Fashion Promotion, Style, Festival Promotion Potential Unlimited

　　 Festival Promotion It was originally a sharp weapon favored by many businesses, but now many operators of clothing shops regard it as "chicken ribs". They are not willing to promote sales, but they feel no new ideas. They are very cheery, looking at others red, but they are cold and cheerless.

The price war of clothing brands in big cities keeps going. During the Spring Festival, the low discount has already made consumers numb, and the brand stores of small cities are still in a state of fashion even without discount. This shows that the Spring Festival Promotion, the price war's lethality is getting weaker and weaker.

Miss Ma, a salesperson in a large shopping mall in the urban area, thinks that in every big holiday in the mall, the promotion activities of all the big businesses are everywhere. The temptation of price to consumers is getting smaller and smaller. At this time, putting in larger manpower and material resources to promote sales is definitely not worth the candle. Moreover, even if there is no promotion, the sales volume will increase.

Therefore, it is better to go against the opposite direction and carry out the reverse thinking of "big holiday promotion and small holiday promotion". Mass promotion The limited manpower and material resources should be applied to reality.

According to a well-known brand surnamed Li surnamed, at present, according to the price of clothing, the end of season clearance can basically maintain the cost line. Therefore, the promotion of Spring Festival war is more important for middlemen to return the funds to purchase new products in the coming year. As a result, the sales promotion efforts of various businesses are larger than that of one family, and many businesses are selling ultra-low discount banners to attract customers.

Marketers believe that holiday promotion is important, but to grasp a problem, the time can not be too long, and the intensity of sales promotion can not be too big. Promotion should be aimed at consumers rather than channels, promotion in terminal instead of circulation market.

To study festivals Consumption psychology Behavior, holiday market's real needs and every product culture, make effective travel, holiday features, product mix to adapt to holiday marketing, another way to seize the opportunity, this is the smooth opening of the festival market access, and quickly seize the basic position of the holiday market. In order to develop and cultivate new consumption demand, we should desalt the price utility, enhance the communication and interaction between consumers and businesses, and create a happy and happy Spring Festival without losing a harmonious and harmonious consumption environment.

The era of shouting and selling is gone. The best way is to melt sales in activities and entertainment, combine some public relations activities, accumulate brand and enhance brand image.