Thinking Decides The Way Out, The Internal And External Environment Changes Greatly, And The Clothing Industry Is Trapped.

< p > April, warm spring, fountain.

Before the sculpture of the factory, the slogan "the way of thinking decides the way out and the idea decides the future" is in the eye.

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Huang Faan, general manager of Guangdong fan fan clothing company, who has just met with French businessmen, said in the courtyard of the factory: "this year, the French merchant has placed 800 thousand orders," a target= "_blank" href= "http://www.91se91.com/" > "clothes /a", about 80 million US dollars, which is basically the same as last year's orders.

They are our 13 year old customers. Basically, they come to the factory every year for routine inspection of social responsibility, quality system and production management.

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The "P" 113rd Guangzhou Fair was opened in the third phase of May 1st. As a labor intensive representative industry, "a target=" _blank "href=" http://www.91se91.com/ "> textile < /a > a target= '_blank" href= "http://www.91se91.com/" > clothing "" is the main power of the exhibition.

As in previous years, the company has ordered the trade fairs and entered the peak production period than the fan company. The relevant preparations for the purchaser's on-site inspection are also in place.

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< p > Huang Faan said that he founded in 1999 in Shenzhen than fan clothing, mainly produces mountaineering, skiing, sailing and other functional clothing.

In 2008, due to the presentiment that Shenzhen's industrial adjustment would affect the clothing manufacturing industry with low technology content, he decided to move the whole factory area to Boluo City, Huizhou, which was only a few minutes' drive from Dongguan and Shenzhen.

"Now the factory has more than 60000 square meters, it was bought at that time.

In the past, in Shenzhen Baoan District Gongming town rent factory, more than 40 thousand square meters every year to pay about 4800000 of the rent.

Huang Faan said.

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Under the guidance of Huang FA an, P walked into the lean sewing workshop of the factory.

At the first glance, hundreds of sewing machines in front of the workers lined up.

There is an automatic conveyor belt between the workshops and workstations in the lean workshop, tailoring, sewing and zipping.

Each worker is dedicated to one of the processes, and then conveyed to the next station automatically by the conveyor belt.

The electronic screen at the front end of the workshop shows targets such as target output, cumulative completion and rework rate. The whole scene is orderly and hot, and the work efficiency is also improved in the process link.

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< p > "buyers are increasingly fastidious about the quality of products, and the prices of orders are even more obvious."

Huang Faan said that in order to adapt to market changes and save costs, the company set up two lean workshops which were specially designed for mass production the year before, improving production efficiency.

Last year, we introduced a relatively precise computerized oil free direct drive sewing machine.

The advantage of this equipment is to avoid polluting the oil to the clothes, which will reduce the requirement for the buyer to rework.

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< p > in the numerous young faces of the sewing workshop, Lei Aixia looks older.

When the reporter came to her side of the workshop on the left side of the workshop, Lei Aixia was concentrating on sewing a zipper for a mountaineering garment, and her husband Wang Qiwu was the one who sat opposite her.

To their surprise, their 19 year old daughter was also a sewing machine worker in the same workshop.

The whole family lives in the 40 square meter "husband and wife room", and each person can earn about 3000 yuan per month.

"At least the whole family does not need to be separated from each other, so it is reassuring to work in the same place."

Lei Aixia said.

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< p > eliminating workers' worries can alleviate the phenomenon of "recruitment difficulty" during the Spring Festival rework to a certain extent.

"Factory workers are basically my hometown of Qianjiang people in Hubei.

In order to take care of the family needs, many workers went out to work in the south, and the husband and wife worked in the workshop. The old man was responsible for the sanitation of the factory. The children went to school in Huizhou, Guangdong, where the factory was located.

Huang Faan said.

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< p > in the face of changes in the economic environment at home and abroad, the company has made positive responses from recruitment, management and technology.

But referring to the existing plight of the development of China's garment manufacturing industry, Huang Faan still has a lot of bitterness: "in recent years, orders are still dominated by old customers, and it is becoming more and more difficult to open up new markets.

Last year's orders decreased by 40% year-on-year. At present, this year is basically the same as last year, but the outlook for orders is still hard to say.

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< p > "less orders, lower prices and less profits" are the inevitable pains of Chinese garment manufacturing in the process of gradient pfer of world industry.

In 2012, it has been regarded as the limit for enterprises to bear the pressure of rising costs. If new negative impacts are encountered, enterprises may choose to stop working. "

Huang said, helplessly.

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< p > but in Huang FA an, the advantages of "made in China" still exist.

In the product exhibition room, Huang Faan pointed to a women's white mountaineering dress. Vietnam and other Southeast Asian countries still do not have the ability to produce such high-end clothing. Shipments speed, product quality and market prices are generally not up to "made in China", and the impact on China's foreign trade market can only be confined to low-end products.

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< p > however, the motive force of "Chinese creation" pformation is also insufficient, which is mainly reflected in the fact that the independent R & D capability of enterprises is not strong.

In the production scheduling room at the end of the workshop, the reporter saw a technician drawing the drawings on the computer.

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< p > Nie Youhai, director of Technology Department, admitted that the company has no original costume design at present, and more is designed according to the drawings provided by buyers.

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< p > "is not to deny the brand and expand the domestic market.

But for small businesses like me, it's not the right time.

This requires too much cost and great risk. "

Huang Faan has his own reasons for insisting on the traditional industrial mode.

He believes that what is needed in China's manufacturing industry is to control the pricing power of the products through the self extension of the industrial chain.

Huang Faan said that at present, the industry chain has been extended in the field of raw materials procurement, such as spinning, chemical fiber and so on, and the profit space can be increased by 10%.

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