Exploring The Current Situation Of Chinese Garment Factories Derived From The Name Of The People

In this TV play, because of poor management of the wind factory, the boss, Cai Cai, was forced to pledge the factory out in exchange for funds for crossing the bridge, thus falling into the trap of corrupt elements.

And this garment factory is also China now.

The epitome of "low capacity, backward technology and high capacity" is only a matter of struggling to avoid bankruptcy by relying solely on loans and government funding.

In the clothing industry, there are many "zombie clothing enterprises". Their products are low in value added and highly productive. They occupy a lot of valuable resources such as capital and land and consume a lot of social wealth.

At present, resolving the overcapacity dilemma has become an urgent task of ensuring growth and adjusting the structure.

On the one hand, it is a downturn in the market, on the one hand is increasingly stringent environmental protection policy requirements, textile and garment as the representative of the excess capacity industry how to survive and develop, has become every enterprise has to face the "life and death robbery".

The industry is very cold in winter.

The impact of enterprises is also huge.

Due to excess capacity, a large number of clothing backlog in the sales link, forming a huge inventory backlog.

According to statistics released by the National Bureau of statistics, in 2014, the total inventory at the end of the national clothing wholesale period was 61 billion 362 million yuan.

By the end of 2016, the total inventory had been raised to 80 billion 924 million yuan again.

Analysis of the industry, at present, the country's clothing inventory enough to supply 1 billion 300 million people a year to wear.

"High inventory is not an exaggeration."

Depending on the traditional franchise mode, only about 70% of the garments sold each quarter, and the remaining 30% are turned into a backlog.

Cracking strategies to launch brand factory stores, big data management, accurate production to digest inventory, well-known

Are exploring the establishment of "factory shop": in the three Xin Industrial Park, Eve and other brands opened "outlets" outside the processing plant, women's clothing was mostly sold for less than 100 yuan.

In the Xiaoshan women's wear Industrial Park, Jiangnan Buyi and other brands are promoted by 90 percent off, and Han Bo company has also introduced high-end export garments.

In the Xiasha Economic Development Zone, the investment of tricolour brand is about 7000000, the collection factory shop is launched, and YOUNGOR men's wear and XTEP children's wear brand are introduced. The attraction effect of the stock clothing is planned to stimulate the development of commercial real estate.

Internet big data technology has also begun to be applied to clothing sales.

Zhuo Shang tricolour brand is erecting "all channel marketing platform", linking the stock data of entity direct shop, Tmall shop, factory store and company, so as to realize the unified distribution on line and online.

Zhang Qiang, the manager in charge, told the Zhejiang online reporter: "we will control the clothing output to a minimum in the future and make up the production according to the market demand.

Let the entity store become the shopping experience center, the customer tries to wear satisfaction, may place the order on-line, sends the door directly.

Consumption upgrades forced enterprises to pform to "intelligent manufacturing".

To be or not to be is no longer a problem. How to land is the urgency of the moment.

For more information, please pay attention to the world clothing shoe and hat net information report.