The Profit Mode Hinders The Development Of Teenagers' Clothing Brand.

In order to find teenage clothes brand The reason why the market is blank is that Lv Zhiyong, general manager of the senior director and Vice-President of Parker land limited liability company, who has been honing for many years in the children's wear industry, has a deep understanding of the children's clothing market. He also has a clear understanding of the current situation of teenage clothing market.

Lv Zhiyong believes that the brand clothing market occupied by the young people is also what we usually call the big children's clothing market, which is mainly consumers of primary school age. Although the children of this age group are quite tall, their psychological age is relatively small, which is the main consumer of the children's market. Children in this age group and junior high school are more independent, and some have strong awareness of famous brands and stars. Therefore, some world-class sports brands and celebrities are Spokesman The leisure brands are their favorite brands.

For foreign youth brands, Lv Zhiyong believes that teenagers there will also buy clothes, but parents intervene less about their children's dress problems, so the market for teenage clothes is not as complex as domestic. If the clothing designed for teenagers is very fashionable, maybe teenagers can accept it, but can parents accept it? The domestic market has many differences and more complexity than abroad.

As for why there is no special brand clothing for teenage clothing, Lv Zhiyong believes that the key is the profit model. Because the cost of this section is very high, and the design demand is very difficult and the price is low, the profit margin is relatively narrow. Moreover, the market is small in capacity, and the market is not adequately supported. The demand for consumers is more complex and difficult to satisfy. All these factors are hindering. Teenage brand The birth.