Dongguan Shoe Enterprises Timely Adjust Export Strategy

< p > the Eighteenth International Footwear Industry Technology Conference, sponsored by Dongguan a target= "_blank" href= "http://www.91se91.com/" > leather < /a > a target= "_blank" href= "target=" > shoes Association, will be held in China for the first time in November 13th this year.

At that time, more than 300 well-known managers and technicians from shoe industry will go to Dongguan to visit the local shoemaking enterprises.

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< p > at the beginning of this year, I learned from the China Leather Association that the shoemaking enterprises in Dongguan are planning to go north collectively.

In September this year, the Dongguan footwear enterprises group participated in the China International Leather Exhibition held in Shanghai to expand the radiation power of Dongguan industrial clusters.

The move is also interpreted by the outside world as a breakthrough for the "shoemaking capital" out of the industrial downturn.

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China International Leather Fair, held in Pudong, Shanghai, in September 4th this year, is jointly sponsored by China Leather Association and Asia Pacific Leather Exhibition Co., Ltd.. It is the largest exhibition of leather, shoemaking, bag and suitcase in Asia at present. P

After 15 years of development, this exhibition has become a barometer of China's leather and footwear industry.

Every year, many shoe manufacturers at home and abroad will be invited to participate in the exhibition. Some large international shoe companies will also choose the Chinese partners through the platform.

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< p > according to Nie Yumei, Executive Deputy Secretary General of the China Leather Association, as a big province of China's footwear industry, Guangdong footwear industry has been constantly consolidating its dominant position in manufacturing sector in recent years, especially Dongguan's export oriented shoe enterprises are developing rapidly.

Although the international trade environment has shrunk in recent years, the export of shoes industry that meets the needs of overseas consumers is still eye-catching.

At present, a number of Dongguan shoe enterprises and shoe materials enterprises are exhibiting in the form of "industrial clusters", hoping to further expand overseas business opportunities.

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< p > "shoe enterprises in recent years have been hit by two heads. Foreign trade orders have been reduced, and domestic market competition has been excessive.

In addition, the RMB exchange rate, raw material prices and labor costs continue to rise, so the shoe business is not easy to do.

Wang Zhuoliang, Executive Deputy Secretary General of Dongguan leather and Footwear Association, told reporters yesterday that some of the enterprises around him had been shut down because of bad market conditions, but the collapse was only an individual phenomenon and did not become a trend.

After all, this product has the characteristics of meeting the needs of people's daily wear, and the confidence of the enterprise is very strong.

Especially since the end of last year, the export situation of shoes in Dongguan has changed significantly.

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< p > statistics show that in the first quarter of this year, Dongguan's foreign trade imports and exports amounted to US $32 billion 780 million, an increase of 6.8% over the same period, of which exports were US $19 billion 340 million, an increase of 9.1% over the same period last year, an increase of about two percentage points over the same period last year.

In the export category of industrial products, the export of footwear products in Dongguan is also noteworthy.

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< p > Wang Zhuoliang said that in the face of increasingly complex international trade situation, there have also been some positive changes in Dongguan shoe enterprises. Many of them have taken the initiative to pay attention to the trend of international market, and have adjusted their export strategies in a timely manner on the basis of consolidating the old American and European customers, thus increasing the customer development in emerging markets such as Japan, Southeast Asia and Africa.

In October last year, the Dongguan leather and Footwear Association also organized more than 20 shoe factories to set up an internal marketing platform in Houjie Town in the form of "factory stores" to help enterprises expand their domestic market on their own brands.

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