Color Elements Accelerate The Upgrading Of Chinese Youth Clothing Products

Nowadays,

According to international experience, when the development of the youth clothing market is not yet mature, consumers are less concerned about the degree of fashion wearing, and their attention is mainly focused on the material, price, durability and cost performance of clothing.

However, with the upgrading of China's youth apparel industry and the maturity of the youth apparel industry chain, entrepreneurs' brand awareness is constantly improving, and consumers' purchase concept is changing gradually. The development of fashion and internationalization of youth apparel is gradually becoming a trend. Color has also become an important factor in determining product quality and shaping brand image.

In recent years, the phenomenon of product homogenization in China's youth clothing market is serious. In order to win in the market competition, it is difficult to break through the change of style and material alone, and the color design of the system is undoubtedly an effective way to upgrade and win the market for youngsters.

POOVE is working with professional color agencies such as China Fashion Color Association. According to the classical theory in the international market, we locate the color style of products and establish the unique color mode of POOVE brand, so that POOVE's overall image is deeply rooted in the hearts of the people, and the product upgrade is rapidly realized.

2009

POOVE's success shows that China's increasingly mature color theory research and color marketing services have already built a mature and smooth way of color for the upgrading of youth clothing products.

POOVE, a Chinese youth clothing leader, has established a diversified cooperation with all the organizations and integrated the international fashion resources. It has taken the lead in the fashion and color research and development of China to lead the youth apparel industry, providing a powerful impetus for POOVE's new round of development.

The purchasing power of Chinese teenagers has been increasing, laying the foundation for product upgrading and international pformation of China's youth apparel industry.

With the development of social culture, Chinese teenagers are increasingly pursuing their own lifestyle, and the trend of dressing styles has gradually become popular with the change of styles.

Therefore, the increasingly professional, standard, scientific and diversified features of youth clothing color design are meeting the needs of this stylish teenage dress, and become a solid foundation for promoting the upgrading of youngsters' products through fashion color.