How To Develop Effective Overall Sales Promotion Plan

< p > merchants must carry out the promotion and promotion of promotional activities when they are carrying out the "a href=" http://www.91se91.com/news/index_c.asp "promotional activities < /a >. As the pformation from" traders "to" traders ", promotional activities must also go out and welcome sales promotion, which is the abbreviation for promoting product sales.

From the point of view of marketing, sales promotion is a way of communicating information between enterprises and consumers through personnel and non personnel, triggering and stimulating consumer desire and interest, so that it can generate purchasing activities.

The essence of promotion plan is promotion benefit (lottery, gift, etc.) and the design of promotion benefit communication mode, and the distribution of promotion budget.

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< p > narrow promotion: refers to < a href= "http://www.91se91.com/news/index_c.asp" > Sales < /a > promotion, also known as business promotion.

This kind of sales promotion is a kind of sales promotion that all kinds of manufacturers and middleman often adopt, usually accompanied by the business activities of the enterprise.

The main body of narrow promotion involves three links and five aspects, namely, manufacturers, intermediaries, consumers, three links.

Manufacturers, manufacturers, promoters, middlemen, intermediaries, business people, consumers five aspects.

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< p > promotional activities are mainly in the following forms: Winning feedback, free trial compensation, exhibition, sales promotion, product in-depth experience.

Seemingly simple activities, from pre planning preparation to later operation, are very complex; not only need physical support, but also smart innovation.

The promotional skills are as follows: < /p >

< p > first, the skills to choose the form of promotion.

There are tens of thousands of sales promotions. It is not easy for businesses to find suitable forms suitable for their own time, suitable for this season, suitable for this season and suitable for this market.

Kangshifu chooses the form of reward feedback in the form of time, which is strong before summer, and can promote sales more effectively, more directly and faster.

The experience of choosing a product with dog software shows that its biggest advantage is the product, and the product is not widely known. Therefore, through the experience of greenhouse cars, we gradually let more consumers experience products and enjoy products.

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< p > secondly, promotion is less than a href= "http://www.91se91.com/news/index_c.asp" > resource integration < /a > wisdom.

Kangshifu's feedback is not a simple offline activity. It integrates resources from advertising companies, media companies and production companies to carry out integrated marketing communications across the country.

The promotion of mobile phones is definitely a series of activities, not just an activity. It needs to integrate various resources, and needs online and offline interaction to achieve the best sales promotion effect.

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< p > again, the wisdom of promotional activities.

The landing of a series of activities requires comprehensive planning in the early stage, and requires detailed division of labor.

There are also how to dig out the highlights of activities and how to maximize them. It is not only executive power but also creativity.

Such as mobile phone promotion site, throwing jellyfish to the air, romantic, lovely, and the promotion atmosphere of mobile phone echo each other.

For example, the dressing of yogurt promoters is the same as that of the product packaging. The clothes are quite neat and sensual.

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< p > generally speaking, promotion is a kind of sales method commonly used in terminal sales. The promotion and dissemination form of single store can be carried out through parade, DM distribution, event speculation, membership discount and network hype.

In the promotion and dissemination of monomer stores, we should pay attention to the following two aspects: < /p >

< p > < strong > 1, promotion weight is critical. < /strong > < /p >

< p > unlike the special brand in the shopping mall, there are many shops that do not have high reputation, so the formulation of promotional activities should be attractive. Some promotional activities aim at promoting the overall sales volume of a store through the promotion of a product. In this case, we must do a good job in the sales of promotional products and best-selling products, so as to enhance the unit price of customers.

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< p > < strong > 2, and doing business circle atmosphere < /strong > /p >

In addition to regular customer communication, sales promotion activities in P must also do well in the atmosphere of the business circle and the influence of manufacturing activities in the business circle, so as to maximize the attraction of passenger flow to stores.

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