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Cutting Edge Fashion, Shining Health! "Fashion Fit Fusion" Fashion And Health Salon Was Successfully Concluded

2024/9/18 17:01:00 2332

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　　 In this beautiful season of autumn and poetry, the pulse of fashion is beating strongly in the banquet hall of China Hotel. On September 14, the "Fashion Fit Fusion", sponsored by the Beijing Fashion Week Organizing Committee and co organized by Beijing Fashion Week Co., Ltd. and the Textile and Clothing Weekly magazine, arrived at the fashion and health salon as scheduled, opening an endless vision of the future fashion and healthy life.

　　 Forward looking perspective, insight into the future

　　 With the growing awareness of health, this "Fashion Fit Fusion" - fashion health salon is of great significance.

Zhao Zhe, the deputy general manager of Beijing Fashion Week Co., Ltd., made a speech, saying that this "Fashion Fit Fusion" - fashion health salon aims to explore the deep integration of fashion and health, promote the innovative development of fashion industry and health cause, contribute talent and strength to the construction of a "healthy China", empower the capital's fashion culture, and activate the new engine of healthy consumption. This not only opens a new chapter of life aesthetics that transcends tradition and leads the future, but also is an ardent vision and brave practice of a better life in the future.

Xu Feng, Director of the News Center of China Textile Federation and President of Textile and Clothing Weekly, delivered a speech, saying that recently the State Council issued a series of national policies such as the Opinions on Promoting the High Quality Development of Service Consumption, especially the clear deployment of cultivating and strengthening new types of consumption such as digital, green and health, It marks that China has entered a golden age of healthy consumption and industrial upgrading. The textile and clothing industry is actively embracing change, integrating the concept of health into product design, manufacturing and consumption experience in an all-round way, accelerating the promotion of intelligence, green materials and personalized customization, and bringing new opportunities to the industry. Textile and Clothing Weekly will adhere to its original intention, give play to its platform advantages, strengthen health communication, promote the establishment of health standards, lead industry innovation, and help the textile and clothing industry shine in the "healthy China" strategy.

　　 Keynote speech, wisdom collision

　　 Tina Liu, chief scientist of Australia Pharmaceutical Group, founder and CEO of AARC Australia Testing and Research Center, founder and CEO of Naturalab Australia Natural Drug Testing Center, and vice president of AHIA Australia Health Industry Association, with her rich industry experience and forward-looking perspective, described the trend of deep integration of fashion and health on the theme of "fashion health, symbiotic new fashion". She pointed out that "NewBeauty" group pursues both internal and external improvement, environmental protection and sustainable lifestyle, and oral beauty products have become a new trend. The Aussie Pharmaceutical Group leads the fashion and health trend through the Ausalveta brand. It has two major raw material companies, professional R&D and testing systems and four major factories. Its products follow the TGA standard and focus on "natural, safe and effective". Aloveta has been in the Expo for five consecutive years, and has crossed the fashion industry such as Beijing Fashion Week to precisely meet the needs of young markets. The Group adheres to scientific research and innovation, interprets the concept of "New Beauty" with high-quality products, and is committed to continuing to explore new areas of fashion and health in the future.

Zhou Changnian, Director of Innovation Office of China Textile Information Center and Secretary General of China Textile and Clothing Sports Alliance, made a wonderful speech on Trend Analysis of Sports and Health Clothing. He pointed out that sports and health apparel will become an important growth point in the future market and inject new vitality into the fashion industry. Sportswear shows new features such as significant diversification trend, the rise of women's sports market, and the great potential and increasingly fashionable children's wear market. Sportswear health is increasingly focusing on the integration of functionality and technology, emphasizing comfort, health and safety, cool fabrics, seamless weaving, luminous logo and other innovative technologies, as well as high-strength wear-resistant, temperature regulation and other healthy fibers, which meet the diversified needs. China Textile Outdoor Sports Alliance and Elite Challenge will continue to develop in a more professional, healthy and fashionable direction.

Wang Enqing, director of Nanshan Zhishang worsted R&D center, shared the latest achievements and future prospects of the textile industry in green development in the speech "Green Technology Innovation and Healthy Application of Textile Industry". He stressed that green technology innovation is an important driving force for promoting sustainable development of the textile industry, and also the key to achieving the goal of fashion health. He emphasized the green development trend and introduced the layout of the 14th Five Year Plan around low-carbon, emission reduction, recycling and green manufacturing systems. In terms of green innovative technologies, President Wang shared the innovative applications of green fibers, green printing and dyeing, and wool fabrics, such as microencapsulated anti-virus fabrics, primary color worsted fabrics, and wool stretching and thinning technology, which demonstrated the efforts and achievements of Nanshan Zhishang to promote the sustainable development of the textile industry through scientific and technological innovation, with the "green, functional, fashion" as its orientation.

Guests talk and seek the future

　　 In the dialogue session, Guo Jianchen, Director of Hengyuanxiang Group's All Media Interaction Center, Luo Zhen, Senior Fashion Designer of 361 Degrees (China) Co., Ltd., and Cui Meng, Associate Professor of Beijing Institute of Fashion Technology, shared their practical experience and unique insights in the field of fashion and health from different perspectives such as brand operation, product design, and academic research. They agreed that the integration of fashion and health is an inevitable trend of the development of the times, which requires the joint efforts and collaborative innovation of the upstream and downstream of the industrial chain. At the same time, they also discussed cooperation opportunities and potential challenges, laying a solid foundation for future cooperation and development.

Guo Jianchen deeply analyzed how Hengyuanxiang led the fashion and health trend while maintaining the historical heritage, especially through innovative design and technology application, to perfectly integrate the sports spirit and fashion aesthetics in the Olympic Games, bringing unique experience to consumers. He stressed that cross-border cooperation will be an important direction for future development. Hengyuanxiang looks forward to working with more partners in the field to jointly promote the prosperity and development of the fashion and health industry.

Luo Zhen shared the brand's unremitting pursuit of design innovation. From the unique innovation of functional fabric technology products to how to accurately capture and meet the diverse needs of consumers, he demonstrated the process of specialization, youth and internationalization of domestic brands. Luo Zhen also mentioned that, in the context of globalization, it is the key to the sustainable development of the brand to maintain the brand characteristics, cooperate with international brands to create trends and combine fashion, scene and sports in product research and development.

Cui Meng, as an expert in the field of environment-friendly polymer materials, revealed the great potential of PLA materials in the fashion and health industry. She elaborated on the advantages of PLA in comfort, sustainability and other aspects, and looked forward to new opportunities for consumers' healthy life through functional and intelligent applications, so as to realize the application of PLA materials in a wider range of fields.

　　 "Fashion Fit Fusion" - The fashion and health salon is not only a discussion about trends and innovation, but also a guide for us to cross borders, break through the convention, continue to explore and move forward on the road of integration of fashion and health, and portray a more prosperous, harmonious and beautiful picture.