the centralized procurement catalogue and procurement quota standard of government procurement in 2012" in Shanghai, the more than 10 categories of services such as exhibition services were included in the centralized procurement catalogue.


    According to Fei Dan Qing, there are not many services, but it is difficult to purchase.

    Last year, more than half of the government procurement of the National Tourism Administration were service oriented, including China's domestic tourism fair, international trade fair and so on.

    And Fei Dan Qing is also puzzled whether such funds are financial funds. Should such projects be included in government procurement? According to its introduction, in recent years, the National Tourism Administration has purchased some software platforms through open tender. With the deepening of supervision work, some of the original development systems can no longer meet the needs of work, so the relevant development companies need to develop and design new templates through government procurement.

    If public bidding is made, it is likely that the continuity of service will not be guaranteed, resulting in the redevelopment of software and the increase of capital investment.


    It is inevitable for public welfare exhibition items to be included in government procurement.

    Many public welfare exhibition projects have done a useful exploration of exhibition service outsourcing through bidding.

    Liu Dake, director of the exhibition research center of Beijing International Studies University, said in an interview with our reporter.


    Liu Dake believes that the exhibition service should be determined by the government procurement according to the different exhibition items: first, the exhibition service should be paid by the market for the fully marketed exhibition project. Two, the government should give support of the subsidized funds for the exhibition project which is being nurtured and has the market development prospect, but can not confuse the fund subsidy and management; the three is the fair, fair and efficient operation for the exhibition service of pure public welfare.


    Liu Dake stressed that at the present stage, how to incorporate exhibition services into government procurement should arouse the concern and consideration of the industry.


    Must be included in government procurement


    Chen Gang, President of Suzhou International Expo Center Co., Ltd., in an interview with our reporter, said: "the exhibition services under the government led exhibition must be included in the government procurement."


    Chen Gang believes that the operation of exhibition services from the government level is basically not good.


    "Our company has a successful example of running a government sponsored exhibition."

    Chen Gang said that last year and this year, the Jiangsu provincial economic and Information Committee outsourcing the exhibition services of Jiangsu products Wanli Nanning exhibition and Nanchang exhibition fair to Suzhou Guohua exhibition company, a subsidiary body of Suzhou International Expo Center Co., Ltd., and affirmed the company's service work, and also indicated that the exhibition will continue to be operated by it.


    Chen Gang talked about a very practical problem. Such a convention and exhibition service project requires exhibition companies to have business experience, and to understand cost control and have a reasonable team structure.

    However, there are not many outsourced operators of professional exhibition services at present.


    Chen Jingsheng, director of large scale operation and operation of Beijing Investment International Limited, believes that at present, some government led exhibition projects are only paid by on-site service personnel, while customer demand services at the conference site are not included in the project, and there is a shortage of services.

    For example, when a customer seeks a project at the fair, there should be a service staff providing corresponding services for his needs.

    But most exhibitions do not have this service.


    Liu Hongwei, the vice president of Beijing time Huaguang Management Research Institute and the expert committee member of China Exhibition Economy Research Association, is also involved in government procurement.

    In his view, the exhibition service has not been included in the government procurement, indicating that the government has not paid enough attention to the exhibition services, which is very unfavorable for the fast developing MICE industry.

    Convention and exhibition services are a form of service. In other words, the government does not explicitly list services for exhibition projects, indicating that the exhibition industry has not yet been officially recognized by the government.

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