Ten Principles Of Online Shop Success

People in the retail industry know a famous rule, which is the Mail Order rule of FTC.

It requires all retail stores to have strict time limits for delivery of goods, generally not exceeding 30 days after confirmation of orders.

There are many detailed requirements for the selection, packaging and delivery of goods in the Mail Order rule.

Some successful retailers have learned a lot about customer service knowledge, such as how to respond to customer letters, how to establish brand image and so on.

But for the Internet retailing industry, it also has a set of rules with network characteristics, which is the law of online retailing.

If the company fails to deliver the goods on time, it must explain to the purchaser in advance through e-mail and other tools, and must give the user the right to cancel the order.

Jodie Bernstein, customer director of FTC, often reminds staff members: "in December of last year, many online shoppers did not receive the goods in time, most likely they lost interest in online shopping.

Therefore, delay in delivery is equivalent to crime.

Recently, FTC's survey shows that the most likely mistake for retailers is to delay delivery time without any explanation.

A small mistake in delivery may shake all business foundations.

This has a negative impact on consumer psychology.

Therefore, a successful e-commerce company must follow the following rules: 1, with instant messaging technology.

You have to make communication between stores and consumers easier.

All requirements processing should be immediate.

And you should use tracking tools to understand user dynamics.

Updating the website information at any time is also a must.

2, combined with all sales channels to facilitate users.

Some well-known retailers, such as Williams-Sonoma and Macys, have done a good job of combining sales channels under the Internet.

Their online retail outlets, like traditional retail stores, have ample supply and quick delivery.

3, set up a good brand image on the Internet.

You can continue to establish and improve your brand image through advertising on the Internet. It is not very difficult to achieve this.

4, user needs management.

E-commerce seems to be more difficult in dealing with user needs, because users often send orders through web pages or e-mail.

You must keep track of the good after-sales service in the future on the premise of timely handling the user's demand information.

5, advance the sales plan.

Your sales plan should be long-term.

But you have to be honest. If the user really can not buy a limited number of specials during holidays, you should tell them beforehand.

6, constantly improve your website.

Pay attention to every problem raised by users, especially after sales.

The faster the question is answered, the quicker the order will come.

7, improve the website's internal customer management system.

Use two to three weeks to monitor all your internal systems, or consult with experts, and develop some valuable functions, such as real-time chat, e-mail mass distribution, self help shopping, etc.

8, make full preparations for emergencies.

Personalized service is the foundation of business.

If you have recently been busy with business or server problems, you have to consider using some temporary employees, which should start early.

Because employees must have a period of time from training to familiarity.

9, we should have sufficient supply of goods.

Many companies are now engaged in e-commerce. They tend to ignore the backup problem.

Although websites are built up, shelves are empty or empty, which will greatly affect their image.

Therefore, the cargo must be sufficient.

It is recommended to find more sources of goods for rainy days.

10, prepare ahead of schedule.

In traditional retailing, some buyers and salesmen will fight all night to ensure that stores will open tomorrow.

This is also a reference for e-commerce.

All departments and staff must be well prepared for the problems they will face ahead of time.