Clothing Chain Stores Need To Play An Affinity Role.

1. clothing Good "face". The appearance of a shop seems to be the face of a person, that is, "shop is face". This is what customers rely on for a moment to judge a shop's general rule. Shop cover includes shop name, shop badge, signboard, exterior decoration, display window, plus color and lighting of storefront. Excellent first impressions are the links of customers. Therefore, merchants should make floors, ceilings, containers and windows without dust, and glass should be clean. At least one or two times a day, stand outside the shop and look at it from a customer's perspective. Can you give a good impression on your shop's general appearance?

2, shop doors closed to facilitate. The ability to enter and facilitate shops is thrive.

3, after customers enter the store, they should not "follow suit".

4, hope the generality of the guys. Fingers and clothing should be clean.

5, products should be accessible to customers and easy to access. That is, "the eye is easy to see, the hand is easy to carry". Goods on closed shelves make customers feel easy to pick.

6, all goods are marked on the price, not price. It is essential to set the right price at the root of intelligence that diligently collects the price expectations of customers and the prices of cooperative shops.

7, wholesalers and customers contact, the root of the matter is interpersonal contact. Do not speak familiar jargon with customers. You know, shopping places are also an exchange space.

8, the knowledge of commodities is directly proportional to the volume of sales. The consumer is not an expert, and needs your advice. To make the consumer familiar, you are helping him.

9. Reception customer When you are nervous, you can't have any hints of despair or unhappiness.

10, collect money and look for small change, clear up in front of you and find clean tickets for your host.

11. Thank you for your old customers. Old customers are the best customers. For shops, it means continuous progress. The US scholar Lei Qihan and cesai's research show that every 5% improvement in customer loyalty leads to a 25% increase in corporate profits.

12, multi purpose Idioms 。 Speech standards and intimacy can increase the charm of shopping malls (shops), attack affinity and bring good word of mouth.

Clothing marketing skills 13, put the initiative in the collection office, ask customers to purchase goods on demand.

14, regard festivals as a good opportunity for public relations. For example, the Double Ninth Festival offers preferential treatment to old people, and teachers' Day is a privilege to congratulate teachers.

15, never forget customers, will never be forgotten by customers. To regard customers as permanent gods, we should use some detailed actions or activities to move customers, so that customers will know that you are hypocrites and treat them as gods. Once God knows you can trust him, he will become your permanent customer.