Suning.Com Launched A "Youth Storm" Swept Across The Electricity Industry.

< p > in the past month, a "youth storm" triggered by suning.com swept through the electricity supplier industry and the whole Internet. From the youth declaration of suning.com launched by Li Bin, executive vice president of suning.com, the youth trilogy of "youth password", "green spring storm" and "youth dream" were launched continuously, which once aroused widespread concern of the media, the electricity supplier industry, netizens and consumers.

When many people think this storm is going to be over, it is just beginning.

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< p > < strong > suning.com's youth image has been recognized in April. < /strong > /p >

In April, P launched suning.com's brand campaign with "Youth" as its theme.

Li Bin, the executive vice president of suning.com, launched a "youth declaration" that blew the horn of youth. Suning.com formally stepped out the pace of "Youth" brand activities in April.

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On the online promotion campaign, suning.com launched the promotional activities of "youth password", "youth storm" and "youth dream", which played a brilliant youth trilogy. Among them, the 418 "0 yuan purchase" promoted by the theme of "youth storm" was a good sales growth achievement.

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On the one hand, suning.com has launched the "youth body" creative activities on Sina Sina's official micro scale, which has aroused the active participation of many netizens, and the "youthful style" has been popular in the Internet and has established a hot topic on the Internet.

At the beginning of the release of "Youth", the "Youth" drama group held a "seven city linkage" Youth "star meeting" campaign to provide fans with face to face communication opportunities.

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< p > during the Ya'an earthquake, suning.com Sina micro-blog also responded quickly and opened the "micro-blog search" channel.

Taking advantage of its millions of fans' attention, play the advantage of media, pmit positive energy through micro-blog, and provide a fast spreading platform for netizens who are looking for relatives who are separated from the disaster area.

While giving donations, suning.com made full use of its logistics advantages to deliver the supplies of drinking water, food, flashlight, tents, raincoats and so on to the disaster area in Lushan for the first time.

After the disaster, suning.com also first reached a consensus with the "Youth" drama group, opened the thematic page on the front page, made the love auction of the costumes, donated the proceeds from the auction to the disaster area, and showed the responsibility and responsibility of a young suning.com.

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< p > from the "youth Trilogy" to "youth body" creation, from the "Youth" star meeting to the love auction of the Ya'an earthquake, every step of suning.com has gained widespread attention and active participation from netizens and consumers, and has also been recognized by the industry.

Some commentaries say that after the Ya'an earthquake, suning.com launched a series of charity activities, which radiated positive energy to the society, and added many points to its "Youth" and "vitality" brand image.

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< p > < strong > May youth continues to interpret more brand meaning < /strong > /p >

< p > it is understood that as a continuation of the activity of "youth storm" in April, suning.com combined with the current "Youth" movie, and began the "GO youth recall" youth special activity from the end of April.

In addition, the second batch of "love auction love youth" "Youth" movie starring costume costumes auction activities are also booming.

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< p > it is learnt that in May, suning.com launched a series of marketing activities around the theme of "youth easy to buy May force attack", continuing to play the main role of youth card and experience card, and meticulous cultivation in commodity operation and service experience.

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< p > reporter learned from suning.com that in view of the brand positioning of "Youth", suning.com launched its brand activity in May, "the strongest 8 points per day, 0 yuan per day," and implemented the "daily low price" activities to every day.

Suning.com stakeholders stressed that "the strongest eight points" is not a simple low price promotion, but a consumer based shopping habit that young consumers like to spend at night, especially a long-term and continuous marketing campaign that meets the needs of young consumers online shopping.

In addition, in view of 3C, beauty makeup, a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" and other young and fashionable goods, in May, suning.com launched a number of preferential activities such as "exploding money everyday, breaking down the bottom price", "holding 50 percent off, reducing the price by 100 thousand", "50 percent off famous products, and no single daily".

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< p > it is also known that in May, Suning red children will celebrate the 9th anniversary anniversary. Apart from the large scale commodity profits, Su Ninghong's children will also exert their influence on the industry, unite a number of famous maternal and infant brands, and create a safety alliance for mother and child products, so as to ensure that all the commodities sold are genuine products.

In addition, during the period from May 11th to May 26th, Su Ninghong's children, combined with the brand activity of "million pregnant mothers", will be held in 15 cities such as Beijing, Shanghai, Shenyang, Tianjin, Hangzhou, Wuhan, Chengdu, Nanjing, Guangzhou, Xi'an, Xi'an, Xi'an, Shijiazhuang, Qi, and so on to hold the "love in May, pregnant China" fetal education concert, calling on the whole society to pay more attention to the health of pregnant mothers and babies.

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< p > industry analysis pointed out that from brand to marketing, from online to offline, suning.com will play the theme of "Youth".

In the face of young consumer groups, suning.com played a good "youth card".

Compared with other brands, only through the topic of "Youth", suning.com has gone further and more firmly on the road of youth brand.

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