How To Replenish Clothing Stores? What Are The Replenishment Skills?

To ensure that the clothing stores have targeted sales, apart from store decoration, display of goods, good salesmen, good financial management, VIP customer management. Ensuring the reasonable structure of goods and the abundance of goods are the most important. A shop that is well decorated, showcasing and attracting services is often embarrassed because it often does not have enough goods to support sales.

How to order and how to replenish goods has become a key point for clothing store operators to fully grasp.

　 First, the type of replenishment operation, when the clothing store is in its business state, the replenishment should be made to the head office to support sales because of the shortage of stock generated by sales. Generally speaking, there are several cases of replenishment.

1, normal sales Replenishment: replenish the shortage caused by the sale, ensure the goods are homogeneous. Regular replenishment is irregular. Replenishment should be made when there is a shortage of stocks. The quantity of replenishment is appropriate to ensure a slight surplus in sales. For example, the order of A goods (or first shipment) is as follows: S code 2, M code 4, L code 4, XL code 2, XXL code 1. After a few days' sale, there is no M code and XL code, and the quantity of replenishment can be determined by the first batch of shipments plus part of the quantity.

2. Prepare sales Replenishment: replenish the goods ahead of time for the coming peak sales period, so as to ensure sufficient supply of goods in the rush hour and support high sales. Generally speaking, sales peak has the following kinds: five, ten, one golden week, Christmas day, Valentine's day, new year and so on. The replenishment time will be about 10 days before the peak sales time. The quantity of replenishment should be reflected according to the sales reflect before, so as to ensure a week's sales.

3, regular replenishment: Generally speaking, every Saturday and Sunday are relatively good sales period. In order to ensure the attraction of goods to customers in these two days, regular replenishment and regular new products will be a good way. Regular replenishment also includes the meaning of new goods on a regular basis. According to the time of shipment from the head office to the store, replenishment can be regularly made to the head office to ensure that the replenishment of goods and new products can reach the store before every Friday and stimulate sales on Saturday and Sunday.

　　 Two, the quantity optimization of replenishment is in replenishment operation. The key is how to optimize the quantity of replenishment so that it can guarantee sales without causing excessive inventory.

The ratio between 1. yards: according to the sales statistics of a men's wear, the proportion of each code number is basically as follows: the code number is S M L XL XXL, the proportion is 1220.8 0.3 (according to the statistics of the brand self store, the specific proportion varies according to the region Lve Youcha) (the goods plus existing stock) = the expected sales items. In replenishment operations. It is estimated that the ratio of the number of goods sold can be allocated according to the ratio mentioned above.

2. control of the quantity of goods: the quantity of goods ordered is too large, and the turnover will be slow. If the order quantity is too small, it may lead to the shortage and the loss of sales. Then how much is the appropriate quantity of replenishment? By using the formula of replenishment quantity, we can give a reasonable suggestion. The number of days in the forecast sales day: the estimated daily daily sales volume: daily safety stock: to ensure that the quantity of stock in stock can be stocking: the quantity of current inventory can be sold in this replenishment formula, and the daily forecast usage and daily safety stock are two very important factors. Although reasonable suggestions can be made based on the scientific data formula of the past sales data, the two factors will be changed due to the market, climate, season, events and promotions. Therefore, replenishment personnel need to have keen market insight and rich experience, at the same time, maintain good communication with the buyers and staff, and make appropriate adjustments based on the suggested quantity of the replenishment formula to determine the quantity of order replenishment. Replenishment quantity = (order interval + number of days in transit) x (daily forecast usage + daily safety stock) - definition of elements in the availability inventory formula: order interval: average order frequency in transit days: order and arrival of goods.

3. deal with excessive inventory in time: store the quantity of goods in the store regularly, and find that when there is too much inventory, it should be dealt with in time. Develop appropriate promotional activities to digest inventory. Therefore, franchisees should regularly store the stock structure and inventory situation, and grasp the timing of sales.

　　 Three, the easy problems in replenishment operation:

1, the order number of the order meeting is not enough to support sales: the order number of the order meeting is far from enough to support the sales of the season. Resulting in difficulties in replenishment and long replenishment cycle, which seriously affect sales.

How to solve it: the order of the order will be as much as possible to meet the sales demand of more than 80% in the season. Take full account of the number of goods sold on the storefront (i.e. the number of sheets), the number of products, the proportion of goods, and the structure of goods (reducing the number of styles or quantities that are not suitable in the local area).

2, what code is missing when replenishing the goods: what is the code? This is a common operation of the replenishment of franchised stores, and 2 pieces of M code are needed to supplement 2 M codes to the company.

How to solve this problem: do a good job in sales statistics and analyze whether there is a longer sales period for goods. If it is, when replenishing goods, consider the addition of yards, plus the quantity that can meet the needs of a certain period of sale and the number of other codes. For example, the sales response of A (long sleeved sweater) is acceptable. According to the weather, it can buy at least 2 weeks. At present, stock is as follows: M code 0, L code 2, XL code 1. When replenishment, except for the M code added to the sales ratio, plus the estimated sales volume within 2 weeks, the number of replenishment is as follows: M code 4, L code 2 and XL code 1.

3, do not reserve goods in transit time: goods from the company issued, there is freight time, in the replenishment operation, this time should be included.

How to solve: do a good job in sales analysis, replenish goods ahead of time. Calculate the good time and learn to replenish the goods at a fixed frequency.