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Clothing Industry Wireless Website Looting Serious Brand Protection
< p > recently, the reporter learned from the Internet Intellectual Property Center of the China Association of electronic commerce. The survey report of the famous enterprise brand repetition rate released by the center (hereinafter referred to as the "report") shows that the industry with "a" _blank "href=" http://www.91se91.com/ "> dress" /a "industry has achieved the highest repetition rate of domestic brands with 83%" brand repetition rate ". Echoing this, the apparel industry has also become the most competitive area of Internet web resources competition. < /p >
< p > clothing industry's online brand protection is worrying. < /p >
< p > reporter found through the general website system query of the client search client, although the Qipai group registered the "seven cards" general website, but the relevant general websites like "Qipai group" and "Qipai men's clothing" were not registered, and the wireless websites such as "Qipai", "Qipai group" and "Qipai menswear" were also taken away by others. The "Qipai" wireless website was even grabbed for ten years. < /p >
< p > reporter in-depth investigation found that in the apparel industry, the overwhelming majority of well-known clothing enterprises brand collectives face "brand duplication" and "brand Shanzhai" industry problems, and there is a serious lack of awareness of network brand protection in the whole industry. Due to the uniqueness and scarcity of Web site resources, only one brand can duplicate the website resources of the brand. Take the "oasis" as an example, 121 companies that have legitimate "oasis" brands have the right to apply for the registration of "oasis" general website and wireless website and use it online. Once one of them takes the lead in applying for the general website and wireless address of oasis, other enterprises will lose the right to use the website. < /p >
< p > expert protection, whole network protection < /p >
< p > in view of this situation, Hu Gang, a well-known Internet lawyer, said that Internet and mobile Internet resources such as domain names, general web sites and wireless URLs are like "trademarks" in cyberspace. They are not only brand assets that enterprises can not copy, but also have huge commercial value and advertising effect. As a result, some large enterprises usually adopt defensive brand protection strategy, that is, products that have not been listed have been registered, and the protection of products has not been well known. In addition to preemptive registration of this killer, in the implementation of the wireless web site and general web site registration protection, enterprises should also master some skills, the use of "peripheral registration" way. < /p >
< p > experts believe that in order to sell Internet cheaters, enterprises should protect trademarks, domain names, general web addresses and wireless web sites, including company names, product names, business leaders, customer service numbers, industry vocabulary, and so on. < /p >
< p > clothing industry's online brand protection is worrying. < /p >
< p > reporter found through the general website system query of the client search client, although the Qipai group registered the "seven cards" general website, but the relevant general websites like "Qipai group" and "Qipai men's clothing" were not registered, and the wireless websites such as "Qipai", "Qipai group" and "Qipai menswear" were also taken away by others. The "Qipai" wireless website was even grabbed for ten years. < /p >
< p > reporter in-depth investigation found that in the apparel industry, the overwhelming majority of well-known clothing enterprises brand collectives face "brand duplication" and "brand Shanzhai" industry problems, and there is a serious lack of awareness of network brand protection in the whole industry. Due to the uniqueness and scarcity of Web site resources, only one brand can duplicate the website resources of the brand. Take the "oasis" as an example, 121 companies that have legitimate "oasis" brands have the right to apply for the registration of "oasis" general website and wireless website and use it online. Once one of them takes the lead in applying for the general website and wireless address of oasis, other enterprises will lose the right to use the website. < /p >
< p > expert protection, whole network protection < /p >
< p > in view of this situation, Hu Gang, a well-known Internet lawyer, said that Internet and mobile Internet resources such as domain names, general web sites and wireless URLs are like "trademarks" in cyberspace. They are not only brand assets that enterprises can not copy, but also have huge commercial value and advertising effect. As a result, some large enterprises usually adopt defensive brand protection strategy, that is, products that have not been listed have been registered, and the protection of products has not been well known. In addition to preemptive registration of this killer, in the implementation of the wireless web site and general web site registration protection, enterprises should also master some skills, the use of "peripheral registration" way. < /p >
< p > experts believe that in order to sell Internet cheaters, enterprises should protect trademarks, domain names, general web addresses and wireless web sites, including company names, product names, business leaders, customer service numbers, industry vocabulary, and so on. < /p >
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