50 Valuable Experience In Starting A Business Online

The first part is the preparation (mentality / resource / location) before the opening of the store. The 1. online shop is like the bubble tea, which is a low threshold and highly competitive industry.

Low demand for funds, low manpower demand and low technology, you can do most of your neighbor aunt.

The 2. is now the economic dark period. There will be a large number of unemployed or demobilized people who will enter the industry to compete with you. Please be prepared for it. This is definitely not blue ocean.

The basic requirements for opening 3. stores are: working capital of about RMB 2000 yuan, basic business acumen, enthusiasm for the Internet, 0.5 manpower (part time), 1 computers plus 1 digital cameras.

The best combination of 4. shops is couples or lovers 2 people.

At the beginning, 1 people could support the situation, and the opportunity and risk of the 2 people began to improve. 3 or more people almost lost the profit with 2 words.

(deducting salary opportunity cost) 5., do not rent offices, do not ask accountants.

It is more important to save energy and save costs.

6. Taiwan network has a high exit rate. Don't quit stable jobs because you want to open a store online.

The best thing is to start a part-time job in the online store, so that the Internet business will flourishing and quit the job.

Of course, if you lose your job, it's another matter.

7. if you haven't done any business, consult a family friend who has business experience before you open the shop.

They can teach you how to start a company, how to manage merchandise purchase and sale or tax invoices.

8.: if you have friends and relatives who can provide stable, characteristic goods and excellent prices, Congratulations, you have a good starting point, you don't need to waste a few months to find products, you will shorten the learning curve of online shop opening.

9.: if you really don't have any idea of what to sell, sell more familiar women's related products, such as skin care products, clothing accessories or bags.

Because you have not been a seller, at least buy these products more times, will feel more about the products.

The 10. blue ocean commodity is a good entry point. Many Internet shops are booming blue sea products with less competition, such as limited bicycles with high unit price or local specialties which are not easy to get.

11., we can think of a good way out because the failure rate is too high.

12. choose a good shop name, make an interesting brand story, and then believe in this brand story.

There are about 2 ways to name 13. online shops: Louis understands and memorized, and goes all the way in elegant fashion.

The best name is to read words and words, and at the same time have homophonic links with websites.

14 URL web address is as short as possible. It is best to have easy identification / easy memory / easy to search English keywords.

15. choose online shop platform. You can consult with operators who have more than two years' experience in online shop or check the platform reputation first.

16., remember to register your active brand, so that you will not be able to manage one day, but you will find that you have been registered by a contemptible competitor.

(believe me, it will happen). The annual cost of the 17. online store includes the platform fee (including revenue collection), the purchase fee, the personnel cost, the operating cost (the water / electricity / rent / packing freight, etc.) and the marketing expenses.

The entrance of the door is often less than the sales promotion costs, after the line, I know that no advertising does not flow, advertising has an order but won't come back.

18. for an idiot digital camera and 1 Mini studio.

It will be much better to sell the merchandise well.

19. before you open a shop, please carefully study the techniques of future sellers in several platforms.

(including brand story / product style / pricing / delivery fee / naming / copywriting / promotion strategy) 20. after the assessment, decide to open a shop, please make a wish and give yourself how long it will become the national No.1 of this category.

The second part of the company is the early survival period after the opening of the store (learning opponent / trust / pursuit shipments). After the 21. online traffic, the traffic volume is not very normal. No order is not discouraged. All stores started at the same time. If it is too lonely, there will be an order when the price is reduced.

22., anyway, there is no business. It is suggested that we can set up a store manager blog and begin to record the experience of opening shop sincerely.

If you are good at writing, this is also a good marketing way to help expand website traffic.

The main reasons for the bad performance of the 23. are: 1. lack of popularity, low sense of trust, 2. products, no features,.3. pictures, propaganda and packaging are too poor, 4., the price is too expensive, 24. of the 3 strongest competitors.

First, lock out the weakest.

A goal is the driving force.

25. focus on the dynamics and advantages of competitors and review the possible reasons for improving the 4 outstanding performance.

26., careful study of the rankings of the major network platforms, business opportunities are hidden in it, you will get a lot of direction.

More than 27. of them are communicating with e-business predecessors. They are more interested in related forums. The basic e-business techniques can be read by V weirdo blog.

28. treasure every order and carefully package the shipment.

Try to buy every customer back.

29. ways to enhance trust in websites, 1. strengthen company profiles and product descriptions, 2. answer every customer service question or telephone in detail.

30., a good way to improve website traffic, 1. buy the shop platform advertising more than 2., sign up to participate in the shop platform chain joint promotion campaign.3. self promotion.

31. more to your target customer's forum.

With multiple accounts, Baidu knows (Taiwan is Yahoo! Knowledge +) asks and answers by itself, and commends its website and leaves its website.

The 32. is to accommodate the Austrian guests. Once they are able to serve Austrian tourists, their positive word-of-mouth is stronger than anyone else.

33. Taiwan websites: 1.Yahoo shopping center 2.PChome online shopping 3.Yahoo auction, any buyer of ten thousand buyers, 4.V's 3.Yahoo e-commerce blog blog 34. hours per night.

Occasionally test and order the opponent's products, and know the opponent's advantages in order process / packing / delivery / return / customer service.

Direct plagiarism can make you progress quickly.

35., if half year's performance is not improving, consult your predecessors immediately to find ways to improve. Don't be sad.

It is also possible that you are really not suitable for this line.

The third part of the company is the performance take-off stage (exceeding the competitors / leading gap / profit). 36. congratulations on your surpassing 90% of the rookie sellers on the platform of the online store. The order is continuous every day, and the performance is thriving.

You can start developing strategies to try to widen the gap with competitors.

The 37. brand is the more difficult to copy online shop assets, and try to make your brand less differentiated.

(hypnotist myself and customers. I am a famous shop. All the items I sell are famous brands.

The establishment of the 38. trademark VI is very important.

Brand stories, brand tonality, packaging cartons, photos of each product are like your shop exclusive production, no substitute, must have "identifiability".

39., strengthen photography.

Please exclusive model (preferably exclusive 1 years or more), build exclusive studio, photographic equipment upgrade.

The 40. online store SEO, attaches importance to the search engine friendliness of webpage, title and merchandise copy, which will help you get a lot of free traffic.

It is 41. efficient to buy advertisements for the online shop platform.

Generally speaking, this kind of investment will not make money, but it can attract a certain amount of traffic.

You have to design the Landing Page page to create maximum performance.

(to increase conversion rate Conversion rate) 42. to promote customer loyalty programs, not only to boost performance, but also to prevent competitors from digging corners at low prices.

43., expand procurement scale, reduce purchase cost and packaging, logistics and distribution costs.

44. to negotiate with the upstream suppliers for rebate and extend the payment period.

Asking your predecessors how to avoid taxes will increase your profits.

45. of them have legal advisers and pay attention to related brands and patents.

Successful shops generally have many legal disputes.

46., early application for cross strait independent domain names (also to prevent hostile registration), ready to set up their own independent shopping website.

47., with the help of the opening platform, we strive for media reports and seriously manage the media relations.

48. when we promote the online store, we should make good use of the above media reports to create the impression of halo recommended by the media.

49., the development of many private brands will enhance the company's gross profit and risk.

50., avoid excessive performance and single shop platform. It is suggested to increase other network branches or strengthen independent shopping websites to avoid the risk of too concentrated performance.

Xu Qiyun, editor in chief: