The Survival Rule Of A Female Graduate Student On Taobao

Her name is Wang Shenlin. After 80, she was named monkey because she was a monkey.

Her hometown is in Enshi, Hubei. She is a Tujia girl.

In 2003, she graduated from University, taught in a high school in a county in Changxin, Zhejiang, contacted Taobao in 2005, opened Taobao stores in 2006, and enrolled in postgraduate studies in 2007.

Now, she reads books while she opens the shop.

She told me that her shop was approaching the crown, but she still works alone.

Opening a shop affects her reading and balancing the two. She still likes to open a shop.

She sells hand-painted shoes.

The hand painted shoes are painted on the original white or black pure canvas shoes, and the finished products are called hand painted shoes.

Hand painted shoes are popular in foreign countries, but it has become popular in China in recent years. Generally speaking, a pair of white canvas shoes may not have any special characteristics, nor are they very angry, but the effect after drawing is different.

Her sister did not draw herself, and she represented a brand named "brand".

At the beginning of the online shop, my sister went to the market to sell some things to sell, but the pictures were not good, and the volume of the products from the wholesale market was limited.

Her sister and her boss talked very well, and they had been working together until now.

She gets along well with suppliers.

She promised that her shop would always play the role of the product. She also had confidence in the boss of the brand. The boss was a down-to-earth and conscientious person, and her sister liked to work with such people and feel like doing things like a man.

The fact also proves that the style and quality of the hand-painted products guaranteed the steady rise of online store sales.

Her sister's shop has a good relationship with her habits.

She said, "I prefer natural casual life to doing what I like."

Sister's character seems to be suitable for online shop.

"I personally do things belong to the kind of warm stew slowly stew, not urgent impatient, steadfast step by step."

In fact, the products my sister chose did not look good at first.

Hand painted shoes, also called graffiti shoes, are a long tail product and a new branch of shoes.

Its audience is still limited.

In the meantime, my sister also told me that for a period of time, the product was taken care of by a friend.

After that, I slowly touch the rules and get better.

There is a kind of person who is a survival expert on the Internet.

We should carefully observe the survival skills of these survival experts on Taobao, and follow their methods.

In Taobao, too many shopkeepers are too impetuous, and some even think they can wait for the money to move the product pictures onto the shop.

Some thrived and suddenly fell down and sighed. On Taobao, there was a description of such a person as "rich and evil women".

They should shift more attention to survival experts like sister LAN, and study the gap between themselves and their sister.

I decided to start an interview with the promotion tools that Taobao could provide, and I asked, "what do you do?"

In the view of the boy's sister, this kind of thing seems to be washed every day, and there is nothing to say.

But I insist, I believe there will be differences.

She said, "when I do natural promotion, I will list the number of my products, for example, I have 600 products, the shelf time is 7 days, and the distribution is about 80 per day.

Then from 10:30 in the morning, every hour is on the shelves of 8, 10:30, 10, 8, and 10 hours. Every time period, there are about 8 products on the shelves. It also means that you have 8 products at this time of day.

I also want to put these products on display in the window promotion, so that Taobao's natural rankings make your products always on the front. This is natural promotion. Many people will, but many people do not do their work carefully.

At that time, when the whole hand-painted seller had not completely done it well, I did it carefully.

Watch the time every day. When you get to the point, you must go up and down.

But I seem to be happy with these operations.

"Do you think of it as a basic skill? Is it a daily homework?" I asked.

"That's what I think in my mind."

She answered.

"Have you ever checked it? Is it really effective?" I asked.

"Of course, before using a through train, this has been the promotion method to ensure 10 pactions per day."

She continued to answer.

Comment: in fact, it is not a secret that all the products on the shelves are known to the earth.

I remember many posts have made such an introduction, the peak time of Taobao's purchase is not what we imagined.

For example, at 10 in the evening is a peak.

These data show the peak shopping hours for some sellers, they changed their habits after going to work, and changed the product pictures in the composition period, so that every shopping peak period, their product images will appear in the front of the search.

But there are many people who know this rule and few people do it because it is hard to execute.

Here, the competition in detail is to see who can "enjoy it".

Although it insists on doing so, it brings only 10 traffic a day, but it is also a battle for soldiers.

In the case of Wangwang, I want to use the signature file, and I will add a small detail difference.

It is an essential tool for Taobao shopkeepers to use Wangwang to contact customers.

A good online shop is a normal thing to communicate every day with hundreds of customers.

Some shopkeepers use Wangwang and like to use group functions. This is a very offensive method.

My sister is against this kind of mass.

My sister noticed that there was a place marked on her name, called signature. This place is very conspicuous. Every one who wants to chat with you must pay attention.

For example, just on the new model, as well as the recent hot selling products, or shop products to buy the most need to pay attention to matters, can make a short reminder to tell customers.

According to an example, what customers need most is to remind him of the exact delivery time, because the hand-painted products are not shipped on the same day, usually 3-5 days, and 7-10 days when they are busy, so that they can be painted well, so that some of the contents are set up into different signatures, so that it rolls up in your signature.

Let's talk about bloggers. My sister told me that her blog, called Taobao space, is the main vehicle for her introduction of new products and a way of sticking to old customers.

"I will put every new product I want to put in my blog. Some old customers only want to see the new ones, then go to my space to see them, because my products are equipped with time requirements, so the product map will be posted in advance."

She explained in detail, "every time I want to make a new payment, the boss (Supplier) will tell me that recently there is a new model, and I will start waiting for the new pictures.

As you know, I have strict rules on the time when the product is on shelves, so when the new product is not on the shelf, when the picture has come out, I put the picture in the space and make a super connection with the product, so that the old customers will first collect them when they see them, and then buy them directly when they are on the shelves.

I basically insist on doing this every term. This is not a big deal. I am not very clear, but I know that since I began to preview the new products in space, my space visitors have increased rapidly.

In the first two years, I didn't have a few people to visit, because I didn't write articles in space, nor did I put in new models. After the new money was released, the number of visitors increased rapidly.

The tricks of the shop and the winner of Taobao online get along with each other for a long time. I know that each of them has some own way to promote the Internet.

My sister is one of them.

She has a little trick in the use of shop headlines.

"The title of my shop is always revised, for example, it is fixed in front of it," Taobao's sister shop. "

I will always change what I sell behind, for example, there is a new rack today. I will turn the back into a November 3rd high boot.

In fact, there were many people who found her shop on Taobao online. It was almost 20 thousand.

She has compared with many reputable sellers. Their stores do not have many of their stores, and people who collect shops have a habit. They often check whether their favorite stores have arrived at new products.

In general, they need to click on the shop before they can see it.

If the shop owner's title says which day there are new models, it is easy for potential customers to find them and interest them.

In addition to announcing the new product information, there are promotional activities.

In fact, she learned from others, she said.

"I also collect other people's shops, every time I pay attention to my favorites, I see other sellers have updated news, there is the impulse to enter their shops.

I do this because of the characteristics of my product. They are very beautiful, but the customers are determined to buy it or need to have a process. It takes a long time to buy them, so they will collect them first and often see if there are any new products that are more suitable for them.

If it does, it will buy without hesitation.

There was once a customer who bought 32 pairs of shoes at one time, saying that I had been collecting my shop for more than a year and had been observing whether there was any one suitable for me.

"If you have products that are updated in time, you will stimulate her to browse your products and browse more," she said.

I think the setting of shop title is helpful to those who have successfully collected your shop, because she enters her favorites, the first thing you see is your shop title. If your shop title has something updated, it will help stimulate her to come to see your shop.

This is a very careful discovery.

On one occasion, I took part in a speech on Internet promotion skills. The speaker made a presentation. He searched his website and many web sites provided by many listeners. It turned out that there was a slight difference in his website name suffix with cell phone numbers.

He explains that for many reasons, some web sites can be searched, but they can not be opened.

Such websites are dead.

However, if the web site suffix adds a telephone number, even if the address is not open, the customer can find a contact channel from the phone number.

The discovery is actually the same, but her findings are even more subtle, because collectors generally notice whether their favorite shops have new products.

After changing the suffix behind the shop name, it creates convenience for people who store them.

The direct train is very useful to her.

A through train is a search tool that needs to be paid on Taobao.

At the end of 2007, the online business of my sister's sister was pretty good.

On one occasion, she happened to see the advertisement of a through train, went in and looked at it, and then watched the experience of others for 3 or 4 days, and began to pay attention to the through train.

Later, it seemed that it was not bad enough to recharge 500 yuan.

The first word used is the hand painted shoes, the second is canvas shoes.

My sister recalled the situation at that time. "At that time, there were not many people who bought a through train, and it was cheap to think of it. It seemed that the clicks were only 0.1 yuan at a time. The highest price of canvas shoes was 0.5 yuan. I don't remember how much money I spent on it. Anyway, I spent about 30 yuan a day at that time. At that time, I was trying to see the state of mind, and I think the effect of advertising should be lagging behind.

So it took about 2 weeks to start to work. The sales in the last week of the year are much better than before. There are about 15 pactions in a day, and only 6 or 7 pactions a day, so the investment of the advertisement is worth it, and the ratio between expenditure and income is a benign proportion.

During the Spring Festival, many people stopped by train, but the direct train of my sister was still in use.

"I was unable to deliver the goods at that time, but I was still playing the advertisement. During the whole Spring Festival, I didn't go home because of the heavy snow.