Issey Miyake Brand Story

Country: Japan

Age of creation: 1970

Product categories: Ladies trousers, ladies fashion shoes, sweaters, men's perfume, shirts, skirts.

Founder: Issey Miyake

Company headquarters: Issey Miyake 5, Place des Vosges 75004 Paris

Official website:

Brand history:

Mr. Issey Miyake, founder of Lssey Miyake, founded the Lssey Miyake design office in Tokyo in 1970. After that, Lssey Miyake international company, jewelry company, European company, and American company have been established.

Lssey Miyake is a great master of art. His fashion is very creative, and it is simple, basic and modern.

Lssey Miyake seems to have been independent of European and American high fashion. His design ideas can almost compete with the Western clothing design industry. It is a new design style that represents the new direction of the future.

Lssey Miyake's design extends directly to the field of fabric design.

He has applied modern technology and traditional philosophy to create unique and incredible fabrics and costumes, which are known as "fabric magicians".

Before designing and making Lssey Miyake, he always keeps pace with cloth, wrapping it on his body, feeling it and understanding it. He said, "I always keep my eyes closed and wait until the fabric tells me what to do."

Lssey Miyake's demand for cloth is almost harsh, so it is common for cloth makers to do hundreds of processing and improvement themselves.

So the cloth he designs is always unexpected and has a magical effect.

For example, the traditional quilted cotton cloth is unique and magical in Lssey Miyake. He prefers the Japanese weave, crepe and non-woven fabrics made of straw.

I like black, gray, dark tones and Indian's warp dyeing.

The obscure tone used by Lssey Miyake is full of strong oriental sentiment.

He likes to change the shape effect by using the spliced fabric of large color blocks, which strengthens the integrity of the individual as a wearer and makes his design striking and distinctive.

Lssey Miyake is good at Cubism, and its costumes are reminiscent of Japanese traditional costumes. But these forms of clothing are never seen again in Japan.

Lssey Miyake's clothing has no commercial atmosphere, and some are full of dreamy creation. Its customers are the upper class and the upper class in the East and West.

Three Pleats Please is the most direct impression of the general public on Lssey Miyake brand.

Lssey Miyake has been fond of wrinkles for years, and constantly experimentation and development of its materials. In his design studio, four walls are covered with his trial products - all kinds of creases.

As early as the early 80s, Lssey Miyake launched a series of fashions with the theme of "three homes" as its theme, and entered the Paris fashion stage.

Before and after 1992, he unveiled his wrinkle series fashion.

At the invitation of Lssey Miyake, an artist painted the famous work of Angell, the classic painter, in the long skirt.

This skirt is made of polyester polyester fabric with wrinkles.

Another famous Lssey Miyake wrinkle fashion is a three color long skirt. The skirt looks like a folded paper lantern.

If the body movements of the model are casual, the clothes will also show dynamic wrinkles.

Lssey Miyake is thinking about humanity in its own design.

He thought that what people needed was clothes that could be worn at any time, easy to travel, well maintained, and comfortable and comfortable, rather than all day long maintenance and dry cleaning clothes.

Therefore, the wrinkle fabric designed by Lssey Miyake can be rolled into a bunch at random. It needs no dry cleaning and ironing. When it is opened, it is still smooth.

This is a revolutionary event on the fabric.

With its unique wrinkled fabrics, Lssey Miyake has gained a foothold in the Paris fashion world with brilliant talents.

According to different needs, he designed three kinds of wrinkle fabrics: simple, light, easy to maintain and iron free.

Three the fold is not only an ornamental art, nor is it confined to convenience.

He fully considered the shape and movement characteristics of the human body.

When the machine folds, he adjusts the cut and fold directly according to the human body curve or modeling needs.

When Lssey Miyake's wrinkle clothing is placed flat, it looks like a sculpture, showing a solid geometric pattern. It fits the body curve and motion rhythm.

This Oriental mysticism, which is completely opposite to western aesthetics and traditional clothing tradition, suddenly drove Parisians mad.

Lssey Miyake has won numerous awards such as the Japanese Fashion Editor Club Award and Manich Fashion Awards.

His fashion is very creative, and it is simple, basic and modern.

Today, Lssey Miyake is owned by the famous Japanese luxury group Shiseido (Sheseido).