International Venture Capital For The First Time In Chinese Women'S Shoes

Recently, fisherman fashion (Guangzhou) Co., Ltd., jointly invested by NAMC, a well-known venture capital company, has been registered.

It is reported that this is the first time venture capital capital has entered the Chinese women's shoes market.

Venture Investment is a customary and specific concept in China. In fact, venture capital is more appropriate.

The venture capital model was born in the 40s and 50s of last century, and contributed to the prosperity of the US economy after World War II.

And venture capital has only appeared in China for about ten years. It has been born into outstanding enterprises such as Baidu, Ctrip, Wuxi Suntech and Alibaba, making it the brightest star in the sky of China's economy.

NAMC (North American mogend capital) is a well-known venture capital fund in international investment circles.

He has successfully participated in the training of well-known enterprises in many fields, such as ZARA. He is keen on the high-tech fields such as new energy and bioengineering in the field of international venture capital. He pays close attention to packaging and listing of mature projects and pursuing short-term returns. In recent years, NAMC has paid more attention to the rapidly developing developing countries such as Brazil, India and China.

In the long run, we are more focused on the appearance of Venture Investment, devote ourselves to the manufacturing and brand cultivation of mass consumer goods, and promote and share the rapid growth of the economy and consumption of the so-called BRICs and VISTA five countries.

Although the branding process of Chinese women's shoes market is short, its explosive growth rate is noticeable.

According to AC Nielsen's survey, China has become the world's largest consumer market for women's shoes for 3 years in a row.

The total consumption in 2007 has reached 240 billion. By 2010, the total consumption of women's shoes will exceed 8 billion pairs. The total market volume is expected to be as high as 300 billion. These amazing data are enough to prove the huge commercial potential of the Chinese women's shoes market.

At the same time, the market of Chinese women's shoes brand is scattered now and does not have the overall norms, and enterprises generally lack the concept of long-term planning and brand marketing.

The middle class women, the mainstream consumer groups of Chinese women's shoes, are also forced to accept European and American brand culture and fashion values from Italy, France and Germany. Their deep consumption needs are suppressed and neglected. They need more footwear brands suitable for Chinese women.

Based on the current situation of Chinese women's shoes, NAMC joined the Jiangsu and Zhejiang consortia to work together to introduce the international advanced mass consumer brand operation concept and standardize scientific management experience, striving to tailor fishing songs for China's middle-class women as a professional fashion brand, and promote and share the golden development period of China's brand women's shoes industry.