The Pressure Of Performance Appraisal Is Increasing.

< p > recently, reporters visited the luxury shopping centers such as friendship mall, Hisense Plaza, Friendship Plaza and so on. The vast majority of luxury monopoly counters were open, business was cold, and the number of salesmen at some exclusive counters exceeded the number of customers arriving in stores within a day.

According to the insiders, the continued downturn has forced the luxury goods to be put down. In the past month, commercial activities such as the sale of luxury items, the reception, the celebration, the reward meeting, the tasting club, the wedding jewelry show and other commercial activities have increased significantly, involving nearly 40% luxury brands. The aim is to change the attitude and take the initiative to attack, and then to activate the atmosphere to gather popularity and relieve the immediate pressure.

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< p > recently, at a luxury counter selling watches in Hisense Plaza, the reporter found 6 salesmen in the shop, two of whom were playing with mobile phones, while one was playing computer, and only three staff members were "welcome guests".

The reporter observed in the channel that there were more than 10 Luxury counters on sale, watches, leather goods, < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" on both sides of the whole channel. However, there were no more than 10 customers who entered the shop in two hours, and the more than 10 luxury stores only got around 10 passengers a morning, and the total number of employees employed by these stores exceeded 30.

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< p > in a luxury store selling watches, a salesperson said that the recent decline in passenger traffic is more obvious and the number of new customers is almost stagnant.

"I'll give you a business card. I suggest you join us in a special sale held on Saturday. We will have a discount sale to our members, and a new product will be released. There will be a dinner party to thank the customers in the evening."

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On the 7 day of May 1st P, the friendship mall organized three marketing activities, namely, "bright May, friendship", "a target=" _blank "href=" http:// www.91se91.com/ "shoes" /a "district famous products sale", "first spring and summer famous products to seventy percent off", involving luxury brand sales activities, including TOD "S brand charity charity fair," feedback "(May 4th May 4th); Friendship Shopping Mall leader card member purchases Dunhill brand merchandise to enjoy the full gift; Lancome, Sisley, Helena and other brand skin care gift boxes are on sale; Jaeger Le Coulter, Heuer," Bao "and other brand watch ladies brand watches new products start, full gift again. < p > reporter subsequently investigated and learned that the number of commercial promotion activities held by luxury brands in this city has increased significantly in recent years.

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In addition to more direct sales promotions, reporters found that some luxury brands launched a more humane and alluring marketing campaign. They played a variety of activities such as "emotional cards", holding banquets, cocktail parties, exhibitions, rewards meetings, thanks giving meetings, wedding jewelry shows and so on, and gathered people's atmosphere to create an atmosphere. P

Such as the "high-end VIP appreciation" event recently held by Hai Xin square, the luxury brands involved include Armani, Versace, Cartire, Gucci and so on.

The friendship boutique Plaza, which is separated from Hisense Plaza, held a grand annual celebration and promotional event around April 25th. Luxury brands such as Hermes have gathered popularity through holding new product launches, and invited famous movie stars to help.

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< p > a Nankai District marketing planning company analyst pointed out that since April, the sales promotion activities of luxury brands in this city have increased significantly, and the density of the shops has increased sharply.

Monitoring data show that the recent brand marketing activities accounted for nearly 40% of the city's luxury brands, which reflects the intensification of luxury competition.

In the first quarter of this year, influenced by the domestic business environment, luxury goods encountered an unprecedented cold current, from seller's market to buyer's market. Recently, luxury goods marketing activities are inevitable choices under the circumstances.

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