361 Yuan Big Money Research And Development Children'S Wear Children'S Shoes Heavy Attack

A few days ago, 361 degrees carried 6 series of children's clothing and 5 series of children's shoes in a high-profile appearance at the China International Clothing Fair (CHIC), showing the 361 degree children's clothing brand to the industry and the intention partners.

According to relevant personages, 361 degrees will join hands with the vast number of distributors and partners in the next 2 years and continue to expand the market. The number of sales terminals will also increase geometrically, and the number of national stores and distribution shops will increase to thousands of families, so that the development of the 361 degree children's clothing market will be bright and become the real leading brand in the field of Chinese sports children's wear.

According to the survey, since 2000, the growth rate of China's infant industry has reached 30%, far higher than the growth rate of GDP9% in the same period.

The family structure of "4 + 2 + 1" has also become the mainstream of the society, and children's status in the family and society is constantly improving. Children's consumption far exceeds the growth rate and growth potential of the adult consumer market.

According to the data, more than 300 million of children under 16 years of age in China, the proportion of urban children spending more than 33% of the total household expenditure has accounted for 90% of the total number of households. The consumption demand of urban residents for children's clothing is about 800 million per year, with an annual growth rate of 26.5%. In the future, it will maintain an annual growth rate of 8% or so.

The consumer market for children under 6 years of age is expected to reach 1 trillion yuan by 2010.

This shows that the ability of Chinese children to consume zero income is enormous.

With the increasingly fierce competition in the domestic market and the shrinking living space of various industries, how can enterprises sit idly by and ignore the profitable market?

Food, toys, books...

All kinds of products are full of children's consumption market at a time, and many shoe companies are also moving to the market in the situation of gradually saturated shoe market. From the adult shoes field to the children's shoes field, they are salivating.

At the same time, the prosperity of children's consumer market has also made some foreign brands attack heavily, which has brought impact and challenge to all industries.

It is learned that from the current market of children's shoes in China, about 70% are non brand competition, the 20% is imported brand children's shoes, and domestic brands are only 10%.

Therefore, for those shoe companies who want to have a foothold in the domestic children's shoes market, they can only build up a strong leading brand in the aspects of product design, market positioning, marketing channels and so on, so as to compete with foreign brands.

Throughout China's children's shoes industry, most domestic children's shoes enterprises are faced with problems such as lack of talents, backward design, poor quality and ambiguous positioning. This is the key to directly leading shoe enterprises to have strong competitiveness to occupy the market.

In order to get the affirmation and favor of the market consumers, the attributes of the products themselves are very important.

Whether from style design or dress feeling, shoes enterprises should develop products that can be recognized by children and can be enjoyed by children according to the market research situation. This requires footwear enterprises to complete with the help of powerful talent design team, advanced technology and excellent material technology, and constantly improve the added value of products by scientific and technological innovation, understand the children's preferences for colors and styles and so on, and apply the fashionable elements full of childish interest to attract and induce the desire of consumers.

Among them, shoes enterprises should take special consideration to design and produce products for children's growth characteristics, pay attention to the changes of children's feet along with the age, pay attention to the two aspects of safety and comfort design. In order to protect children's feet health, choose non-toxic harmless materials and pollution-free technology to produce diversified products, so as to create excellent brand of children's shoes.

At the same time, shoe companies should also find suitable market positioning for brand products.

In today's children's shoes industry, following the trend of imitation is prevalent. Serious homogenization has led to shoe enterprises losing their core competitiveness.

Therefore, if shoe companies want to impress the market consumers, they need to create and display distinctive brand images and personalities, make the correct positioning through analyzing the competitive situation, market environment and enterprise capabilities, distinguish them from other brands, so as to find the brand segmentation market, lock the target consumers of products, then invest funds and energy to implement the brand growth strategy.

In the establishment of sales channels, shoe enterprises should find a market that matches the overall planning, lay and improve terminal outlets, and gradually form a close marketing network, so as to enhance sales performance of brand products and increase profits of shoe companies through smooth sales channels.

Shoe companies should also flexibly apply marketing strategies, such as selecting children's mouthpiece, or co operating with children's films and TV personas, using the media to promote their emotional resonance with children, and stimulating product consumption. In addition, they should offer preferential policies and do good work so as to win the trust of their parents and further expand their popularity and reputation so as to establish a brand's favorable position in the market of children's shoes.

To sum up, the development of shoe enterprises in the market of children's shoes is not only good for children, but also a good marketing channel and a marketing strategy that can attract children and parents. The shoe companies only focus on every detail of children's growth, so as to point out the brand operation of children's shoes, so as to excavate wealth business opportunities in this huge potential market.