Fujian Shoe Enterprises Want To Share Billions Of Dollars In The World Cup Cake

Fujian enterprises are grinding the knife to the 4 year world cup on the competition of advertising resources. The world cup will ignite the flames of war in South Africa this year. Although the tournament has not started yet, people concerned have disclosed that during the world cup broadcast, Fujian enterprises may have hit hundreds of millions of dollars in advertising by CCTV.

Yesterday afternoon, CCTV, as the exclusive rights broadcaster of the mainland TV and new media in the world cup in South Africa, held the advertising resource presentation meeting of the world cup in Xiamen.

This is also the last stop of CCTV's advertising resources for the 2010 World Cup in South Africa. In April 2nd and April 6th, CCTV held a briefing session in Shanghai and Guangzhou.

He Haiming, deputy director of CCTV advertising department, said that during the world cup this year, the number of ads will not increase. It will strictly control the duration of pre competition, in and after matches, and strictly control the number of special advertising forms, such as titles and special features of columns and sections.

"For fans, this may be good news."

A well-known shoe manufacturer in Fujian said, but for those who want to advertise in CCTV, this is undoubtedly another advertising battle.

It is understood that the South Africa World Cup advertising product of CCTV is launched in 3 batches.

At present, enterprises such as XTEP and Jin Ju have shown interest in participating in competition.

The industry estimates that during the entire world cup in South Africa, the advertising invested by Fujian enterprises on CCTV may be more than billion yuan.