Do Customers Pay For Entering The Store? 3 Reasons For Low Store Turnover Rate

　　 There are two common indicators in the basic business data of the store:

First, the number of customers entering the store is how many customers come in every day.

The two is the turnover rate, that is, how many customers in the customer group have actual purchase transactions.

These two data can analyze many problems. For example, when facing the customers who have already bought the transaction, they should study how to raise the unit price, how to carry out the collateral sales, and how to improve their repeat purchase rate.

For those who did not buy the deal, it should be the focus of the study. After all, the customer has entered the shop but has not bought it. This is bound to be a problem. For these unsold customers, we It can be divided into two situations:

One is not buying today, but it is possible to continue buying in the shop next time.

Another is an unsold customer who hinder more potential customers.

So why is there such a situation?

Ordinarily, since the customer has already entered the shop, it shows that there is a certain purchase intention in itself, or that it gives the store a chance to make a deal.

So what causes the customer to give up the purchase plan? Generally speaking, customers do not buy after entering the store, basically there are three main reasons:

　 1, vicious competition within the team.

Some shop assistants will be degrading by their personal performance problems and slander other salesmen who are competing with them. There will even be a competition for the same customer.

This behavior is very bad for the image of the shop itself, because the malicious competition among the shop assistants will not cause any impact on themselves, but in the minds of the customers, the shop itself is extremely unprofessional, not only does it not buy itself, but it may also drive the relatives and friends around to buy it.

2, fewer effective customers

First, explain what is called effective customers: effective customers refer to customers who can bring direct or indirect benefits to the business.

For example, the customers who directly purchased the products belong to the effective customers, and did not produce direct purchase behavior, but they did propaganda for the shops, and even some customers who bought through the publicity of the customers were also effective customers.

The low turnover rate is not only a superficial reason for the low number of customers who buy directly, but also because customers' interests and impressions are not brought to customers because of the introduction of shop assistants.

3, shopping guide learning ability is poor.

The learning ability of shopping guide here is poor, which refers to the fact that the guide's knowledge of products, mastery of skills, and ability to respond to unexpected situations are relatively poor. As a direct facing customer, guide buyers should learn to improve their abilities in an all-round way, so that customers can pay for their willingness to enjoy the service center.