Chengdu Shoe Manufacturers Invites Forces To Invite World Class Shoe Exhibition Group

In early April, Fan Hong, deputy director of the Construction Management Committee of the Wuhou new town, who had just returned from the German exhibition, revealed that more than 2000 yuan of orders were collected, attracting customers from emerging markets such as Israel, and the acquisition of local shoe brands in Italy.

The cost of attending international exhibitions is high, but we must insist on it.

On the morning of March 13th, the Dusseldorf international shoes exhibition was like a stream of people.

Shen Ping, an assistant to the big business division of Chengdu, has made a clear target: signing the order.

In a decorated German business exhibition area, Shen Ping stopped. "The shoes on display are similar in style to our products."

He handed his details to the other side.

In the afternoon, the manager of German shoe enterprises paid a return visit to the company and set a date for the return of German shoe companies to Chengdu.

"The card's order of intent will be over 10 million yuan at the shoe show."

At the shoe exhibition, the Construction Management Committee of Chengdu Wuhou new town also made an intention with the Dusseldorf exhibition group. The group will hold a promotion conference in Chengdu in from April 26th to 27th, and will set up liaison office in Rong. It will lay the foundation for the entry of foreign first-class well-known footwear industry and luggage enterprises in Chengdu.

"Customers will get orders in second years after they know you in the first year."

As the "brain" Department of Chengdu shoe enterprises, Fan Hong, deputy director of the Construction Management Committee of Wuhou new town, said that although the cost of attending international exhibitions is high, we must stick to it.

It is understood that the CMC will also organize and guide footwear enterprises to participate in the emerging markets and international first-class footwear exhibitions in South Africa and Vietnam with the overall image of "China Women's shoes capital" and expand the export market and channels.

In addition, participating in international exhibitions has also opened up an eye for Chengdu shoe companies.

There is still a certain gap between "Chengdu made" and world-class brands.

Shen Pingren said.

Fan Hong said that in order to improve the international competitiveness of "Chengdu made" women's shoes, we will actively implement the "Introduction" strategy, including the introduction of well-known brands, enterprises and training schools at home and abroad.

At present, the MC has reached an agreement with the Italy Venice shoemaking Institute, and this year the college will be stationed in Chengdu.

"Once successful introduction, by providing professional, systematic skills training and business guidance, it will effectively enhance the overall quality and comprehensive management level of the footwear industry employees in Chengdu."

Do not put eggs in the same basket.

"We managed to survive the crisis of last year, thanks to the opening of 9 domestic outlets."

Zhang Liao, general manager of Chengdu orchid shoes industry Co., Ltd. has a lot of feelings.

As most of Chengdu's shoe enterprises export Russian and European and American markets, after the outbreak of the financial crisis, many enterprises that only sell abroad stop production or even go bankrupt.

In March 2009, orchid shoes industry first eaten crabs in Chengdu, and opened its own brand chain store.

At present, the company has 9 branches in Chengdu, with a total sales volume of more than ten million yuan a year.

Zhang Liao said that after so many years of shoe industry, he felt the risk of export and the low added value.

A year's "Chengdu experiment" has made the orchid footwear industry have the determination to continue to make big domestic sales.

"30 stores opened in Chengdu in 3 years."

A single export market is very risky for enterprises. This is not only a sense of anxiety for the orchid shoe industry.

In 2004, the footwear industry insisted on "walking on two legs". While undertaking foreign orders, it made bigger and stronger brands.

Seeing the successful experience of excellent enterprises, Wuhou New Town Construction Management Committee realized that the long-term development of Chengdu shoe enterprises still depends on domestic sales.

In this regard, there will be a series of measures this year to promote Chengdu shoe enterprises to expand their domestic market share.

Liu Bin, a staff member of the industrial operation center of the CMC, said that this year, the shoe companies will be organized to participate in the domestic professional exhibitions such as the Chongqing fair, the ninety-eighth China footwear leather goods fair and the Shanghai China Leather Exhibition.

At the same time, this year's China Women's shoes city international procurement festival will be combined with most shoe companies' annual order meeting and promotion conference for 8-9 months. It will strongly promote the brand of the Chinese women's shoes capital and attract domestic brands such as Guangzhou and Shenzhen to settle in Wuhou.

At the same time, the MC will promote the quality and standardization development of Wuhou direct selling shoes city, promote the construction of the Yanshikou Exhibition Center of the Chinese women's shoes city, continue to support the shoe enterprises to establish various forms of sales terminals and channels, and choose to help 3-4 famous brand shoe enterprises enter the famous shopping malls in Chengdu.