The Exhibition Industry Has Become An Important Force In The Economic Development Of Various Parts Of The Country.

Exhibition is the intermediary of low cost marketing in today's economic society. It has the commonality of general management communication tools, but it has its own remarkable characteristics. market Marketing plays an important role and plays an important role. Statistics show that at present, there are more than 2000 exhibition companies of all sizes in China, with an average annual exhibition of about 1700, and the exhibition industry is developing at an annual rate of nearly 20%. In modern economic system, exhibition activities have become one of the most important ways of economic activities.

Experts believe that in some Location In the economic system with superior conditions, the exhibition has even become the main driving force for economic development. As an industry, the formation and development of exhibition activities is an inevitable historical and economic process. industry Weathervane.

At present, the exhibition industry has become an important force in the economic development of all parts of the country. Guangzhou has built the largest exhibition center in Asia. Shanghai has successfully vowed to become China's Convention and Exhibition economic center by Shen Bo. Through the development of these years, in the full swing of the Convention and exhibition economy, each place has gradually formed its own special exhibition and brand exhibition according to its own urban economic and cultural characteristics. Industry exhibition is a platform for businessmen to make collective appearances, and is the center of exchanges and spanactions. The biggest feature of exhibition economy is to invigorate the economy, flourish the market and meet the different needs of the people. Because of the vast potential and unique charm of the exhibition economy, exhibitions have been popular in various places in recent years, giving rise to the exhibition effect. The clothing industry is no exception.

A professional Exhibition The research report shows that a famous brand can save a business and a brand of exhibition, which is also the fundamental way to promote the development of the city's exhibition economy. "Now, the exhibition industry has a consensus that it is necessary to hold exhibitions according to the economic and cultural characteristics of all regions, and holding brand exhibitions is the only way to do the exhibition industry."

Authoritative data show that the profit rate of international exhibition industry is more than 25%, and more importantly, it has the driving effect of 1: 10, that is, the revenue of the exhibition industry is 1 yuan, which can drive the related industry to earn 10 yuan. The vigorous development of MICE industry can promote the coordinated development of traditional industries, high-tech industries and modern service industries. Although local exhibitions have not brought such huge economic value, their role in promoting the local economy can not be underestimated.

The exhibition is a very complicated systematic project. The organizers of the exhibition should pay full attention to it, and do a good job of doing all aspects of the work in a comprehensive and systematic way. For example, the organizers should do everything possible to meet the growing demand for services from exhibitors and exhibitors, and make every effort to do the most basic strategies for the work at the core of exhibition.

Only when exhibitors and exhibitors work together, cooperate closely and do their respective work well, can the functions and functions of the exhibition be brought into full play and win-win results can be achieved. Therefore, it is suggested that enterprises and the organizers of the exhibition should try to take measures to further strengthen their interrelated and effective cooperation.