Chanel'S "Iron Ranking" Has Been Rewritten For Cheap Luxury Goods.

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< p > > now a href= "http://sjfzxm.com/news/index_c.asp" > luxury goods < /a > environment is no longer the same as before. The global perfume market is also changing.

Recently, Chanel No. 5, which has been sitting on the world sales champion, has dropped out of the top three for the first time, instead of a young and cheap rookie.

At the same time, the EU wants to restrict the use of some perfume materials, and some famous brands have also been questioned.

A big change in perfume market is coming.

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< p > < strong > cheap luxury luxury "iron ranking" was rewritten < /strong > < /p >.

< p > a few days ago, the French economic magazine < < a href= > http://sjfzxm.com/news/index_c.asp > > Challenges > /a released the purchase rate of the global cosmetics perfume market in 2013.

According to the survey, Dior's real perfume sales have reached its peak, and Guerlain's black skirt has become a black horse. It has successfully surpassed a href= "http://sjfzxm.com/news/index_c.asp" > Chanel < /a > 5, and has jumped to the third place in the sales volume list.

Its sales increased by 25% compared with the same period last year.

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< p > it is understood that the success of Guerlain's black skirt successfully broke through is not accidental. The price of the people is obviously a good weapon for the success of the little black dress.

The price of a small black skirt is 50 milliliters, 730 yuan, which is obviously much cheaper than the price of thousands of other famous perfume.

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< p > Guerlain global CEO Laurent Boillot said that compared with the high-end of a href= http://sjfzxm.com/news/index_c.asp, Guerlain brand perfume is obviously approachable.

There are many consumers who used to think that Guerlain was hard to get close to and could not climb.

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< p > under the current market environment, the international brand is obviously encountering cold current.

The market is shrinking, profits are falling, and bad news is coming in one after another.

Industry experts said that after 20 years of single profit development, the luxury industry began to emerge from the bubble era.

Most investors are also aware of the need for both high and low end to go hand in hand.

Some so-called "low-end luxury brands" also have the chance to create sales myths.

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< p > in the view of Zhou Ting, Dean of the Institute of wealth and quality, "the rapid development of low-end < a href=" http://sjfzxm.com/news/index_c.asp > luxury brand < /a > has benefited from its noble quality, scarcity and relatively low price.

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< p > < strong > $9 billion per year, the value of fragrance is becoming a profitable weapon < /strong > < /p >

< p > in the field of make-up, perfume has always been the most eye-catching.

In the United States and Europe, the perfume industry can create at least 4 billion or even 9 billion dollars of market value every year.

Before that, LV and GUCCI, the industry leaders, handed in their pcripts on the decline in their earnings.

In the face of low performance earnings, luxury brands are gloomy.

However, relative to the fall of a single brand, the financial statements of the groups can still be slightly red.

Among them, the single riding Savior is called the "profit cow" perfume business.

Zhou Ting said that if you want to do a large area of the brand promotion, fragrance business is a very good means.

After the opening of brand awareness, increasing the flavor products to expand profits has become a magic weapon for a large number of luxury brands to significantly enhance their performance.

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< p > perfume market has naturally become the meat and potatoes of everyone's eyes.

Bentley, the world famous luxury car brand, has extended its tentacles to the perfume market after launching a new handbag series.

Prada's sub line brand Miu Miu will also launch its first fragrance in 2015 with Coty, the world's largest perfume company.

Looking at internationally renowned brand names, almost all the familiar luxury brands are almost without perfume.

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< p > it is reported that there are at least 300 new releases of perfume in the perfume market every year.

Luxury brands also speed up innovation, and Dior launched 30 fragrances in 20 years.

Whether it's fashion, jewelry or leather goods or accessories, a variety of perfumes have become an integral part of luxury brands.

Statistics show that the global perfume market is expected to reach US $45 billion 600 million in 2018.

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< p > < strong > less than 5% brands are hard to win. < /strong > < /p >

< p > reporters visited several cosmetic counters in several large shopping malls in the city and found that despite the existence of a large number of perfume brands on the market, overseas brands still dominated the perfume market in China.

Miss Chen, a Lancome counters clerk who has been selling perfume for nearly seven years, told the Beijing Commercial Daily that sales of perfume now account for about 10% of Lancome's total sales.

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< p > although the perfume industry has obvious income, compared with overseas, China's perfume market is far from mature.

According to the third party data, skin care products account for more than 60% of China's cosmetics market. Cosmetics make up nearly 30% of the total, while perfume only accounts for about 5%.

According to a survey, the biggest luxury items in China are cosmetics, perfume and personal care products. The Chinese spend 16 billion 900 million yuan on these three items.

However, in the face of the rich benefits of perfume in China, Miss Song, a foreign perfume brand agent, pointed out that many Chinese consumers do not have a clear understanding of perfume.

When buying perfume, I don't know how to choose.

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< p > experts say most domestic consumers do not use perfume regularly, and the perfume they buy will only be used when attending special occasions.

Moreover, perfume is still a relatively new thing for the Chinese market. Obviously, the Chinese perfume market is still in an initial stage of development.

"Perfume, as the exclusive product of the nobility, is now slowly becoming popular and accepted by consumers.

With the increasingly fierce competition in cosmetics and profits will become thinner, the Chinese perfume market will be able to achieve great success.

Experts said.

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