The Onemilano Fashion Exhibition In Milan, Italy Opened Grandly

On September 15, The One Milano Clothing Exhibition in Milan, Italy was opened. Inherit the long-standing "Silk Road Spirit", and the MODA led by the China National Garment Association CHINA@TheOneMilano On the 20th anniversary of the establishment of a comprehensive strategic partnership between China and Italy, the Chinese delegation traveled thousands of miles to Milan to open a new chapter in the Sino Italian fashion industry partnership and work together to achieve common prosperity.

One day before the exhibition, MODA CHINA@TheOneMilano The Chinese exhibition group ushered in the professional buyer's day, and 25 local high-end clothing and apparel enterprises made a collective appearance. Milan, the world-renowned fashion capital, experienced China's strong fashion research and development power, high-end manufacturing power and comprehensive product power. From acquaintance, understanding to trust, from reference, complementarity to integration, scenes of prosperity were staged.

A new chapter of win-win cooperation between China and Italy

Continuous release of huge development potential, MODA CHINA@TheOneMilano Provide broad space for cooperation between enterprises of the two countries. At present, a new round of scientific and technological revolution and industrial reform is advancing in depth. China and Italy are both traditional manufacturing powers, and there are unlimited business opportunities in the cooperation and reconstruction of the industrial chain.

"The Chinese and Italian fashion industries are very similar in development characteristics, characteristics and paths, and the industries are complementary. There is a lot of room for cooperation in the future." Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China National Garment Association, said in his opening speech that China's fashion industry has developed for many years, and has the largest and most complete industrial chain system in the world, The exhibitors of the Chinese exhibition group generally represented the innovative achievements and features of high-quality industrial development under the orientation of science and technology, fashion and green, and demonstrated the level and strength of China's fashion industry development.

ELENA SALVANESCHI, Executive Chairman of Italian Fashion Industry Federation FILOMENA SANNINO, CEO of MILAN FASHION&JEWELS, and FRANCESCO FIORDELLI, representative of the Italian Federation of Fashion Industries in China, delivered speeches on behalf of the exhibition organizers, welcoming and thanking the arrival of the Chinese exhibition group. At the same time, they said that the Italian fashion industry is dominated by small and medium-sized enterprises. For the Sino Italian fashion exchange, Another important step has been taken, which will help the two sides get close to each other's enterprises and markets and find their positioning. In the future, Italy will also organize more local enterprises to come to China to exchange and learn together, and open up further exchanges and cooperation.

Diao Shuai, General Manager of Diao Shuai, who specializes in knitting women's wear, delivered a speech as the representative of the participating enterprises. He said that this time, relying on the organization of the China National Garment Association, Chinese garment enterprises can go to the European market with greater scale and influence, which is a good opportunity to show their strength and find the market. "This is the first time to participate in the exhibition. In order to travel to Europe, it is more to learn product design, brand operation, trend, etc., but after years of experience, Chinese enterprises are constantly upgrading and optimizing in product research and development, production technology, cultural expression, and have reached a new stage of export. It is necessary to show the advantages and strength of Chinese enterprises to Europe and the world."

After the ceremony, leaders and guests from both sides walked into the exhibition hall together to experience the products and processes from Chinese fashion enterprises at a close distance. This time, many enterprises not only brought the most advantageous products and technologies, but also had obvious Chinese cultural elements in product selection and exhibition methods, which became a beautiful "landscape" of the exhibition.

　　 External window, showing and learning the dual effectiveness

On the first day of the exhibition, the Chinese exhibition group welcomed professional buyers from Europe, the United States, Japan and South Korea, and had full face-to-face exchanges with various enterprises in the reception area and booth of the exhibition group. "Adjust the product direction, and we will place an order immediately." "The style and products are very suitable for the European market.".

The 25 exhibition enterprises selected by the China Garment Association are at the top of the echelon in the manufacturing field of China's garment industry. Now they have spread their reputation of excellent quality and reliable service to the world, letting the world witness China's good products. The exhibition group includes commercial brands, original designers and manufacturing brands such as high-end men's wear, women's wear, casual wear and clothing accessories.

Zhaonai Huayu, Anhui Youding, Haven, BENZHAORI, Chaokuyoupin, Hanzhi, Diya, Zhenjin, Ugly Duck, Diao Shuai, Silk Road Phoenix, Silver Diamond, Chenhe, Gizmar, Tiancheng, Pinhanhui Jeans AOMOS Mohuo handbag, HST glasses, Rongmei hat industry, Dingding hat industry, Luoya jewelry, Xinyatu belt, Wanlu knitting, high-quality ties, Kaiyi scarves booth welcomed department stores, brand chain stores, e-commerce platforms, concept stores, clothing boutiques, beauty shops, fashion accessories stores, jewelry stores, large retailers, dealers Many cooperation needs are taking place among professional visitors in the fields of wholesalers and traders.

Fashion feast, material and spiritual "treasure" journey

　　MODA CHINA@TheOneMilano The arrival of the exhibition has already attracted the attention of the European media. The mainstream media, such as Marie claire, preziosa, Autor, NYLON, French fries, GRAZIA, ELLE, CELEB, fashion MAGAZINE, il Giornale it, VANITYFAIR, GOLD SCHMIEE ZEITUNG SEIT 1898, C+ACCESSOIRES, 24 ORE, have made special reports on the dazzling performance of the Chinese exhibition group.

CLASS TV MODA from Italy and FASHION TV from France gave a comprehensive report on the China Pavilion, and an exclusive interview with Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China Garment Association. ?

Journalist JO SQUILLO not only spoke highly of the high-quality product design and process of the exhibition group in his report, but also said that he could fully feel the exploration and efforts of the Chinese exhibition group on sustainable fashion.

In the next trip, the Chinese exhibition group will successively participate in the SS2025 Milan International Fashion Week, be invited to attend the release show of the famous Italian high-end customization brand "Luisa beccaria Spring Summer 2025 Series", and go to the Carlo Century Fashion Institute lstituto Secoli to learn about the fashion trends in 2025. LStituto Secoli, a fashion college in Karo Century, is known as "a famous Italian national treasure". It has trained more than 60000 outstanding designers, pattern makers and fashion management masters for the world fashion industry, including Roberto Rimondi, the design director of Ferr è Group. The college maintains close cooperation with Armani, Versace, Prada, Zegna, Gucci, Cerrutti, Fendi and other luxury brands. How did the trend come into being? How does popularity spread? How to implement the product in the end? These valuable industry knowledge will be taught one by one in the course.

Armani Fashion Museum and Prada Foundation Milan Pavilion are also important stops of the exhibition group. Armani Fashion Museum was designed by Giorgio Armani himself and has collected 600 sets of Armani clothes and 200 accessories since 1980. The Milan Pavilion of Prada Foundation is mainly devoted to holding modern art exhibitions and architectural, film and philosophy projects, which is the outpost for analyzing the contemporary spirit. I have seen the world's fashion art treasures at close range. The double harvest of material and spirit makes this autumn particularly beautiful.