How To Create A Good Shop Environment? How Does A Clothing Store Display More Texture?

Today Xiaobian saw a message in the background. The friend said that he could not do well when he read so many articles.

Xiaobian wanted to say, "Okay, life is still long." our office's female colleagues also said, after seeing many tutorials, I still couldn't get a ball head. Display is not something we can learn overnight. Let's do it slowly. Today, let's talk about something relaxing. It's very simple. Shopkeepers who want to have a good display can have a look.

In China, the exhibition industry is just beginning. Many people did not consider the merchandising plan before opening the shop.

Is this shop very common around us? How do you feel? When you see such a display, you will feel that the product is definitely cheaper because it does not express the texture of the goods at all, or perhaps the goods have no texture at all. But with the improvement of the economic level, people's demand for the quality of goods is getting higher and higher. Such shops may not work today.

Then what kind of products do you have for texture? The president put a group comparison, let's feel it.

You can compare carefully:

The shops with texture are temperate, and the quantity of goods is not large.

The shop with texture is magnanimous. What kind of products does it sell at a glance?

The shops with texture can withstand scrutiny. The leading roles and supporting roles on the table are carefully selected.

It is obvious that shops with texture can show the charm of the products perfectly, and we can be sure that the shops with obvious texture are more popular with customers. So how can we display and make the shops more textured?

One

Control the color and quantity of goods

As we said above, shops with texture are temperate, and once the quantity of goods is excessive, it will be crowded and cheap. If you want to create a sense of quantity display, that will not be linked to the forced case.

Last time, fans had to leave messages in the background. Such displays would waste a lot of space. Then the president wanted to ask, did you sell more? It's really good to put goods on the shelves crazily, hang clothes on the pole, and spread their greed naked in front of customers. Is that really good? Why not give customers more space to let them choose and compare themselves?

Controlled display is not only reflected in the quantity of merchandise, but also in the control of color. Generally speaking, the color of a display or a module should be controlled in about 3 kinds.

If your product is too much color, you should plan the color area according to the customers' flow. From the entrance to the store, the color will be from no color to excessive color, from shallow to deep.

Two

The simplest display is to let the merchandise stand well.

If you are a display of small white, then you can do the most basic thing is to let the goods stand in a good team, even if you do not know what skills, at least you should be able to arrange the goods neatly.

If it is a clothing store, at least put the tag of the clothes into the clothes, and can not be exposed; the clothes hanging must be ironed, not to show the wrinkled side; the roll of the trouser legs should be flattened; and then it can be divided into groups according to the color, even if you do not know what skills, so orderly arrangement is also very comfortable.

It is also important for the small goods to be placed in good order.

Three

Use proper atmosphere props.

What is the prop of atmosphere? It is a prop for setting up a display atmosphere, creating a perceptual space and causing customers' concern. Create a specific atmosphere, give customers an imaginary space - people in the emotional situation, is the easiest to pay.

Let me show you an example.

This is a women's clothing store owned by Denham, a high-end Cowboy brand from Holland. The overall style is very fresh and natural. How can we judge "fresh and natural"? Look at the pile of wood, copper mirrors, wooden speakers and long green trees on the ground. Without these props, it is just an ordinary women's clothing store. With these atmosphere props, it is a "fresh and natural" women's clothing store.

Use appropriate atmosphere props, that is, the atmosphere props used in shops should conform to the brand concept. Many beauty brands are mainly natural, and the atmosphere props are also in line with the concept of "pure nature", such as flowers, flowers, grass, fruits and vegetables.

Four

With the right lighting, get twice the result with half the effort.

To create a shop with texture, lighting is the top priority.

Let's think about whether there is such an experience. Some shops like to use cold white light. They are also very bright. Every time they see a bad mood, they want to go away quickly. This is because the cold white light color temperature is low, if the brightness is high, it will stimulate the eyeball, if the brightness is low, create a cold atmosphere, how to say it is uncomfortable.

It is suggested that you use warm white light, which is suitable for creating an atmosphere and customers are willing to stay in the shop. Lighting is very important to the atmosphere of the shop. It is also important to the merchandise.

Under the warm white light, it highlights the texture of products. Don't feel bad about the electricity bill. The money you spend on the lights will be doubled back to you.