Fan CEO: How To Integrate The Development Of Mobile Internet With The Overall Brand Building Of Customers

The P fifth global mobile Internet Conference was held in Beijing National Convention Center on May 7th -8.

CEO, an Internet fast fashion brand, shows that the sales volume of mobile terminals has increased dramatically, from 10% last year to 20% now.

Frankly speaking, although this figure changes quite large, in fact, under the overwhelming trend of the mobile Internet, how to open up and innovate the mobile Internet is still in the exploratory stage, and the progress is not enough.

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< p > in addition, Chen said that the focus and exploration of all customers is how to integrate the development of mobile Internet with the overall brand building of customers. For example, social networking platform is a good attempt; and the traditional a target= "_blank" href= "http:// www.91se91.com/" > clothing /a industry and fashion industry. As a result of the gathering of many female users who love to buy and buy, they should pay more attention to the development of mobile terminals, and think about where they are combined with themselves.

Everyone will do this experiment, hoping to provide some attempts for the traditional clothing industry to see possible chemical reactions.

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< p > talk about the performance of customers in the mobile terminal. The old age is relatively low-key, correcting the claim that the sales of all customer mobile terminals occupy the whole 30% in the media reports some time ago.

He said, 30% this magnitude is too big, actually not so high, at peak time, 30% is so high, but on average, it is 20%.

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Less than P, Chen introduced that in the early 07 years of its establishment, all customers benefited from cheap Internet traffic and promotion fees and quickly built up a fast fashion brand with the help of PC Internet.

Under the current trend of mobile Internet, we need to think more about how to combine mobile terminals with the brand building of van customers.

What is worth sharing is that in 2011, customers launched a social marketing platform for customers. Nowadays, the user level of customers has reached 3 million 500 thousand. These users often use their tools to display their a target= "_blank" href= "http://www.91se91.com/" > clothes, /a and even make friends.

This has brought a new exploration direction to user interaction in the past, which has always been a sales oriented customer.

Chen said, "perhaps the integration of customers and people with mobile is the key point of integrating customers with brand building.

But how to push the follow-up, we need to give the team 1-2 months to think about it.

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Less than P, the focus of Chen's attention is the change brought by mobile Internet to traditional clothing industry.

In doing user research, fans found that clothing purchases were dominated by women who love to buy and buy. In the fashion group, women are extremely important.

The combination of mobile and clothing and fashion is especially interesting.

Chen introduced that during this time, customers had more contact with the traditional clothing industry. They had no time to pay attention to the relationship between clothing and mobile Internet. They were adjusting themselves to solve the inventory pressure since the second half of last year.

But everyone will pay close attention to it, and will do experiments with all customers, hoping to provide some attempts for the traditional clothing industry to see possible chemical reactions.

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< p > in addition, Chen made a clarification on the issue of platform for customers in recent days, pointing out that customers are private brands.

"All customers are concerned about their own brand building, but through the past year's thinking and adjustment, we have been clear about what we can do and what we can not do. In particular, we realize that for some special categories, we should set an open and cooperative attitude towards traditional clothing brands and traditional clothing industries.

All of this is not only sharing with the traditional clothing brands the existing thirty million purchase of customers, but also enriching the needs of brand building.

At the same time, it brings more products to customers.

Because we define the brand of VGC, that is, we should have the most fashionable style, the best price performance product and the best service. "/p".