Mu Lin Sen And Other Quanzhou Shoe Enterprises Compete For Outdoor Sports Market.

"When the 2010 wood Lin Shoes Co., Ltd. announced a high profile. outdoors When the sports market marches on, the "outdoor" competition of Shishi shoemaking has officially blown the bugle. At present, many brands under the jurisdiction of Quanzhou have joined the lively "arena competition". The near future, Quanzhou city footwear industry Ding Shuibo, President of the chamber of Commerce, said in an interview with relevant media.

According to the market research and analysis of the media, nowadays, with the continuous improvement of people's living standard, the way out of the city and returning to nature has become a trend of advocating green environmental protection, and the improvement of the quality of life has led to a vast outdoor leisure product market. Ding Shuibo said, Quanzhou shoe enterprises keen to explore the market demand, should be born sometimes. "The transformation of these shoe enterprises will bring some guiding role to the future transformation and development of Quanzhou footwear industry".

A few days ago, the director of market analysis of the wood Lun Sen Footwear Company Limited told reporters that in the past people's cognitive field of vision, casual shoes seemed to have some functional boundaries with the concept of outdoor sports. In people's imagination, casual shoes are casual shoes and outdoor shoes are outdoor shoes. But the outdoor sports shoes that integrate the elements of casual shoes seem to tell people that everything is innovating, including all kinds of established impression of outdoor casual shoes. "Outdoor sports are developing from a professional sport to a popular fashion lifestyle. Accordingly, outdoor sporting goods are no longer limited to professional use, but are more accepted by consumers of different ages, classes and occupations, especially in many cities where the white collar and high-income people have joined, which has led to the rapid development of outdoor sports brands."

According to industry experts, since the outdoor industry was established in 2000, outdoor products have been growing at an average annual rate of 48.9%, even exceeding the IT industry in the same period. Relevant forecasts show that China's "big outdoor" market is on the rise. The outdoor sports equipment market will grow at a rate of 50% per year, and the market will exceed 10 billion yuan.

It is based on the rising space of outdoor leisure shoes industry that Mu Linsen, a representative of Shishi brand shoes enterprise, is so high-profile to take the initiative to meet this change and open up the outdoor sports market. It is understood that only last year, Mu Linsen invested 50 million yuan in outdoor sports to start the market, invested 100 million yuan to expand the market, and plans to complete 200 terminal network construction.

Coincidentally, after Ji Mu Lin Sen, Jin Mai Wang, Zhuge DA and baseball players strengthened the competition for outdoor leisure shoes. A few days ago, information from market terminals said that since the first quarter of this year, the outdoor sports series of many sports brands in Quanzhou are being placed on the store shelves more.

"This year will be the key year for launching the brand project. The competition of outdoor shoes will become more and more intense. Comprehensive channel layout and terminal development will promote the overall upgrading of casual shoes." Jin Mai Wang shoe group manager Wu Huiyang told reporters.