Analysis Of Three Moves To Promote Children'S Clothing Promotion

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > promotional activities < /a > clear purpose < /strong > /p >

< p > how is the present situation of the children's clothing joining the brand in the market? What is the purpose of carrying out this activity? Is it to deal with inventory? Is it to increase sales? Is it to attack competitors? Is it a new product listing or a brand recognition and reputation? Only when the purpose is clear can the activity be targeted.

What needs to be emphasized here is that the differentiation between Chinese children's clothing brands is not so obvious as that of adult clothes. Therefore, before implementing the activities, we must find out the difference between the competitors and the brand, even if it is subtle, and finally strive to make the brand's advantages stand out.

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< p > < strong > object of promotion is determined < /strong > < /p >.

< p > this activity is aimed at all children, parents, or a certain class of children and parents in the a href= "http://www.91se91.com/news/index_c.asp" > target market < /a >. What is the scope of activities control? What are the main goals of promotions? Who are the secondary goals of promotion? Mainly to attract parents to buy or attract children to buy. (here we need to note that although children's consumption will eventually be realized through parental purchase, the focus of the two concerns is very different from time to time) the correctness of these choices will directly affect the final effect of promotion.

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< p > < strong > the theme of promotion promotion is < /strong > < /p >.

< p > children's wear > a href= "http://www.91se91.com/news/index_c.asp" > dress to join < /a > in this part, mainly solve two problems: confirm the theme of activities and theme of packaging activities.

Is it price reduction? Price discounts? Gifts? Raffle? Coupons? Service promotions? Demo promotion? Consumer credit? Or other promotional tools? What kind of promotional tools and promotional themes should be chosen, taking into account the goals, conditions and circumstances of the event, and the cost and cost of promotion.

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< p > children's clothing and accessories have to identify the theme as much as possible and "make the banner of tiger skin" as artistically as possible, dilute the commercial purpose of sales promotion, make activities closer to consumers, and even more impress consumers.

Generally speaking, children's clothing is faced with a dual consumption group, such as parents and children. Therefore, for parents, the theme of "environmental protection, health care and intelligence" can be highlighted to a large extent, and for children who are a direct consumer, they are interested in the theme of "fun and Fantasy".

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< p > baby dress is worthy of attention. This part is the core part of the promotion program. We should strive to innovate, make the activity with shock and exclusiveness, let people really willing to buy your children's clothing products, at least remember your brand characteristics.

In addition to the above points, you must combine reality with innovation so that you will be more rigorous and less risky.

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In the promotion of P, although merchants aim at increasing turnover, the store must know that this activity can achieve much more than that.

If we can take this kind of mood to do promotional activities and serve every customer wholeheartedly, then we can say that this promotional campaign has really been successful.

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