Online Venture: Naming Your Network Company

The name is wealth.

Especially on the Internet, the name is your most valuable asset, which is the main difference between the Internet and the real world.

Because in the real world, there are many ways to help the company create an image, such as the unique location of the store so that you don't have to remember the name of the shop.

However, on the Internet, the name is everything, unless you enter the website, otherwise you can not find clues about what it does.

Everything begins with name.

According to the naming strategy of Web sites, Al Chis, one of the founders of location theory and the world's top marketing master, has put forward eight guiding principles. Of course, they are also effective for brands outside the Internet: 1, the shorter the name, the better the net name is to enter the computer, so it should be short and easy to spell.

In fact, the names of all brands should not be complicated and difficult to remember.

The words, syllables and letters of brand names are valuable. You can't use long words when you can find short words.

In particular, for technical products, if you want to have a broad customer base instead of just those early recipients (those who are willing to buy any new technology), we need a simple name that can attract non technical users.

3DO Interactive Multiplayer is very popular with the media. Why is it not successful in the market? The reason is that its name is long and complex. It can almost be called "the worst name in history" with the world's first personal computer MITS Altair8800.

Even after it lowered its price, people still think that the 3D machine is a professional game player, not a mainstream product.

The simple name can achieve the short and effective effect, and help to improve the consumer's cognitive ability to the brand.

Motorola has simplified its trademark from Motorola to Moto, because of this consideration.

Similarly, in addition to renaming "Amoy", Amoisonic has changed its English trademark "Amoi." to "Amoi.". Some international brands have chosen shorter words from the very beginning, such as Aim toothpaste, Raid pesticides, Bic ball point pens, Visa cards, Nike and the world's fastest growing fashion brand Zara fashion retail chain store, etc., with only three or four letters.

2, the name should be concise, and the simplicity is not equal to the length of the word.

Simple names repeat only several letters in the alphabet.

For example, although Coca-Cola has 8 letters, it only uses 4 letters.

It is easy to spread, concise and clear. It is easy to attract customers, greatly enhance the possibility of people passing the name by mouth, and convey a broad meaning to consumers. It helps to create brand associations and arouse communication desire.

There are five brands in the early PC Market: Apple II (Apple II), Commodore Pet, IMSA8080, MITS Altair8800 and Radio Shack TRS-80.. Guess who is the most successful? (hint: which name is the most concise and easiest to remember?) when you have several names that seem to be equally good, the wise choice is to pick a nickname, that is, a colloquial word.

Such as "Kangshifu" and "Wangwang" are named as enterprises to save a lot of communication costs.

3, the name should be able to reveal the successful name of the category. It should be able to explain some important properties of the product, or to imply some essential characteristics of this product category, so as to enhance product positioning.

Whisper, the brand of sanitary napkins, is a whisper and secret talk. It sounds like a whisper. The Chinese name is Hu Shubao. It also conveys meticulous care.

There is also Caress soap, the name is clear, and it sounds as smooth as soap; red bull, for an energy drink, who can say that it is not an excellent brand name?

4, the name should be unique, and the brand awareness is very different from the name.

Ideas that are expressed in fresh ways are often more attractive to us to listen carefully.

The new words, such as Xerox, Kodak and Exxon, are completely short and powerful, with distinct personality and convenient for people to remember.

The most common way is to use strange metaphors. This simple method can help you associate one image with another and increase your attention.

The name of apple is used in products far away from food, which has aroused people's curiosity.

It came out of Steve.

Jobs and Steve.

Wozniak (Steve Wozniak) was inspired by the idea of "Apple Computer" when he first set up a company's driving. Two people agreed to agree with the name "Apple Computer".

In fact, this alternative name has brought a new standard to the computer industry. People no longer regard computers as machines that only hackers can play for worship or fear, but a pleasant and intimate relationship.

The name is "wealth".

Especially on the Internet, the name is your most valuable asset, which is the main difference between the Internet and the real world.

Because in the real world, there are many ways to help the company create an image, such as the unique location of the store so that you don't have to remember the name of the shop.

However, on the Internet, the name is everything, unless you enter the website, otherwise you can not find clues about what it does.

Everything begins with name.

According to the naming strategy of Web sites, Al Chis, one of the founders of location theory and the world's top marketing master, has put forward eight guiding principles. Of course, they are also effective for brands outside the Internet: 1, the shorter the name, the better the net name is to enter the computer, so it should be short and easy to spell.

In fact, the names of all brands should not be complicated and difficult to remember.

The words, syllables and letters of brand names are valuable. You can't use long words when you can find short words.

In particular, for technical products, if you want to have a broad customer base instead of just those early recipients (those who are willing to buy any new technology), we need a simple name that can attract non technical users.

3DO Interactive Multiplayer is very popular with the media. Why is it not successful in the market? The reason is that its name is long and complex. It can almost be called "the worst name in history" with the world's first personal computer MITS Altair8800.

Even after it lowered its price, people still think that the 3D machine is a professional game player, not a mainstream product.

The simple name can achieve the short and effective effect, and help to improve the consumer's cognitive ability to the brand.

Motorola has simplified its trademark from Motorola to Moto, because of this consideration.

Similarly, in addition to renaming "Amoy", Amoisonic has changed its English trademark "Amoi." to "Amoi.". Some international brands have chosen shorter words from the very beginning, such as Aim toothpaste, Raid pesticides, Bic ball point pens, Visa cards, Nike and the world's fastest growing fashion brand Zara fashion retail chain store, etc., with only three or four letters.

2, the name should be concise, and the simplicity is not equal to the length of the word.

Simple names repeat only several letters in the alphabet.

For example, although Coca-Cola has 8 letters, it only uses 4 letters.

It is easy to spread, concise and clear. It is easy to attract customers, greatly enhance the possibility of people passing the name by mouth, and convey a broad meaning to consumers. It helps to create brand associations and arouse communication desire.

There are five brands in the early PC Market: Apple II (Apple II), Commodore Pet, IMSA8080, MITS Altair8800 and Radio Shack TRS-80.. Guess who is the most successful? (hint: which name is the most concise and easiest to remember?) when you have several names that seem to be equally good, the wise choice is to pick a nickname, that is, a colloquial word.

Such as "Kangshifu" and "Wangwang" are named as enterprises to save a lot of communication costs.

3, the name should be able to reveal the successful name of the category. It should be able to explain some important properties of the product, or to imply some essential characteristics of this product category, so as to enhance product positioning.

Whisper, the brand of sanitary napkins, is a whisper and secret talk. It sounds like a whisper. The Chinese name is Hu Shubao. It also conveys meticulous care.

There is also Caress soap, the name is clear, and it sounds as smooth as soap; red bull, for an energy drink, who can say that it is not an excellent brand name?

4, the name should be unique, and the brand awareness is very different from the name.

Ideas that are expressed in fresh ways are often more attractive to us to listen carefully.

The new words, such as Xerox, Kodak and Exxon, are completely short and powerful, with distinct personality and convenient for people to remember.

The most common way is to use strange metaphors. This simple method can help you associate one image with another and increase your attention.

The name of apple is used in products far away from food, which has aroused people's curiosity.

It came out of Steve.

Jobs and Steve.

Wozniak (Steve Wozniak) was inspired by the idea of "Apple Computer" when he first set up a company's driving. Two people agreed to agree with the name "Apple Computer".

In fact, this alternative name has brought a new standard to the computer industry. People no longer regard computers as machines that only hackers can play for worship or fear, but a pleasant and intimate relationship.

5, the name is the best rhyme or rhyme or rhyme. It's a way to make your brand memorable.

The repetition of the voice is very helpful to strengthen memory, such as Volvo (Volvo), Coca-Cola (Coca-Cola), Rolls-Royce (Rolls-Royce), etc.

These vowels and consonants interval, the syllable ring reciprocating, with the general structure of poetry, not only looks beautiful, sound smooth, read also a great deal of reading.

If the syllable is divided into four parts, that is, the structure of A-B-A-B generally, this structure is an ideal combination for all languages.

In fact, alliteration is an effective naming strategy and has been widely applied in western countries.

For example, the world's largest audio-video chain store Blockbuster, the first mobile e-mail receiver BlackBerry (Hei Mei), is always brisk, buzzing doughnut cake shop Dunkin "s Donuts", and some other celebrities, such as Ronald Reagan (Ronald).

Reagan), Marilyn Monroe (Marilyn).

Monroe has benefited from their alliteration.

So if you want people to remember something, let them rhyme.

Western poets are fond of rhymes. They think that repeating a sound can produce beautiful effects and are easy to remember.

Advertising language can also be done.

6, the name must be readable. Only a good brand can impress consumers.

Avoid bad pronunciation, eccentricity and awkward words, and try to use familiar and easy to read words.

Some people use trademark signs larger than their names, and others use some fonts to express their characteristics that the brand should have, emphasizing the characteristics of the trademark and ignoring whether the trademark is easy to pronounce.

Some people choose difficult to recognize fonts, and easy identification is the most important factor to consider.

The exaggerated style or design must not be sacrificed at readability. No matter how beautiful the trademark is, if it is difficult to understand, it must be abandoned.

7, the name should be shocking and the natural language is different. The name of a product or an enterprise is mostly derived from the consumer's experience of similar products or enterprise names.

If people can not resonate with this name, it will hardly be recognized.

Therefore, the best brand names can always give people a shock or surprise.

Yahoo! YAHOO is just a bit of a spur to become a good name on the Internet.

The author of the novel Gulliver's travels invented the word "Yahoo", which represents a disgusting person in appearance and behavior.

Yang Zhiyuan and his business partners feel that they are Yahoo, and insist that they choose this name because they like the definition of Yahoo in the dictionary: "